Benefits of Digital marketing As I am currently writing this article here, there is innumerous number of people across the globe who are getting newly exposed to the virtual big world of internet and are potential customers to various businesses all over. With the number of people, who in turn are also customers, having access to information about anything and everything these days, it is but important and urgent to take internet seriously and get it associated with business in order to reap profitable results. Globalization along with internet have made information far more accessible via the desktops or computers, mobiles, tablets and et al and thus a business owner in order to succeed in the market needs to get in tune with the current trends of social media where the image of a company does not only rely on the word of mouth but also on the influence of social media and other customers’ feedback on it. Now, answering the question of why digital marketing is such an important aspect and why the modern businesses small or big needs to get in tune with the same, it has to be understood that digital marketing is the new way forward. With the advent of various electronic channels of marketing and via the help of …show more content…
Global Reach Factors: While talking about the foremost benefit associated with digital marketing, the aspect of its thorough global reach will stand as the most important aspect in here. With activities including paid advertising, blogging, email marketing and social media marketing, digital marketing techniques have spurred up in reaching the business to every nook and corner of the world in no time! These ways and techniques help the businesses to be used and applied when a customer si looking for such a service close by and unable to locate on. Thus, when a customer is looking for a particular product or service that he or she seeks, and you are not in this league, you will lose out on such a great opportunity to reap the revenue benefits as
With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.
Technological advances of the twenty-first century have seen a dramatic shift in how businesses operate and interact with customers (Bashar, Ahmad & Wasiq, 2012). The use of social media has accelerated globally, with businesses now jumping on the bandwagon to take advantage of the benefits it can offer and generate themselves a USP against competitors (Jobber, 2010). Social media allows “… users to come together online and exchange, discuss, communicate and participate in any form of social interaction” (Ryan & Jones, 2009: Pg. 152), essentially allowing almost everything to be co-created, distributed and shared via word-of-mouth communication (Fill, 2013). Arguably an extension of the promotional element of the marketing-mix, social media influences consumer behaviour such as brand awareness, information acquisition, communication and evaluation (Mangold & Faulds, 2009).
The increasing process of globalization, coupled with an organization seeking to satisfy the needs of consumers globally, contributes significantly in embracing technology in the marketing process. In addition the marketing strategies are inclined towards reaching not only the targeted segment, but also potential customer that can be captured based on the market forecast of the firm. Therefore, integrating various tools of communication as well as platform of reaching out to a wide range of audience has been embraced by corporate globally. Notably, effective communication is vital in the marketing process (Percy, 2008). On the other hand, reaching out to a wide range of customers or audience in the advertising process in significant important. From this perspective organization can utilize both effective communication and a contemporary platform to reach to a wide range of
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
In the aspects of marketing, this part discusses more about social media and companies’ communicating to their customers. According to Kotler and Keller (2012), social media for business is that sharing text, pictures, video information between customers and companies. They say that consumers’ using word of mouth talking about any products and services is very powerful, and companies today know that is valuable. Moreover, they mentioned three primary social media services that online communities, blogs and social networks have been used in businesses (Kotler and Keller, 2012). F...
“The term digital marketing has evolved over time from a specific term describing the marketing of products and services using digital channels – to an umbrella term describing the process of using digital technologies to acquire customers and build customer preferences, promote brands, retain customers and increase sales” (Financial Times, lexicon.ft.com; P.K.Kannan Hongshuang “Alice” Li 2017). Following the American Marketing Association's firm centric definition (https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx), digital marketing may be seen as activities, institutions, and processes facilitated by digital technologies for creating, communicating and delivering value for customers and other stake-holders. For the purpose
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Social Media can be described as innovative tools that connect people or so called users all around the world and give them the opportunity to interact with them. But not only on a personal level Social Media got more important over recent years, also companies have found more and more interest on Social Media as a business tool. One can see a continual growth over the last years regarding the usage of Social Media in business operations. Social Media offers numerous opportunities and possibilities to companies concerning communication developments and new marketing strategies while increasing competitive advantage towards competitors.
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.
Social media was considered as a temporary trend. Something that “the kids” were using that businesses could not profit from. As time passes by, they were proved wrong. There are over 3 billion internet users and over 2 billion of them are active on different social media sites. Popular social media platforms have turn into a marketing place for various products. Offering the business an important data about their customer’s needs and wants. According to Copp (2016), there are 10 benefits of social media for business. First one is that it gains valuable customer insights. Through daily active engagement and social listening, a business can be capable of collecting important customer data and use the information to make smarter business
The most concern of business organizations about using social media is the information overload. The volume of information on the Internet is growing exponentially and certainly, it will be hard for companies to control all the information related to their business (Wilson & Abel, 2002, p. 93). There is no way for companies to catalog and filter the wealth of information or to prevent consumers from misleading information. For instance, the common word-of-mouth marketing strategy, as said above, might be double edge sword because consumers might be negatively influenced by subjective experiences from dissatisfied consumers. Especially when the information is delivered quickly, it will seriously affect product performance and branding. Another struggle of using social media is that business organizations have to control and monitor their brands internationally. It means when the businesses expand into other countries, franchisors need to properly monitor their pages and protect their username rights on social media sites, assign franchises their own social pages within the corporate site as well as to prevent the trademark or trade-name infringement through the franchise agreement. (Ekberg, Härting, Hero, Lindsey, & Polsky, 2011, p. 24). With the explosion and development of social networking usage today, however, monitoring is not only time consuming and costly but also difficult when having to keep up with which site to
The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...