Henry Ford founded the Ford Motor Company (FOMC) in Michigan on June 16, 1903 after “previous attempts to manufacture cars had failed.” Early in its history the company saw much success with the expansion of Lincoln, the company’s luxury vehicle, along with investments in Mazda and purchasing the “Aston Martin, Jaguar, and Volvo and Land Rover brands.” However, the company has since seen drastic reductions in its stake in Mazda, along with selling all four brands to other automakers. More recently, through Henry Ford’s vision, FMC has become one of the largest automotive manufacturers in the world given that it manufactures and distributes automobiles across North America, Europe, Asia and South America and ranks 10th in Fortunes top 500 companies in the 2013 edition. Ford’s current headquarters is in Dearborn, Michigan. II. SWOT Analysis According to Kerin, Hartly and Rudelius, authors of the textbook Marketing 11th edition, SWOT is an acronym that describes an organization’s appraisal of its “internal strengths and weakness along with its external opportunities and threats.” The SWOT analysis includes examining the company’s strengths and weakness in the areas of management, offering, marketing program, finance, personnel, manufacturing and research and development.
Morningstar.com (2014, April 28). doi: http://financials.morningstar.com/competitors/industry-peer.action?t=F NASDAQ.com Schoenberger, R. (2011, January 31). Turning around an American icon, how Ford went from losing more than $30 billion to posting big profits. cleveland.com. Retrieved April 22, 2014, from http://www.cleveland.com/business/index.ssf/2011/01/turning_around_an_american_ico.html Smith, D. C. (2000).
It saved them from the brink of bankruptcy and also makes them one of the biggest automobile manufacturers in this world (Koplin et al., 2006). Company Background Volkswagen AG is one of the world's leading automobile manufacturers. It currently has wide varieties of brand like Volkswagen Passenger Cars, Audi, Skoda, Seat, Bentley, Bugatti, Lamborghini, Porsche, Scania, and Man. All brands have individual characteristics from sports cars, high-end car, commercial vehicles, SUV and family car. This is part of company strategy to fight global competition, where each brand contributes as an independent brand under one umbrella of Volkswagen Groups (Hood and Vahlne, 1998).
Financially, (and except for 2008) results have been very positive during the new century. From the FY 2014 Financial Report (May 8, 2014), the shareholder dividend as per March 2014 was 165 yen per share (Total Amount of Payment: 522.9 billion yen, Payout Ratio: 28.7%). Although Toyota USA’s Mission states "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Toyota’s Group uses an official statement called The Global Vision (refer to http://www.strategicmanagementinsight.com/mission-statements/toyota-mission-statement.html or http://www.toyota-global.com/company/vision_philosophy/toyota_global_vision_2020.html... ... middle of paper ... ...cial Responsibility. University of Houston.
Best Cars. US News Rankings and Drive Review, 10 Aug 2013. Web. 08 Oct 2013. .  "Ford Fusion Review."
In 2012, over 40.5 million used cars were purchased in the United States (Atiyeh, 2013). Used cars are in high demand in today’s economy because of the lower prices, slightly higher gas mileage, and that they can be more trustworthy against some of the newer models. With used car sales always climbing, how do buyers know what they are looking for in a vehicle? How do they come down to the final decision of where to purchase the vehicle? Most importantly, how can buyers make sure that they do not get scammed?
Other efforts to become more competitive have translated into the European Union dropping trade barriers and European carmakers employing cost reducing efforts. American manufacturers have seen 2-3% growth over the last few years. Some current trends are the explosion in popularity of the Sport Utility Vehicle (SUV) and big luxury vehicles. In the future the global car market is full of potential. There are currently 44 million vehicles and by the year 2002 experts estimate that number will grow to 64 million.
Retrieved from http://www.daimler.com/Projects/c2c/channel/documents/1931898_Daimler_UBS_Paris_DJSchmidt_Handout.pdf Stein, J. & Kurylko, D. (2006, October 16). Mercedes wants to restore the shine to its star; 3-year dealer program aims to boost customer satisfaction.automotive news europe, 11(21), Retrieved from http://global.factiva.com.ezproxy.csusm.edu/ha/default.aspx?hc=All Woywode, M. (2002). y global management concepts and local adaptations: Working groups in the frenchand german car manufacturing industry.Organization Studies, 23(4), Retrieved from http://oss.sagepub.com.ezproxy.csusm.edu/content/23/4/497.full.pdf html
To keep with competition Nissan launched its Infiniti automobile lin... ... middle of paper ... ... Volt. Retrieved May 19, 2011, from The Christian Science Monitor: http://www.csmonitor.com/Innovation/Horizons/2009/0811/nissan-laughs-off-threat-from-chevy-volt Woelfel, J. (2011, May 12). Nissan Sees Full Output by October. Retrieved May 25, 2011, from The Street: http://www.thestreet.com/_yahoo/story/11116414/1/nissan-sees-full-output-by-october.html?cm_ven=YAHOO&cm_cat=FREE&cm_ite=NA Yahoo Finance.
Financial Times, p.7 Hitt, M., Ireland, and Hoskisson, R. (2009).Strategic management: Competitive and Globalization, Concepts and Cases. In M.Staudt & Stranz (Ed). Reed, J. (2010, May 4).Carmakers pump up production after severe downturn.Finanacial Times, p.15. Simon, B.