Internet Marketing and Social Media

1187 Words3 Pages
bulb-icon

Recommended: Social media as a marketing tool

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

The Internet was not always as convenient as it is today. The high speeds available have grown exponentially since the introduction of bandwidth. “Until 2007 most Americans lacked high-speed Internet connections at home” (Conlin, 2014) Also, the amount of people using the web globally has increased over a thousand million since the turn of the twenty-first century. “The Worldwide Web (WWW)2 – as a medium for entertainment and news – did not exist as an effective communications medium until the 1990s.” (Conlin, n.d.) This development of the web has created a means for Internet marketers to reach limitless potential customers all over the world.

Internet marketing has reached new heights because of web programing. Google first introduced algorithms that allowed its marketers to follow individual people’s web searches and sites they visited.

The search engine provided marketing executives with information about the viewing habits—what viewers saw, how long they spent on the page, and what links they clicked. Google made it easy for marketers and advertisers to find out who looked at what website (media) and when, giving marketers the opportunity to target their advertisements more effectively. (Conlin, 2014, p. 6)

The algorit...

... middle of paper ...

...rol what people say about the company and it brand or product.

In addition, the Internet has created a medium throw, which companies can communicate with their customers instantly and in real time. Before, if a customer has a program with the product had to call the company and wait on the phone for hours, bust customers can just go online and get all the help they need from the companies website and even live chat with companies representatives. These expand the company’s horizons and help them help as many customers at a time than they would have with the Internet.

Works Cited

Conlin, J. (2014, August 29). The new media and marketing landscape. Retrieved from http://www1bpt.bridgeport.edu/~jconlin/InternetMarketing.pdf
Conlin, J. (n.d.). Marketing and Advertisement. Retrieved from http://http://www1bpt.bridgeport.edu/~jconlin/Marketing%20and%20Advertising.pdf

Show More
Related

  • Social Security and Corporate Welfare

    4037 Words  | 9 Pages

    7.Gregory Wester, Stephen Franco. The Internet Shakeout 1996. Interactive Commerce Research Bulletin. the Yankee Group, Boston, MA. December 1995

    Read More

  • Impact Of Social Media Marketing

    2027 Words  | 5 Pages

    It gives you heaps and heaps of useful data and offers the most relevant ad targeting for your business.

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Social Media as an Advertising Tool

    989 Words  | 2 Pages

    There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.

    Read More

  • Pros And Cons Of Internet Essay

    850 Words  | 2 Pages

    Often times the internet can be defined as a communication network for the worldwide sharing of information. One of the more popular uses of the internet is reconnecting with old friends or family members. Popular websites, like Facebook and Twitter, can be used to search people; if a person chooses to utilize these websites, they would have the opportunity to add people and start communicating and sharing information with them. Another great thing that the internet has to offer is the ability to advertise. People, who chose to use certain websites, can use it as a mean of telling their friends and family about yard sales, businesses opening up, or just simply selling items they no longer have a need for. Since the usage of the internet has become such a popular deal, websites are starting to provide users with multiple options. A person who decides to use internet may

    Read More

  • The Future of Journalism

    1581 Words  | 4 Pages

    The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...

    Read More

  • The Internet in China

    1255 Words  | 3 Pages

    The Internet has become a major tool for communication and access to information for over two and half billion people (Wright 121). Although Internet has become an unavoidable reality that is consuming our planet in a web of information. This process is being shaped by our actions and choices which ultimately drives us together (Deibert 11). Nowadays China has over 538 million netizens, the world’s largest online community (Feng & Guo 335).

    Read More

  • Internet Promotion - Advantages And Disadvantages

    1102 Words  | 3 Pages

    In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

    Read More

  • Internet Advertising

    871 Words  | 2 Pages

    When advertising on the Internet, it is both the businesses as well as sites like search engines that profit. In 1995 when the Internet was not as highly recognized as is today, advertising totaled US$312 million. It is estimated that in the year 2000, advertising spending will increase to $5 billion and this money will go to search engines or smaller web sites that are allowing companies and businesses space to advertise their product or service. Businesses will profit from the use of Internet advertising because it is much cheaper and is more effective when compared to standard advertising. Larger firms can also sponsor smaller web sites...

