Iphone 5 Ad: An Analysis Of Apple's Iphone Five Ad

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Recommended: Use of persuasion in advertising

Apple’s iPhone and iPad ads are some of the most cleverly crafted and effective ads in the world of advertising; however, even the world’s most valuable company misses the bullseye a time a two in terms of marketing. I believe the Apple iPhone 5 Ad Feat. Venus & Serena Williams in 2013 named “Dream” was not as effective as it could have been for a couple of reasons. First, Apple is trying to market the iPhone 5 by highlighting one of its software features, “Do Not Disturb.” I do not find this commercial to be very persuasive because, while Do Not Disturb (DND) is a great feature on the iPhone, DND is a software feature of the iPhone, and it does not highlight the special magic/exclusivity/competitive advantage that makes an iPhone special …show more content…

Apple needs to showcase a feature on the iPhone that displays its “special sauce”, so to speak—A feature that makes an android person look at their galaxy and think, “I do not have that, I want that!” They need to pick something that is exclusive only to iPhone, or something that iPhone does much better than all of its competition. An iPhone 4 ad, “Let me see her”, I watched did an excellent job of demonstrating a feature that iPhone did, at the time of the ad, much better than everyone else— FaceTime, or Video calling on a mobile device. The ad clearly demonstrated the ability, usefulness, and “coolness” of Facetime. At the time, mobile video chatting was in its infancy, so this was a rather exclusive feature to iPhone, and with what competitors it did have, Apple’s technology and software in the iPhone was eons ahead of the competition. Also, the ad did a great job of incorporating pathos to tap into the emotional side of the viewers. Apple needs to pick a feature to showcase that allows people to say, “I have an iPhone and only iPhones can do …show more content…

Referring back to the “Let me see her” ad as an example, during the entire commercial, the iPhone was in view and was “showing off” its cool, new, and exclusive Facetime feature, and while it was not directly talking about the feature, the ad indirectly and clearly spoke paragraphs about facetime— “Actions speak louder than words.” Personally, it made me want to get an iPhone, so I could facetime loved ones, and I have an iPhone. The iPhone, and or its feature(s), directly or indirectly needs to be the star of the advertisement, not everything else around

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