Social Media: A Modern Day Crutch

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Social media has become a crutch, it’s something we rely on to fill any gap when we don’t have anything to do, and over the past decade, our access to social media has become constant. Social media’s constant availability means that in the middle of working on an assignment, or during a family dinner, we can rely on Twitter or Snapchat to save us if there’s a moment where we have nothing to talk about to one another or are simply bored. Social media is instantly available, and consumable in seconds. The truth is that social media is simply more entertaining than its alternatives. It offers new content on every refresh, and we enjoy the feeling of real validation we get when someone interacts with our posts. However, our dependency on this …show more content…

The constant availability of social media is responsible for the decline of our attention spans and is hindering our ability to absorb information.

The degree of social media’s effect on our attention spans in controversial. It is generally agreed upon that our social media habits are changing the way our brain works by shortening our attention span, however, the far-reaching consequences of this are notoriously difficult measure. The most notable research done on this topic stems from a study conducted by Microsoft Canada, who surveyed a wide range of people to gain information about our shrinking attention spans. It found that social media has the second largest impact on our attention spans, just behind the more generalized category of media consumption as a whole. Additionally, Microsoft’s study …show more content…

It’s been found that this rule applies to more than just marketing and can in fact accurately predict how many times a person must be exposed to something before they absorb that information. It turns out that in the digital age, this “Rule of 7” no longer holds for advertisers in the same way. Due to our constant exposure to advertisements, we’re conditioned to tune out what doesn’t interest us and advertisers have to go to further lengths to target their customers. Consequently, the same is true for publications of long-form media. These types of publications are struggling with attracting readers to longer articles, and are finding that while they can keep reader’s attention for longer, they’re seeing an increased amount of readers that are simply skimming, and not truly absorbing the information they’re reading. Part of the way larger publications are combating this is by joining forces with their competitor. Publications such as The New Yorker are posting clickbait-style teasers of their articles on Twitter, followed by a link to read more. Their headlined are purposefully written to pique the interest of social media users, and often times intended to make their article sound more interesting than they truly are. Social media isn’t going anywhere, and is

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