Kids these days are constantly looking to get the next best thing, or act how the “popular” people would act. In the article “Commodifying Kids: The Forgotten Crisis,” Giroux talks about the affects the media market is having on children of today. The media is “brainwashing” kids into buying their products and catching them while they are young. The children of today are measuring their worth by the things they own or the way they act, which is largely due in part to the media market. While I do agree with Giroux on how the media market is to blame for the strong influence of children, I also think that the parents should share some of the blame for giving into their child’s desires and buying and encouraging them to get the top products.
Ashley Mancera Smith Mrs. Jakusz English 11 13 March 2014 Investigating the Effects of Media On Children “As policymakers - and as parents - we have a responsibility to examine the effects of media on our children, a responsibility this legislation can better enable us to fulfill. No one is looking out, in a systematic way, for cumulative impact of today's newer electronic media on our children.”, states Joseph Lieberman, former United States Senator. This quote portrays the effect of media on children accurately. Media has a immense outcome of how kids portray the world, and what they learn. Current media research has shown that exposure to media, especially on young children, may lead to a decline in social skills, a decline in academic capabilities, and an increase in child obesity.
I certainly agree with the author that children are very vulnerable to this profitable and giant market, and that we as society should protect our children. Although I do not have children in my own, I have experience several aspects of the way television advertising easily influence in children. For example, I have seen children go to the mall or supermarket and get excited when they see products from television ads. This article gives me something to think about: how our children and the rest of the population gets influence by the advertising market which in turn is what shapes our society.
The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important. Marketers become rich by selling the idea of happiness to children; that life is all about buying and getting, and money is happiness.
He argued that the way how certain parents punish their kids can produce a negative side-effect throughout the early childhood‘s development. For instance, a positive punishment would be those parents using logical reasoning to explain how his or her behavior is unacceptable, rather than telling the kid directly you are bad. This would be an example of concerted cultivation’s practice that middle class parents used to educate their kids. On the other hand, a natural growth of accomplishment is when those parents using corporal punishment as a form of excessive punishment to teach their kids how to behave.
The development of hyper commercialism has really affected children and made them more vulnerable because there is now a blur between actual content and advertising. In the 1980’s deregulation of ads was targeted to children. In Natalie Coulter’s reading she discusses children’s culture in the digital age and how overtime the media landscape has significantly changed. Natalie Coulter’s reading gives us a sense of why children are seen as vulnerable subjects. After the 1980’s one of the major changes in the North American media landscape was the child consumer audience and how it was being repositioned.
According to him "Advertising is a massive, multi-million dollar project that's having an enormous impact on child development." "The sheer volume of advertising is growing rapidly and invading new areas of childhood, like our schools." A letter protesting psychologists' involvement in children's advertising was written by Commercial Alert, a Washington, D.C., advocacy organization. The letter calls marketing to children a violation of APA's mission of mitigating human suffering, improving the condition of both individuals and society, and helping the public develop informed judgments. It urged the APA to challenge what it calls an "abuse of psychologi...
Advertising to children rarely receives a good press, and it remains a controversial topic in the wider domain. Advertisements from Major companies target children on their ads for a variety of reasons. Children are more likely to be swindled by the ads for sugary foods endorsed by athletes. By pro athletes being role models to kids companies hire them to sell their products. Children being influenced by these ads convince their parents to buy them these foods.
With an exuberant title of SIZZZZLE, this article in the September 2006 edition in the issue 393 of the Internationalist Magazine, enunciates on the idea of advertising companies targeting children and young people to produce a higher income. Quoting through a variety of renowned child psychologists and various marketing educators, Jonathan Williams illustrates advertising as exploiting an individual’s insecurities, creating false needs and offering counterfeit solutions; hence fostering dissatisfaction that leads to consumption. Williams states that children are particularly vulnerable to this type of manipulation. Manipulating adolescents into a consumer lifestyle at such a young age has devastating consequences for the environment through its extravagance and wastefulness, as advertisers have been recognizing the purchasing power and significant influence of children on their parent’s purchase. As aforementioned, Williams’s theory is supported through a series of excerpts from advertisers and child psychologists as a source of primary evidence.
Television standards have been lowered by the FCC and shows with explicit content have now taken over television leaving teenagers to idolize a lifestyle that is not to their best interest. But how does this media really affect us? What age is most drawn in and how does it change the outlook of their future? This would fall under evaluation research, I am seeking to find out the impact that media has on the current generation. Showing the negative correlation between media and child development will have an impact on how families chose to raise their children and the supervision of mass media in homes.