Easiness to find the product, visibility, appearance also leads to customer loyalty and store loyalty. After the research it was found that consumers are more satisfied with the organized retail store than the unorganized sector because of various dimensions such as atmosphere, ambience, staff personnel, place,
Hence the customers can buy the items more rapidly and this saves time and money of the principal company. In my view Haute Couture items have to be promoted through direct store ownership. But items like RTW; Accessories could be sold in flagship stores or through third party agents as these are faster moving items and can be reached to a large mass of customers through these strategic alliances. Currently ES focuses only on richer community of the society. Their products are for people who have a high end taste of fashion and are ready to spend a lot on fashion.
Quality is ultimately a question of customer satisfaction. Good Quality increases the value of a product or service, establishes brand name, and builds up good reputation for the garment, which in turn results into consumer satisfaction, high sales and foreign exchange for the country. The perceived quality of a garment is the result of a number of aspects, which together help achieve the desired level of satisfaction for the customer. Quality control in terms of garment, pre-sales service, posts sales service, delivery, pricing, etc are essentials for any garment.Machines increase production because they are faster and ensure accurate stitching avoiding the possibility of stitching defects like skip-stitch,Thread breakages etc. Sewing efficiency
Furthermore, Nordstrom has a very flexible return policy; this retailer will take back any merchandise that people bring back. Although this may increase the firm’s costs, this policy strengthens the company’s customer relationships and increases brand
To remain atop the competitive market, planning ahead and keeping with the trends is important for any organization. They have decided to add a few upscale lines in their product line to attract the upscale customer. (Lavelle, Marianne p.36-38) This is done in an effort to appeal to all the classes, thus bringing in more revenue and increasing the shareholders stock value. The goal: to close the gap with discount competitors such as Target Corp., whose flashier merchandise and stylish stores are luring bigger spenders (Barbaro 2005). By increasing the quality of their merchandise, Wal-Mart can become a direct competitor with the other discount stores.
Some decisions that corporations make often make people feel inadvertently discriminated against. However, the intentions they have are to attract more customers. Companies should be able use the most efficient methods. Cohen completely agrees with these methods because they are active in today’s markets. Advertising is ubiquitous and pervasive, and is the easiest and fairly efficient way of attracting customers.
Pricing policy at Zara has given the company a resounding marketing advantage that has helped it compete effectively in the congested industry. Supply chain has given the company due competitive advantage and it has been able to maintain it by design, warehousing, distribution, and logistics functions (De Jorge Moreno, & Carrasco, 2016). Zara has made this possible by design the organization, operational procedures, performance measures and even office configurations that has helped the flow of information and product easy. Zara manufacture its products in small quantity, which make the products, last in the stores for a small time and give it easy to manage and change the fashion depending on trends. To help the company meet its distribution and customer demands, the company has implemented a scheduling techniques, centrally managed inventory, reduced design cycle time, strong it system and logistics and distribution channels that were
Satisfaction of customers is always necessary .satisfaction is the extent to which the actual use of a product matches the perceived value at the of purchase. Good style and design of a product always attract the customers. And it improves the performance of product. It also gives a product a strong and competitive advantage in the market. It must have some different and good features than other watches so that customers can buy it.
Additionally, Walmart and Target competitively sell the same goods such as apparel, home goods, and grocery to offer a more convenient way to shop for their consumers. However, what makes these companies have their own niche, is that they both offer attractive ways to entice the customer to
Intermediary competition offers the possibility of far more effective use of information. A retailer such as Wal-Mart gains a competitive advantage over the other retailer intermediaries through its well developed electronic data interchange system that allows it to pass on information about customer purchasing patterns to its suppliers. This gives Wal-Mart an edge in terms of supplier relationships and allows it to obtain favorable terms compared to competing retailers. Wal-Mart's marketing strategies have made them one of the largest companies in the world. The way they are able to compete with others gives them a competitive edge since most other companies cannot keep up with them.