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    is one of the many reasons why I chose Media Studies Production as one of my majors at Temple University. I am overjoyed to study the art of media in the School of Media and Communication and I intend to apply my skills in service of the world at large. While words and written media have been a concentration of mine, I have had a limited exposure to the production side of my practicum. Classes such as Intro to Media Tech, Media and Society, and Intro to Media Theory have truly helped me to understand

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    Different media texts are exposed in various ways to the public and little do we know that all of them are part of the media industry. The improvement of technology is an aspects of media that seem to take a different and more advanced way of improving the media industry. In a very short period of time one may be well informed about the political, social, cultural and economic developments of the country and the world at large. Our daily lives involve all these above mentioned activities and media seeks

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    Virgin Media Case Study

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    Introduction This case is about how virgin media motivate and engage their employees in their business. Sir Richard Branson is a great leader who is backing the virgin group as well as the founder of the company in this case we are going to talk about the virgin media. One of the subsidiary of Liberty Global. Virgin media is a telecommunication service provider in UK. Which entered the telecommunication industry in 2007. Personality traits that virgin media look for in job candidate What is meant

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    I. Theoretical part: 1. Scope of the Study: Media discourse refers to the communications and the interactions that occur all over the world as a process to spread information or points of view that may be political, economic, religious or social that involves minimising potential misunderstanding and overcoming any barriers to communication at each stage in the communication process; it could be a spoken speech such as the news on television broadcasts and radio stations or written

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    Social Media Case Study

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    How Case Studies Acquires the Harnessing Power of Social Media to Grow your Presence? The realm of online marketing has perilously transformed. Now you have the actual control what will be said to your customer about your company. Now you can prepare and push out your marketing material and make it conspicuous so the world listen what you want them to. There might be chances, customer may have grumbled, but their friends from the community could hear. Now social media marketing conversations are

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    acts of terrorism to date.  America, in the spasms of a few hours, has become a changed country.  Perhaps in an attempt to understand this change and come to grips with the ensuing crisis, more and more people are turning to the media for answers.  Now more than ever, the media, namely television, radio, newspapers, and the internet, have become the most powerful tools in disseminating information relevant to this event.  This is a truth we cannot escape. It would of course be naïve to say that this

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    New Media Case Study

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    Implications of New Media for PR Introduction With the introduction of the internet comes new media, which in recent years have seen PR practitioners having to adapt and change their approach to cater to the online community. According to Dewdney & Ride, new media can be described as “the preferred term for a range of media practices that employ digital technologies and the computer in some way or another (James, n.d.). New media also provides a wider reach than traditional media, being portable and

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    and thought leadership that aligns with firm strategy. CASE STUDY: With my background in journalism and media relations, communications is my strongest skill. I have a long and strong track record of successfully developing and executing effective communications strategies across the entire spectrum of internal and external audiences, including clients, business and legal media, and the community in general. I have substantial media relations experience in proactive, reactive, and crisis situations

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    Social Media Case Study

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    Case Study Analysis: Pros and Cons of Social Media Usage in Healthcare Overview As information technology continues to advance, social media takes on an innovative and exhilarating purpose. Social media is no longer being used just as a way to socialize and communicate with people of similar interests, gone are the days when social media was only used for communicating on Facebook, Twitter or MySpace with family and friends. Today companies recognize the value in social media, in marketing, public

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    years from one generation to the next. “Cultural studies are a represented as the scholarly field of theoretically, politically, and empirically that are engaged to the cultural analysis that was developed by British academics in the late 1950s, 60s and 70s, and has subsequently taken up and transformed by scholars in many different fields around the world”(Griffin, E., Ledbetter, A. & Sparks, G. 2014, P 339). I will explain about cultural studies the differences of hegemony and ideology then describe

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    Print Media Case Study

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    ANALYTICAL STUDY ON HISTORY OF PRINT MEDIA FROM COLONIAL WORLD TO GLOBALISATION Abstract Print media is one of the most established and essential type of mass correspondence. It incorporates daily papers, weeklies, magazines, monthlies and different types of printed diaries. The main objective of this study is to analyse the changing trends in print media from colonial world to globalisation. Earlier print was the only medium to connect the masses but in today’s era print is no longer the same

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    Social Media Case Study

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    Communications Consumer Action Network (ACCAN) (n.d.), social networking is defined as connecting one with his or her friends, family and associates via the Internet. In other words, as long as a website offers social interaction, it is known as a social media site. Rouse (n.d.) also defines social networking as a way to increase one's social contacts by connecting through individuals. The history of social networking began in Switzerland where British engineer Tim Berners-Lee from the European Organisation

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    exactly is the relationship between media and crime? The three main theoretical perspectives that will be discussed include media effect, the moral panic theory and the ill-effects theory. To what extent does mass media cause anti-social, deviant or criminal behaviour? The media effect theory explains how the media affects society and how society affects the media. The media effects model attacks the problem backwards. This means that they start with the media and then try and make connections rather

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    Social Media Case Study

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    Since social media are getting notably prevalent among individuals and communities, increasing numbers of companies seek the information from these platforms to exhibit comparative advantages and manage consumer relations (He, Zha, & Li, 2013). Some traditional and frequently used approaches are as follows: I. Social Media as Commercial Official Accounts It is rather common for companies to set up official accounts and pages and the reasons are rather noticeable. Firstly, social media is a large and

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    Chapter I INTRODUCTION Situation Analysis Social media have already taken people’s attention. It’s hard to imagine that 10 years ago there was no Facebook or Twitter or etc. It had a positive impact that we could communicate easily around the world. Social media has definitely made us closer to different worlds which by communicating with each other. There are many social networking sites incorporated an instant messaging feature, which lets people exchange information in real time

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    Social Media and Small Business Promotion The inference of the words social and media bring to mind thoughts of friendly communication among a group of people. During the decade from 1994 to 2004, six young people became very well known in a television show called “Friends”. Computers and technology were also providing the opportunity to make friends through online communities. In 2002, Friendster was created and promoted a circle of friends among people with common bonds. In 2003, LinkedIn

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    1.1 Background The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange

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    Examining the Media-Corporation Clientelism The evidence presented here demonstrates that the effect of market had been to provide the key mechanism by which the ethics of media have been eroded. Guo Zhenxi and CCTV-2 were selected as illustrative examples to explain the media-corporation clientelism. As the deleterious effects of commercial forces upon public communication, mercenary journalism, or an abused of journalism for economic benefit, is not specific to China. News organizations and journalists

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    Social Media Case Study

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    todays world- Social Media. Social Media can be described as innovative tools that connect people or so called users all around the world and give them the opportunity to interact with them. But not only on a personal level Social Media got more important over recent years, also companies have found more and more interest on Social Media as a business tool. One can see a continual growth over the last years regarding the usage of Social Media in business operations. Social Media offers numerous opportunities

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    the amount of social media and how it interacts with people 's lives, it can be said that privacy is a depleting resource. Privacy is a "fixture in public discourse", with the most enduring issues in this sphere being related to informational technologies such as the world wide web. (Nissenbaum 2004, p. 119) This essay will disagree with Mark Zuckerberg 's statement, claiming that privacy is still a social norm, and disagree with the the notion that attitudes to

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