The Importance Of Employee Commitment

The major findings outline that there is a continuous challenge in balancing the actual and desired Employer image and aims to create consistency in favor of a credible employer brand message. In addition, the employer brand plays an important role in preventing unplanned impulses, which result out of negative impacts from the business environment. Commitment among the employees is achieved through instruments of the Total Work Experience. Through developing, the culture and values of a company are emphasized, which appears to be interrelated with an increasing level of commitment among employees. In addition, a good employer brand do not only play an important role in achieving satisfied employees, but they also act as tool of retaining them

There is an association between employer brand, commitment and employee satisfaction. . The findings add new knowledge that can be used to improve organizational practices for the satisfaction of employees in the information technology environment. Thus in order to increase the level of satisfaction of employees the organizations should concentrate more in building the employer brand. The employees have optimistic perception on brand values and the strong branding influences the commitment of the employees and in turn impacts the satisfaction level and leads to Employee

In the present competitive scenario, organizations need every weapon in their resource to retain their most important and valuable asset. In their quest for a great place to work, employees are increasingly looking beyond pay and benefits to other factors including career prospects, what the organization stands for and how the organization serves its clients, the community and the world. With today’s unstable economic conditions, no organization can afford to manage the value of top talent. Organizations have to start from the inside and work their way out, until brand perceptions of all employees to external candidates are in line. The concept of employer branding is found to be complex and therefore we believe that conveying the employer brand to employees is hard to accomplish. Aligning employees with the employer brand can be accomplished but still a complicated task since people are different and thus interpret the brand