kroc

Franchising McDonald’s created the largest restaurant company in the world, Ray Kroc had an enormous positive impact on the American economy, creating standardized cleanliness in a franchised restaurant, and maintaining a high level of customer satisfaction.
Ray Kroc was aiming for perfection while expanding McDonald’s, the layout of the store, cleanliness of each store and parking lot, to the number of slices of pickle on a patty. He ensured that one franchise in Delaware would provide the exact same quality of service as one in Florida. “Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s,” he said. “ Everything else was secondary for me.” I believe that this quote speaks volumes on to how much perfection truly meant to this innovator. He truly wanted everything to be perfect, for each customer who walked through the doors of a restaurant. He rejected cost reducing methods proposed to him due to the fact he did not want to lower the standard of his food with soybean filled hamburgers, etc.
Ray Kroc was a shrewd entrepreneur who was all business. When buying out the McDonald’s brothers from their partnership the brothers had refused to sell Kroc their first store “The Big M”, Kroc then opened up a McDonald’s right across the street and drove them out of business. Not only do franchisees operate under the McDonald’s name but they also own the land they operate on which puts McDonald’s into the real estate business as well as the fast food business. This quote from Kroc puts into perspective how shrewd of a businessman he truly was, “If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water,” he said. “It is ridiculous to call this an industry. This is not. Th...

... middle of paper ...

... of the production line. “The quality of a leader is reflected in the standards they set for themselves.” The floors on the factory floor are more likely cleaner than your home and people have been quoted numerous times saying they would eat off the floor it is so clean. The standardization process Kroc set to maintain quality control was unprecedented for his time and helped launch him into the untouchable of entrepreneurs.
Kroc attempted to describe what had made his business the global empire that it is today. It was not as simple as providing delicious hamburgers, fries and chicken nuggets. Kroc was an ambitious and shrewd businessman that embarked on a vision that followed a strategic plan of expansion that would cover every continent. Kroc not only created a successful company, he also built a global brand and revolutionized the American cultural landscape.