    Read More

  • The Importance of Google Services

    1303 Words  | 3 Pages

    The internet marketing is an alternative of the role of traditional marketing because of its ease in terms of Internet access and freedom in choice and access that is to be purchased very easily and saving a lot of time and its cost is also low . thus, there are a lot of sites that render the e-marketing service in order to promote the goods or certain commodities through advertising , publicity with the finest services without going back to papers or back to the old ways depending only on Internet service as making pages across Facebook and its dissemination , YouTube and a lot of social n...

    Read More

  • The Internet´s Impact in Our Lives

    591 Words  | 2 Pages

    Since the development of the Internet in late 1980s, communication has changed enormously. The Internet has altered the lives of people in the world in a way that was never imagined before. As little as a decade ago, if someone tried to explain the Internet and World Wide Web, it would have been difficult, if not impossible, to understand. Computers were just beginning to become popular and few individuals realized the capacity of one PC, let alone the power of a network of electronic technology. By linking together computers, users could remotely access others on the network, share information, and send electronic mail as easily as pushing a button. Millions of people with shared interests, exchange information and build communities through Web sites, email and instant-messaging software.

    Read More

  • the impact of the internet on education

    723 Words  | 2 Pages

    The internet has been able to create a profound influence on the lives of the individuals. In this regard, the internet has been able to create all-round influence on the broad domains comprising shopping and communications along with certain other factors. It is playing a very crucial role in changing the everyday lives of people. Different types of tasks such as communication, banking and shopping which made our lives easier. With the advent of the internet in the everyday lives of people, these tasks have become very simple and digitized. Nowadays, all of these activities can be performed online which is considered to be a better alternative as compared to face-to-face communication. The everyday tasks that are being performed with the help of internet have been able to create drastic amount of changes in the lives of people. Additionally, the various business domains i.e. entertainment, investment, travel information, news and emails have made major contributions towards fulfilling the requirements of the public and business as well. This technology has been able to create all-around revolutions that have facilitated to provide an easy way for customers to shop online. As internet allows mass accessibility to the customers, it helps in satisfying their shopping requirements at large. It even allows the users to deliver feedbacks in relation to the products and services that are delivered to them by way of internet shopping. In relation to delivery of facts relating to products and services, shopping and communication, the role of internet can be studied in an in-depth manner (CS&E Dept, 2001).

    Read More

  • Internet As A Marketing Tool

    2471 Words  | 5 Pages

    The internet was first used as a tool to pass information between American military and scientific bodies in the 1960’s. It has dramatically evolved since then, in developed countries the internet through the World Wide Web has become an important part of everyday life. Information can be passed immediately from one computer to another anywhere in the world creating a global village. Web 2.0 is a term that to a certain extent redefines the uses of the internet or more accurately the World Wide Web. It was coined by Tim O’ Reilly at a conference in 2004 it does not as the name suggests refer to technological advances in the structure of the World Wide Web but rather software development which allows users to interact with Web page content and each other. When the World Wide Web was launched in the early 1990’s its uses were limited to viewing Web page content. With the advent of Web 2.0 technologies people can communicate more effectively through instant messaging or video calls, share media content such as video’s, music, photographs, join social networking sites or express their own views and opinions on any subject through blogging. Web 2.0 technologies allow marketing companies to advertise to precise target markets through social networking sites. All social network sites require user’s to enter personal information to create a profile which breaks down the sites users into key demographic categories of gender, age and class. This allows the site administrators to effectively advertise products developed for a specific target market.

    Read More

  • Foreign Direct Investment (FDI) in E-commerce in India

    2939 Words  | 6 Pages

    The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.

    Read More

  • The Good Old Days are Blurred

    605 Words  | 2 Pages

    From time to time those that have come before us such as our moms, dads, and grandparents will reminisce on the good old days. A time when there was no Internet so one had to read the newspaper for updates, write rather than type during class, go to the library for research, knock for a friend, use snail mail, etc. For me such thoughts have made the understanding of the phrase, “the good old days” quite blurred. The fact is the so-called “good old days” was a time that seems astronomically different, slow paced, and quite frankly dull compared to today. That is, since I can remember the Internet has always been apart of my life, practically advancing its growth as I have grown. The Internet has revolutionized today’s society changing our methods of communication and networking, information acquisition and preservation, crime and unethical practices, gaming and entertainment, business practices, media consumption and distribution, retail and service commerce, etc. Quite frankly the Internet represents one of the most successful examples of the benefits of sustained investment and com...

    Read More

More about Internet Marketing and Social Media

Open Document