Viral advertising is a relatively new craze that has quickly become the next big thing in marketing. A word of mouth (WOM) strategy, it forces marketers to create branded videos that consumers like so much that they want to share it with friends. To achieve viral success, an ad must create enough buzz to generate one million views, which is the standard tipping point where a video can go from popular to viral status (Teixeira, 2013).
This task proves difficult not only because it’s centered on the premise of asking consumers to market a brand for free, but also because of the uncertainty that surrounds the entire phenomenon. Marketers have little proof as to why their ad has gone viral, yet another popular brand’s video with nearly identical content proved to be a flop. No, there’s no true recipe for creating the perfect content to go viral, but that has not stopped market researchers and behavioral scientists from trying to figure it out (Teixeira, Wedel, and Pieters, 2012; McNeal, 2012; Berger and Milkman, 2012; Guadagno, Rempala, Murphy, and Okdie, 2013; Yuping, 2012; Dobele, Toleman, and Beverland, 2005; Harvey, Stewart, Ewing 2011).
This rapid enthusiasm in viral video research arose just after social media use skyrocketed across the globe, evidence that the advertising industry has now fully acknowledged the significant value that social media offers to marketers, especially in the case of WOM campaigns (Yuping, 2012, p.471).
So far, studies have been done to figure out the types of content that goes viral, why consumers choose to share one video and not the next, who the consumers are that are sharing these videos, and the implications of viral ads on consumer behavior, knowledge, and attitude. While there is sti...
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4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
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Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
Oberholzer-Gee said "The reason it's so successful is the moment we start to share things, the sharing itself is some sort of endorsement that's hard to replicate with other forms of advertising," BuzzFeed is so viral and addictive because, Buzzfeed focuses on the percentage of new readers who share a partner's post to their social networks after they read it. BuzzFeed posts is from classic categories like Beauty, Home, Crafts, Fitness and Food. And also BuzzFeed is smart to experiment pictures like cute photos of puppies, cats
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Notably, this has helped in distinguishing the roles of documentary makers and the subjects displayed in the advertisements (Humphreys 18). It is clear that advertisements have been given a higher distribution authority above the documentaries in the recent past (Humphreys 19). It gets the attention of those who have access to the internet. Notably, it will be used as a method of advertisement to all those have access to social media. Different methods will be used to advertise the product in social media. They will include the images and the video clips. All the social media channels available such as Facebook and Twitter will be used. Therefore, it will help in getting all the customers who may be
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Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
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OLLIER-MALATERRE, ARIANE; ROTHBARD, NANCY P.; BERG, JUSTIN M. Academy of Management Review (Oct2013), Vol. 38 Issue 4
Goodman (1997) asserts the average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. At this rate, teenagers are exposed to a vast range of advertisements that create awareness and knowledge of products and services in the market. Moreover, the objective of advertisements is to increase sales and grow profits. Though advertisers are not psychologists, they are aware of strategic techniques that will cause teenagers to be convinced to buy their product. For instance, the method of using product placement and celebrity endorsement is common, and in spite of this, advertisements tend to be more memorable namely due to popularity. According to the traditional hierarchy-of-effects models of advertising state that advertising exposure leads to cognitions, such as memory about the advertisement, the brand; which in turn leads to attitudes, i.e. Product liking and attitude toward purchase; which in the end leads to behaviors, like buying the advertised product
In past society--when the technology wasn’t developed as much as the current society-- it was so hard for people to be a star. The era before the technology development as 21 century, the ways to become famous were for example to be on television or be on the radio because it was one-way entertainment. Now it’s easier to find information online and even share the ideas on Social Network Sites instantly. Among these, the evolution of the web videos made especially possible for that anyone or any ideas can get famous immediately and easily. However, in this website called “Youtube”, there are over 48 hours of video uploaded every one second and only small part of these copious videos go viral. So, what is the common factors of some videos go viral? Mainly, three factors make the videos go viral; tastemakers, communities of participation and unexpectedness.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.