Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman, Ray Kroc envisioned the idea of creating a hamburger product and delivering it to customers in very short time; when he visited his client McDonald’s. By that time, McDonald brothers were operating a restaurant which sold burger, French fries and milk shakes and was efficient but was limited to small scale operation.
In 1961 Kroc paid the McDonald brothers $2.7 million to make the restaurant business his own and sought to make McDonald the number one fast-food chain. McDonald's huge growth continued with Americans always on-the-go and fast service became a priority. McDonald Corporation made its way ... ... middle of paper ... ....com. N.p., n.d. Web.
Background and History McDonald’s restaurant was founded by two brothers, Richard and Maurice (Dick and Mac) McDonald, in 1940. They initially opened the restaurant under the name McDonald’s Barbeque which was located in San Bernardino, California. The McDonald brothers had a vision of a drive-in restaurant that focused on quality food and good service. They served a simple menu consisting of 20-25, mainly barbeque, items. In 1948 after eight years of operations the McDonald 's brothers discovered that the majority of their revenue was coming from hamburgers.
Now it was time that burger king did the hard work and finally reached out to children. They did this by countering McDonalds commercials featuring live action versions of its characters Ronald McDonald and his friends that were similarly themed. Burger king had “the King” who was also a magician, the wizard of fried and sir shake-a-lot. Smith did a lot for the company, he not only took on his former employer of long john silvers by introducing Burger Kings first fish sandwich. Shortly after these the company’s sales were up fifteen percent by nineteen Eighty, at which point Donald N. Smith was poached again by PepsiCo, after he left the sales started to decline
It is also considered as one of the first chains of fast casual dining establishments. The mission statement of chipotle is “Food with Intergrity” which means that they put effort in using organic ingredients and serves more naturally raised meat in comparison to other restaurant chain. Chipotle was founded by Steve Ells in 1993. Ellis attended the culinary institute of America in Hyde park, new or where he finds out the popularity of the taquerias and use that concept to open the first chipotle in Denver, Colorado in which he targeted to sell 107 burritos a day. They sold around 1000 burritos a day after a month of its establishment.
McDonald's: Evolution of the Food Industry History McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine. McDonald's offered only a nine-item menu with burgers, French fries, shakes, and pies.
The number one fast-food chain McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day. The McDonald's History Raymond Albert Kroc 1902-1984, A Salesman Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. It was 1954. He was 52 years old.
Dick and Mac McDonald founded the first McDonald’s in 1940. It was called “McDonald’s Bar-B-Q,” which was located in San Bernardino, California. The McDonald brothers then shut down their restaurant for three months for alterations and renovations. It reopened in December 1948 as a self-serve, drive-in restaurant. At the time, McDonald’s had a nine-item menu but was known for its 15-cent hamburger.
McDonald's Case Study Company overview McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall.
Burger King’s slogan, “HAVE IT YOUR WAY,” and its’ famous “WHOPPER” brand are very recognized by all consumers. These two campaigns were created in the 70s and have stuck around ever since. Talking some numbers, between 2006 and 2008, the chain’s profitability increased from $170 million to $354 million. In 2010, $2.5 billion was expected to be made and Burger King was able to reach just those projections. Another strength is Burger King’s franchise development having 90% of its restaurants franchised.