Youngstown State University Marketing Strategy

Targeting and positioning is another concept of marketing that Youngstown State University uses. The undifferentiated strategy is just to target all students and anyone that wishes to further their knowledge. This is done by general ads and promotions such as TV, college search sites and hosting sporting events on campus. This strategy saves Youngstown State University money by not having to delve in-depth into the ideal student they are looking for and market to that small niche. Another strategy is concentrated targeting, and this is done by finding a specific market segment and creating advertisements directed toward them. Additionally, each college uses an undifferentiated targeting trying to obtain as many new students as possible.

Youngstown State University uses different distribution channels to let potential students know about the opportunities available to them should they attend here. One distribution channel involves the physical organization of getting the information to students. This is done by what is called mailings. Information about the school in viewbook is mailed directing from the admissions office to the potential student. The admissions office also sends invitations through the mail to counselors of over 1000 schools to invite their students to crash day. Another distribution channel is the direct Youngstown State University to student. Coordinators, icebreakers, professors, staff, and students are all direct channels to give students information on the university. Coordinators go out to school to speak with students. Icebreakers speak and guide students directly around campus. When are students are staff leave campus and travel they possible share information with potential students. Indirect channels of distribution that are utilized include professors presenting their research work, which in turns reflects positively on the university. While the mail is used as a physical distribution it facilitates an indirect channel by delivering information to counselors and teachers that then spread it to their student body. Youngstown State University also utilizes the online platform to relay information to

Employees are the frontline presence for the company and are typically the first contact that customers interact with. With a basic understanding of marketing concepts employees can come to work with a different mindset. Instead of just coming to work to perform a task, employee could come to work ready to promote and advance the company on top of their required work. Marketing can be both a beneficial and detrimental thing to a company, especially a university. If employees do not understand how marketing works, then they could be display bad attributes or detrimental information to the consumer without realizing it. Employee with an understanding of marketing have a better chance of pinpointing these bad points of performance and fixing them. When a company is seen in a bad light, marketers have the challenging job of changing that bad connation to a positive light. If employees understand marketing concepts and can help markets fix them then less money is spent on damage