Eric Schlosser Rhetorical Analysis

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Eric schlosser, a writer for Atlantic Monthly, addresses in his article, “Kid Kustomer”, the various marketing strategies used on children to American parents after the success of ads for the young. Schlosser exemplifies how companies market their products to children in order to convince parents to recognize the fact that the advertisements produced by companies turn children into customers. He employs parallel syntax, figurative language, and a objective tone to accomplish his goal. Schlosser applies varied syntax for American parents to acknowledge that businesses persuade their children to be consumers. To provide examples of strategies that companies use, Schlosser integrates anaphora through stating “The site encouraged kids to send Ronald an email revealing their favorite menu item at Mcdonald’s, their favorite book, their favorite sports team…”(P.10). He repeats the phrase, “their favorite”, to disclose that companies consider the information provided online by kids to be of equal values in order to be integrated in …show more content…

Through parallelism, he states that “homes ,stores, fast food restaurants, and other places” are locations that can provide adequate data regarding children since all of those areas are of equal value. Regardless of the setting, companies acquiring ineffective information about children is impossible since the data collected anywhere is equally effective to appeal to children in advertisements . That way, parents will acknowledge cooperations turn children into customers through applying data about the youth in their ads from any location since the information gathered has the same value as any other place. Through applying parallel syntax, it accomplishes Schlosser's goal of influencing American parents to recognize that children are being converted to

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