Although, online shopping is more convenient for individuals that don’t have time to go to the store. If you’re busy with work or school then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at any time because online stores never close.
I noticed that many people are starting to prefer online shopping more than in-store shopping. Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there.
Even if the market were not perfectly competitive, we would expect firms to adjust prices regularly. However, researchers found that price dispersion in online markets is substantial and no narrower than in offline markets, even for standardized markets like books, CDs and DVDs. Although consumers usually do not have to spend money on searching, it is still time-consuming for most buyers. Some consumers are sophisticated users who use shopbots to find the cheapest shop quickly. In contrast, others who do not know how to search efficiently or do not have enough time may buy from the first site they find.
The Shopping Experience Customers bicker back and forth on which shopping experience is better, online or in stores. A lot of customers have a type of shopping that is more convenient, and others rather stay away from in store shopping. Shopping used to be a hassle in the stores but with the newer technology shopping in the stores is so much easier than it used to be. A lot of people have thought about shopping on the internet, but people do not understand all the downfalls that come with it. The shopping experience is a type of opinion where customers debate whether they enjoy online or offline shopping, people always look at how quick and easy shopping is.
However, online shoppers can not have any contact with the goods before they receive goods, it probably results some problems. For example, goods do not match the pictures and description, merchandise is fake, etc ( Dennis, 223). This seriously affects the shopping experience. Second, there are some problems of logistics in online-shopping. Most of online goods need to be transported.
With the development of world technology are more and more advanced, the digital economy and mobile payment are gradually universed to many people, the new payment method of shopping online is appear. Compared with the traditional buying goods in a store, shopping online is becoming more popular with people for it is convenient and original, obviously it has better and more advantages. “But there are also some shortcomings about shopping online which traditional way does not have, such as the quality problems, security problems, after-sales service problems and so on.”(Michal Pilík) People also need have careful attitude to it. So, we can know whether shopping online or buying in a store also each has its own advantages and shortcomings.
Now, many people have begun to use online shopping as an alternative to traditional shopping, as defined above. Perceptions of online shopping differ between people though. If the person is a frequent technology user, his/her perception will be favorable. Also, if the person has a higher level of education and a higher income, his/her perception will also be favorable. When it comes to the variety of stores, more selection of goods, wait time for receiving items, and comparing prices, online shopping has become the better competitor to the traditional style of shopping.
Buyers have fewer restrictions than traditional shopping. Traditional shopping has the stress of long lines, and limited business hours. Whereas, online shopping gives purchasers the capability to compare prices, shop 24/7, and no hassle in waiting in long lines. Online shopping stores offer a variety of items: clothing, food, electronics, tools, 1)and health and beauty items. The online stores also offer free shipping, next day shipping, easy returns, price matching and pre-ordering.
There are many disadvantages of online shopping, a buyer must know the risks they take when buying online. In conclusion, I feel that online shopping isn’t all bad and there is a smart way to do it. Online shopping makes life easier for a lot of people and helps companies increase their sales. Overall, online shopping has its perks and defeats just like anything
For instance they can purchase anything at any point of time without going out to any physical store; they can compare the prices of the product from different websites and can purchase from the site where they are getting cheaper; it also saves time; customers can also avoid pressure when having a face to face interaction with the salesperson etc. We can summarize these factors into 4 categories: 1. Convenience: Online shopping provides convenience to the customers as it is available around the clock and is open 24*7. Many people choose to shop online because they could shop after hours, when traditional stores are closed & also they want to avoid traffic jams, crowds, waiting lines etc. Customers not only see products available but also online services that are provided to them.