Within this paper reflects the qualitative and quantitative recollection of how social media and other masses of media having over-run our lifestyle. The influence of daily routine had been shaped by merely checking our phones every other minute. Markets growing and becoming more socially interactive with their customers has been good for business and shown an increase in attracting the appropriate people towards business and with that has our society grown and been influenced to become a more socially interactive unit. We live our daily lives surrounded by social media and mass media just by the way we divulge the information we know we utilize it every day and everywhere and it seems only inevitable to become more technologically advanced if we are to keep up with our growing society these days. Media Major developments of mass media during the last century Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology.
But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.
Web 2.0 has provided true opportunities for businesses, according to Anderson, Harter, Hagen and Plenge (2018), new billion -dollar companies and business models have emerged: the advent of social media such as Myspace, Facebook, and Twitter is changing the way companies marked to, connect with, and build personalized relationships with their customers. The trends of Web 2.0 are here to stay and they will continue to evolve. Social media giants have emerged to overshadow previous forms of electronic media. These platforms have changed the way hundreds of millions of people
Social media applications on the internet have skyrocketed in the area of interests for all ages of employees in the work force. As fast as these applications are gaining popularity, so are they changing the way employers are looking at their employees and their companies in general. There are so many benefits that social media has brought to the cooperate world, but with this each company is becoming increasingly more aware of the risks that are involved with using it. Misuse of company resources, conflicts of interest, and criticism of others are just a few. This is a challenging topic, because there is so much corss-over on many ethical and compliance issues.
It made our communication easy, but it is hard to control and monitor the Social networking websites. This uncontrolled nature of Social Networking Websites leads to consequences such as cyber bullying, peer-pressure, mental-health issues, privacy issues, which forces us that we should control the data and information shared on SNSs and monitor it’s users’ activities on daily basis. Nowadays, Social networking Websites like Facebook, Twitter, and Myspace have become the most popular social networking websites on the internet. SNSs have become a required part of a person’s life, which are popular in every age group. Companies are hiring people from SNS like Linked In.
The Importance of Social Media in the World of Business Through these past years, social media has taken communication to a new level worldwide and, new technology has taken place at the beginning of this century. In this generation, social media has become an important part of people’s daily life around the world. Social media is defined as online websites, and applications that users use to share content on the internet. Some of the popular social media tools, and sites includes: Twitter, Facebook, Instagram, and many others. Disregarding the fact that social media has become an important aspect in the lives of teenagers to connect with their friends as well as making new friends; it is increasingly becoming a necessary component in the
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
1. Introduction “Engage or die” the story of a new marketing era. Due to constant technology changes, the arsing of digital communication as well as the potential that is offered by Web 2.0 lead to one of the most biggest trends in todays world- Social Media. Social Media can be described as innovative tools that connect people or so called users all around the world and give them the opportunity to interact with them. But not only on a personal level Social Media got more important over recent years, also companies have found more and more interest on Social Media as a business tool.
Social and internet networks have emerged as a compulsory part of people’s life style and it is also noted that on daily basis various hours are spent for interacting through these platforms. The evolution has caused high expectations on efficient and fast communication with retail consumers. At present time, customers are well updated about the instant access to information regarding retailers along with their products. Social media marketing is vital in this current world, as consumers all over the globe, mainly in United Kingdom is sophisticated and have good amount of information and seeking better offers.
In our days everyone uses social media, it becomes a mainstream phenomenon. Users spend more and more time online. All this shows how new technology revolutionized lives of people, and advertising needs to react to these changes fast. Facebook is a consistently growing company that continuously adds new features to its platform and other companies can use the popularity of Facebook to reach their potential customers. It provides unique opportunities that didn’t exist before.