What Is Macy's Omnichannel Strategy

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Macy’s is an upscale department store founded in New York back in 1858. Since then, multiple stores reside in eight hundred forty locations within forty-five US states. Recently Macy’s purchased Bloomingdale’s, another upscale department store; both companies operate under the same ownership while using two different brands. The current article indicates that Macy’s goal “is to offer more localized, personalized and smarter retail customer experience across all channels.” (Rijmenam, 2012) To help with this goal, Macy’s developed an Omnichannel strategy, created data-driven websites and put to use big data. The Omnichannel approach helps in providing more shopping & sales data through the use of the desktop, mobile devices, by phone or from …show more content…

They use positive reinforcement informing the world that they are the best. For example, finest merchandise, most beautiful stores, best trained and high standards. Neiman Marcus owns forty-two stores, two Bergdorf Goodman stores, operates thirty-one Last Call clearance centers and their online websites. Much like Macy’s Neiman Marcus uses the Omnichannel personalization provided by RichRelevance to obtain consistency “across all channels, brands and devices”. (Podeszwa, 2015) Neiman Marcus is also using big data and Analytics through the use of Cloudera’s modern platform for data management, built on the Apache Hadoop open source tools for building big data applications. This platform is used to connect the multiple channels to collect massive amounts of data. This data is used to setup a more personalized experience for the consumer while shopping. For example the consumer can research and compare products with any device at any time; recommendations can be provided to the consumers while helping online sales, reviews can be shared on social media which are streamed in real time providing an insight to consumer’s behavior & preferences with the assistance of Hadoop. Neiman Marcus can also analyze clickstream to gain insights from ads, searches, emails and even web logs to engage the consumer. All this data is generated about individuals allowing the focus …show more content…

In 2014, in revenue terms, Wal-Mart was considered to be the world’s largest retailer acquiring millions from 4300 retail stores in the US. How did they get so big? First Wal-Mart started out by being one of the first to use big data before the industry became known. Their idea from the start was to gather the data that they desired from consolidating ten different websites into one while storing all the data into the Hadoop cluster. Wal-Mart alone will process terabytes of new data as well as petabytes of historical data on a daily

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