Trucks And Suv's Essay

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Trucks and SUV’s – An Equity Mining Opportunity
There are two kinds of vehicle owners in this country, those that drive a truck (SUV’s included) and those that want a truck. In the latest 2018 May sales recap, Trucks commanded 62% of new vehicle sales. So complete is this paradigm change in the market that Ford will quit producing cars in 2020. This presents a tremendous opportunity for equity mining. Every “car” in the service lane presents an opportunity. It’s not that people just want Trucks they need trucks. The culture both young and old is increasingly focusing on wellness. Trucks and SUV’s are now crucial for hauling gear. Paddleboards, kayaks, biking, hiking you name it are all facilitated by owning a Truck. It used to be that those that owned a pickup truck had also had a car in the driveway. But now that second vehicle is an SUV.
Equity Mining
The desire for trucks and SUVs is an opportunity to create incremental sales, shorten the customer trading cycle, and to establish a significant profit center for a dealership when equity mining the database and equity mining the service lane is married to the right process and right tools. Dealerships that establish a full-time department/team and have them focus on equity mining for service …show more content…

Very rarely does anyone have to have a new vehicle. A truck or SUV is a very impulse purchase for very rationale reasons. “It’s so handy for chores around the house.” “It provides greater visibility and safety”. “It allows us to haul paddleboards and kayaks.” And so on. Place a SUV or Crossover equipped with a bike rack, paddle boards or kayak in the service drive next to the customer lounge entrance. Have artwork on the customer lounge walls featuring truck, SUV and crossovers in lifestyle settings. We have always said that two of the most influential factors in sales are social acceptability and a compelling reason to buy. Trucks and SUVs give you

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