Various marketing activities are so employed to attract consumers through creating positive and convincing brand personality. In addition, brand personality is also strengthens consumers’ communication with brands and further improve brand loyalty and brand equality. In terms of brand loyalty we have hardly discussed about brand personality and how it helps in building brand loyalty. Social media marketing is all about interacting with online community. By building brand loyalty, companies will be able to position themselves in the market and effect customer preferences.
Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals. After determining what are our specific social media objectives and goals and how they complement and support the overall goals of the company. Take time to check out what’s out there, scope the competition and understand your target audience.
Customers use social media to know more about business companies they know little about. Social media provides improved customer service for businesses. Using social media platforms benefits businesses by creating efficiencies within the enterprise and creating innovation as well as creating new services that did not previously exist within the business enterprise. Engaging in social media will help strengthen the brand experience which will support brand building. Through the use of social media, a business becomes attractive to its customers.
Feedback helps businesses to know where it stands. According to Miller (2014), companies that treat the VoC (voice of customer) sincerely, have proved to be more efficient than traditional users of marketing. Feedback through Facebook is severe, as people can post anything on the company’s page. Feedback is a crucial part for any organization. It is necessary for businesses to gain feedback from customers, but social media makes the feedback open for anyone to read.
Entrepreneurs use the service differentiation strategy to offer exceptional service better than other competitors, in order to obtain an improvement of customer satisfaction. Chenet et al. (2010) found that service quality had an impact on trust, differentiation and good relationship outcomes. Moreover, service differentiation has an important impact on a business in respect of service quality, trust and client commitment towards the firm. Social media can be used as a technology of business to deliver excellent service to customers.
Social Media's Effect on Consumption Social media changed the way we consume, today people look at various online platforms before buying things because they can get information easily. There are many benefits for businesses as well: Lower costs When applied correctly, social media initiatives help reduce costs. Businesses are able to achieve greater results at lower costs with increased customer service effectiveness and therefore increased customer satisfaction. Sales increase Businesses integrate with social media channels, socialize with customers, and communicate directly on a common platform by meeting under equal conditions. These customers can then increase the customer portfolio and thus sales of businesses by influencing other people in the target group of businesses, shaping their ideas and turning them into customers.
Make a compelling content, post it to social media sites, and if they like it, they will share it. The more your content is shared, the more you'll build backlinks. Best of all, you'll only do this once per content. Reduce your overall marketing costs Facebook and Twitter is free to use, all you need t... ... middle of paper ... ... if not for social media. If you use social media correctly, you not only get a boost in search engine ranking, improve in customer services, build an online personality, connect with business partners, and validate your professionalism and build connections are just some of the reasons you gain competitive advantage to those who doesn't use social media in their business.
Social Media is a substantial component in how companies detect what is being spoken about them, whether it be positive or negative. This online communication technology allows users of all types to have a social listening for whatever issues that may arise. Social media is indeed good for the consumer, for them to introduce to world their approval of the particular product they acquired. Considering Social Media has taken the world by storm, organizations realize that there is an urgency to contend with the trends in order to stay afloat. For an organization, social media is used to address key marketing issues that organizations may have in terms of expanding their customer base.
Nevertheless, using social media would be beneficial for companies to monitor their competitors and explore more opportunities on business in order to increase their competitive advantages. Consequently, companies should trade off between pros and cons of this tool. If the advantages outweigh the disadvantages, companies should consider using it.
Chapter 4 – Purposes and Benefits of Social Media Marketing “Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” — Bonnie Sainsbury Several top businesses in this new era of advertising subscribe to social media marketing since it corresponds to cost-effective marketing solutions. Foremost, the tools used widely in social media marketing are free, not to mention about their user-friendliness, as opposed to other promotional tools. Furthermore, the following are the other central purposes and benefits of integrating social media marketing in their business strategies, with each item devoted to an in-depth discussion in entirely separate sections: