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The Record Companies' Decrease in Sales

Satisfactory Essays
The Record Companies' Decrease in Sales

The music business is experiencing a recession where record sales are

reaching all-time lows. All record companies have in the last few years

experienced a considerable decrease in sales. Finding the cause or causes

of this has naturally become a major concern for all of them.

Some blame the recession in the West in general, but that can hardly

explain why one industry is losing out so much more than others.

Music today is less from the heart than it used to be only ten years

ago. It is mostly a purely commercial product to be used up and thrown

away. A lot of modern music has a short but intense life span. People are

not prepared to pay as much for a 'disposable' product as they are for a

'reusable'. The hit song of the week is fed to us all through radio and TV

so intensely that we need not buy the record. And when it is no longer

broadcasted no one remembers it.

Attempts to change this and promote more quality, depth and originality

in music have not been very successful. The whole entertainment business

is ruled by trends and, quality seems to have gone out of style

To simply lower the price of a CD is a commonly suggested solution,

naturally advocated by the buyers. But no business favors such a remedy.

Not only since it reduces their income but also because it sends out the

wrong signals to people. It gives the impression that the product is worth

less and that the customers have been charged too much before. And if the

price can drop by ten per cent this year people might expect it to drop

another ten per cent next year.

A better settlement could be enhancing the product and giving people

more for their money. Thanks to modern technology there can be so much

more included on a CD than just music. A computer with a CD-ROM drive,

which is becoming quite common, allows us to read several different kinds

of information off a CD. A short interview with the artist or 'behind the

scenes' features can be included as so called 'Quicktime movies'. Lyric

sheets, discographies, extensive biographies and even sheet music can

also be added easily. Text files have such small memory requirements

compared to sound that the Bible can be stored in less space than a normal

length song! There have already been several Cds released which include a
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