Social Media Integration Social media is any information we share with our social network, using social networking web sites and services and social networks are just a way to describe our relationships with one another, and the interconnectedness of those relationships (Eley & Tilley, 2009). Social media are media (from written to visual to audio to audiovisual) that are designed to be shared (Stokes, R., 2010). Social media can be instantly updatable, unlimited in commentary, you can gauge popularity instantly, mixed media possibilities and offers a freedom to participate (Stokes, R., 2010). The following are some aspects of social media. Social networking sites: Social networking sites are one example of social media.
The observation made in this project is to show how social media is a virtual community and it allows people to express themselves however they want, social standing in the community, and how people are always connected through social media. Many outlets for social media exists today. There is Facebook, Twitter, Instagram, and Snapchat just to name a few. The two that are studied in this project are Instagram
At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements. The first advantage of using social media in business is increasing brand awareness.
Viral advertising is a relatively new craze that has quickly become the next big thing in marketing. A word of mouth (WOM) strategy, it forces marketers to create branded videos that consumers like so much that they want to share it with friends. To achieve viral success, an ad must create enough buzz to generate one million views, which is the standard tipping point where a video can go from popular to viral status (Teixeira, 2013). This task proves difficult not only because it’s centered on the premise of asking consumers to market a brand for free, but also because of the uncertainty that surrounds the entire phenomenon. Marketers have little proof as to why their ad has gone viral, yet another popular brand’s video with nearly identical content proved to be a flop.
Facebook, Twitter, Instagram, YouTube, Snapchat, what do they mutually have in common? They are all social media websites. Social Media has become the number one way to communicate with other people from around the world. It has been beneficial and helpful to many, on the contrary harmful to some. People use social networks to catch up with a childhood friend, endorse their business, or develop news faster.
For instance, social network, social photo and video sharing, social news and even social bookmarking. Again, let us understand more in depth on each of the categories of social media websites. Let’s begin with social network, it consist of our utmost popular networking site which is the Facebook, Twitter, Wechat, Myspace and etc. It is known to a place where we can add friends we know and as well knowing new friends not only from our own society but also from other societies. Social photo and video sharing such as Instagram and YouTube is where we post up and share videos or pictures online in which users can comment on them.
Tunheim Partners, 2013. Web. 9 Dec. 2013. Green, Tim, and Baynard Bailey. “Academic Uses Of Facebook: Endless Possibilities or Endless Perils?.” Techtrends: Linking Research & Practice To Improve Learning 54.3 (2010): 20-22.
Introduction • Provide and Introduction of Social Networks Social Networking can be defined as the online grouping of individuals into a formalised community, the most common approach for online social networks are through websites. Most social networks will have a theme or niche associated with the website; meaning users share common interests via video games, sports, religion, fitness; these Social Networks can be described as a “social hub” for individuals with shared interests. Becoming a member of a Social Network provides you with your own personalised page, interaction with other members, discussions on a given topic and more dependent upon on the site. Social Networks such as Facebook, Classmates and Twitter are known as “traditional” Social Networks as they do not cater to individuals with a certain interest. • Differentiate between Social Network and Social Media Many use the term Social Media when they are actually referring to a Social Network the two are actually quite different.
As (Stoller) says social media is the dominate set of interactional spheres where digital identities are made manifest. This means that social media is the main way that we show our identity digitally. Before social media, before there was internet, people use to know each other through direct contact. Now that there is Twitter, Facebook, and others, people are able to know one another through their interactions in social media. Social media is a relay of information of people that goes back and forth.
Coupled with influencer marketing, you’ll see your bottom line increase next quarter. 3. Influencer Takeovers Social media has opened the doors for brands to communicate with customers. It’s a channel dedicated to interaction and where influence thrives. If a consumer has an issue, they can contact your team in a couple of clicks.