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    is one of the many reasons why I chose Media Studies Production as one of my majors at Temple University. I am overjoyed to study the art of media in the School of Media and Communication and I intend to apply my skills in service of the world at large. While words and written media have been a concentration of mine, I have had a limited exposure to the production side of my practicum. Classes such as Intro to Media Tech, Media and Society, and Intro to Media Theory have truly helped me to understand

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    Different media texts are exposed in various ways to the public and little do we know that all of them are part of the media industry. The improvement of technology is an aspects of media that seem to take a different and more advanced way of improving the media industry. In a very short period of time one may be well informed about the political, social, cultural and economic developments of the country and the world at large. Our daily lives involve all these above mentioned activities and media seeks

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    I. Theoretical part: 1. Scope of the Study: Media discourse refers to the communications and the interactions that occur all over the world as a process to spread information or points of view that may be political, economic, religious or social that involves minimising potential misunderstanding and overcoming any barriers to communication at each stage in the communication process; it could be a spoken speech such as the news on television broadcasts and radio stations or written

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    acts of terrorism to date.  America, in the spasms of a few hours, has become a changed country.  Perhaps in an attempt to understand this change and come to grips with the ensuing crisis, more and more people are turning to the media for answers.  Now more than ever, the media, namely television, radio, newspapers, and the internet, have become the most powerful tools in disseminating information relevant to this event.  This is a truth we cannot escape. It would of course be naïve to say that this

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    years from one generation to the next. “Cultural studies are a represented as the scholarly field of theoretically, politically, and empirically that are engaged to the cultural analysis that was developed by British academics in the late 1950s, 60s and 70s, and has subsequently taken up and transformed by scholars in many different fields around the world”(Griffin, E., Ledbetter, A. & Sparks, G. 2014, P 339). I will explain about cultural studies the differences of hegemony and ideology then describe

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    New Media Case Study

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    Implications of New Media for PR Introduction With the introduction of the internet comes new media, which in recent years have seen PR practitioners having to adapt and change their approach to cater to the online community. According to Dewdney & Ride, new media can be described as “the preferred term for a range of media practices that employ digital technologies and the computer in some way or another (James, n.d.). New media also provides a wider reach than traditional media, being portable and

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    Social Media Case Study

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    How Case Studies Acquires the Harnessing Power of Social Media to Grow your Presence? The realm of online marketing has perilously transformed. Now you have the actual control what will be said to your customer about your company. Now you can prepare and push out your marketing material and make it conspicuous so the world listen what you want them to. There might be chances, customer may have grumbled, but their friends from the community could hear. Now social media marketing conversations are

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    Virgin Media Case Study

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    Introduction This case is about how virgin media motivate and engage their employees in their business. Sir Richard Branson is a great leader who is backing the virgin group as well as the founder of the company in this case we are going to talk about the virgin media. One of the subsidiary of Liberty Global. Virgin media is a telecommunication service provider in UK. Which entered the telecommunication industry in 2007. Personality traits that virgin media look for in job candidate What is meant

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    and thought leadership that aligns with firm strategy. CASE STUDY: With my background in journalism and media relations, communications is my strongest skill. I have a long and strong track record of successfully developing and executing effective communications strategies across the entire spectrum of internal and external audiences, including clients, business and legal media, and the community in general. I have substantial media relations experience in proactive, reactive, and crisis situations

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    Social Media Case Study

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    Communications Consumer Action Network (ACCAN) (n.d.), social networking is defined as connecting one with his or her friends, family and associates via the Internet. In other words, as long as a website offers social interaction, it is known as a social media site. Rouse (n.d.) also defines social networking as a way to increase one's social contacts by connecting through individuals. The history of social networking began in Switzerland where British engineer Tim Berners-Lee from the European Organisation

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