John Voelcker (2014) proposes that even thought the sales from 2012... ... middle of paper ... ...tml Edmunds, D. (2013, October 17). What Are Hybrid Cars and How Do They Work? on Edmunds.com. Edmunds. Retrieved May 11, 2014, from http://www.edmunds.com/fuel-economy/what-is-a-hybrid-car-how-do-hybrids-work.html Motavalli, J.
Henry Ford founded the Ford Motor Company (FOMC) in Michigan on June 16, 1903 after “previous attempts to manufacture cars had failed.” Early in its history the company saw much success with the expansion of Lincoln, the company’s luxury vehicle, along with investments in Mazda and purchasing the “Aston Martin, Jaguar, and Volvo and Land Rover brands.” However, the company has since seen drastic reductions in its stake in Mazda, along with selling all four brands to other automakers. More recently, through Henry Ford’s vision, FMC has become one of the largest automotive manufacturers in the world given that it manufactures and distributes automobiles across North America, Europe, Asia and South America and ranks 10th in Fortunes top 500 companies in the 2013 edition. Ford’s current headquarters is in Dearborn, Michigan. II. SWOT Analysis According to Kerin, Hartly and Rudelius, authors of the textbook Marketing 11th edition, SWOT is an acronym that describes an organization’s appraisal of its “internal strengths and weakness along with its external opportunities and threats.” The SWOT analysis includes examining the company’s strengths and weakness in the areas of management, offering, marketing program, finance, personnel, manufacturing and research and development.
In 1999 Hyundai Business Group purchased Kia Motors Corporation (Kia.com). With this purchase, Kia Motors Corporation (Korea) began making a profit again as one of the largest businesses that became a success story (Kia.com). In 2000, Kia continues to sell a wide range of vehicles. They target a wide range of needs by offering less expensive economic ... ... middle of paper ... ...st.com/publications/?fa=Articles.showArticle&art_aid=121885 Gritzinger, B. (2009).
Retrieved from http://marketrealist.com/2014/04/companies-like-toyota-lead-global-automobile-market-share/ (n.a.). May 8, 2014. FY 2014 Financial Results. Toyota Motor Corporation. Retrieved from http://www.toyota-global.com/investors/financial_result/2014/pdf/q4/presentation.pdf (n.a.).
Journal Of Business Studies Quarterly, 3(2), 45-56 Oliver, J. D., & Seung-Hee, L. (2010). Hybrid car purchase intentions: a cross-cultural analysis. Journal Of Consumer Marketing, 27(2), 96-103. doi:10.1108/07363761011027204 Tseng, N. (2013). The downside of cheaper gas. Fortune.Com, 1.
Environmental Challenges in American Auto University of the People The American auto industry has grown due to job gains, lower gasoline prices, and available credit to the customers. More people have been willing to take out loans to buy cars. (O’Leary, 2014). With an already large and continuously changing industry, the American auto industry faces some environmental challenges. Cars and trucks make up about one-fifth of all global warming emissions in the United States.