Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
“Social Media is participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular” (Evans, 2012).Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of Internet.
Social media has made the world a global village. In the global village, if people need to find some things, they can search information on the Internet. “Social media marketing is an influential marketing method” (Chang, 2014), many different people will see. If a company puts some information on social media, communication will be a very big problem because there have many different languages in the world, but companies can use social media to send the information to different countries. So social media can expand international marketing.
The change caused by social media in terms of consumer perceptions and behavior cannot be left to agencies or social media managers alone, but must be reflected much deeper in company value chains. Consumer choices are made increasingly more and more on the basis of social media information. In addition to deciphering the advertising message and reading the websites of companies, consumers use different online formats (forums, chats, blogs, etc.) to share ideas, to form communities and to contact their peers. Consumers have a bigger voice these days and this is the major change in consumers due to social media.
Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers. Get the word out about something new, or what’s to come, it’s free and fast which is a great benefactor for any growing business today. Social media has opened doors for great things to happen; being able to reach the people outside of your state is a great way to get your product and service offered to those that are beyond your reach. It offers the possibilities to form new relationships that have no limits, and the best part, very little to no cost. Being able to reach those outside of your reach with a click of a button has changed the face of business to date.
Social Media Marketing Social media is where information is created, collected and exchanged through social media platforms. Social media in the current generation is constantly used and regularly updated with peoples personal lives for their whole group of friends and family and maybe even for the general public to see. Businesses now have to adapt to the social media era and use it to their advantage. Social media marketing is how firms use social media as a medium to interact with their customers to help increase awareness of their products and events. Social media marketing is new aspect in the modern day era for businesses.
These sites offer a platform where brand information is posted. These programs aim at attracting attention from the users and encouraging them to share this information to other users and sites (David, 2009). Most users trust these sites as information is mostly posted by the management of these business, therefore, it is mostly firsthand information. Further, these platforms are easily accessible as only internet access is required by the users. Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market.
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability.
Social media platforms such as Facebook, Twitter, and Google have advanced there relevancy. The beauty of this field is the fact that a large part of the worldwide population is somehow connected.Public Relations and social media have become partners in a way. With the help of social media, PR professional can successfully and effectively perform their duties. This paper has proventhat there are 3 advantages to social media used by Public Relations professional. “Free” sites to advertise and promote, building short distance relationships with your audience, and increasing exposure of your brand, company, or product.
Brands have grown so big all because of social media, creating a buzz for a particular brand makes it known because people get to want to know what is this and what are they doing, why do they keep popping on social networks. Regular everyday people have been able to make a market for themselves through social media by creating a profile and sharing their content to as many people as possible. People get to discover others in this manner, models, musicians, actors, and actresses. Just like natural resources, social media has become a resource to human life whereby they make a living out of it, and if someone can use their platform well the pros outweigh the