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Developing marketing strategies and planning
Developing marketing strategies and planning
Introduction to the topic customer satisfaction
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The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter, adapt, and develop new products to continue earnings profits. By being customer oriented, objectives of a business, such as, increasing profits, market sharing, sales, or a combination can be achieved. This philosophy is aimed at helping the customers, but if the customers’ objections are not met the business may not stay open very long.
The local business that I have visited is Table D’Art, which is located in Roslyn Heights on Glen Cove Road. The store sells many unique and elaborate items that could be given as gifts or for your own home. Although they are luxury items they are a good asset to a home. There were also more types of products that may appeal to customers more. I have been here before and noticed that they have many new and unique items.
The store is located in a very nice area, and the shopper’s usually have a lot of money to spend on nice things. This is what the buyer’s...
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
First we will have to create an atmosphere where employees will want to come and work. This means that the décor of the shop has to be appealing to the eyes. This includes adding warm colors such as browns, oranges, yellows, and reds. Paintings are also a big eye-catcher but you do not want to be too overwhelming. The shop has to look like somewhere you will want to come, sit, stay, and study for extended periods of time but with...
Lewis Carroll's Wonderland is a queer little universe where a not so ordinary girl is faced with the contradicting nature of the fantastic creatures who live there. Alice's Adventures in Wonderland is a child's struggle to survive in the condescending world of adults. The conflict between child and adult gives direction to Alice's adventures and controls all the outstanding features of the work- Alice's character, her relationship with other characters, and the dialogue. " Alice in Wonderland is on one hand so nonsensical that children sometimes feel ashamed to have been interested in anything so silly (Masslich 107)."
According to The website of Identity Guard (2014), identity theft is defined as, "when someone uses your name or personal information to open a credit account, take out a loan, or make a major purchase.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
The title character, Alice, is a young girl around pre-teen age. In the real world, the adult characters always look down on her because of her complete nonsense. She is considered the average everyday immature child, but when she is placed in the world of "Wonderland," the roles seem to switch. The adult characters within Wonderland are full of the nonsense and Alice is now the mature person. Thus creating the theme of growing up'. "...Alice, along with every other little girl is on an inevitable progress toward adulthood herself"(Heydt 62).
The play Othello is presented as a male-dominated society where women are only recognized as property; objects to own and to bear children. Women in the Elizabethan society and in Shakespeare society were not seen as equal to men and were expected to be loyal to their husbands, be respectful, and to not go against their husbands judgements or actions. Shakespeare presents Desdemona, Emilia , and Bianca as women in the Elizabethan time where they were judged based on their class, mortality, and intelligence. Shakespeare makes his female characters act the way they would be expected to act in an Elizabethan society. The role of these women in Othello is crucial because they show how women were treated and how unhealthy their relationships between men really were in both Elizabethan and Shakespeare's society.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
“Othello,” the tragic play written by William Shakespeare in 1601 has given a new outlook to women’s right during the time period when they had no voice to call their own. A tragic play about a jealous and manipulative man named Iago who does everything in his power to pursue and destroy the life of the protagonist, Othello. In the belief that Othello had wrongfully promoted someone else to the position that he claims to be rightfully his. In this play, unsure if this was the intention of Shakespeare, but Shakespeare’s two main female characters each embodies a completely different bias about women and feminism during the Elizabethan time period. Shakespeare encircles “Othello’s” plot and themes around its male characters all the while concurrently but indirectly shed light to the hidden anti-parallel dynamic among the livelihood of women. Desdemona, Othello’s wife, the more traditional female character, believes in putting her husband first and that love is all that matters. On the other hand, Emilia, Iago’s wife and one of Desdemona’s dearest friends, is portrayed as the stronger feminist in the play and believes in women’s right and that women are physically no different to men.
Marketing concept is built on four pillars namely; target market, customer needs, integrated marketing, and profitability. Marketing concept relies upon marketing research to define market segments, their size, and their needs. The needs of the marketing segments are satisfied through marketing mix decisions made by the marketing team.
In a simple way, the retailer needs to create a warm, friendly and an approachable retail space to attract consumers.The visual displays is an imperative element of branding of any store. If the stock is presentable, it is bound to appeal to the shoppers. If the shoppers appreciate the store layout and product, they are likely to spend more time in the store, and in return reward the store with sales. Along with the products for sales, the staff, the décor, the store interiors, the trial rooms arrangement, the lightings and music also form an inclusive elements boosting store sales. (fibre2fashion, 2008)
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits
Alice in Wonderland belongs to the nonsense genre, and even if most of what happens to Alice is quite illogical, the main character is not. “The Alice books are, above all, about growing up” (Kincaid, page 93); indeed, Alice starts her journey as a scared little girl, however, at the end of what we discover to be just a dream, she has entered the adolescence phase with a new way to approach the mentally exhausting and queer Wonderland. It is important to consider the whole story when analyzing the growth of the character, because the meaning of an event or a sentence is more likely to mean what it truly looks like rather than an explanation regarding subconscious and Freudian interpretations. Morton states “that the books should possess any unity of purpose seems on the surface unlikely” (Morton, page 509), but it’s better to consider the disconnected narrative and the main character separately, since the girl doesn’t belong to Wonderland, which is, as Morton says, with no intrinsic unity. Whereas, there are a few key turning points where it is possible to see how Alice is changing, something that is visible throughout her journey. Carroll wants to tell the story of a girl who has to become braver in order to contend with challenges like the pool made by her own tears, or assertive characters, like the Queen.