Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Today, social media feels like it has been around forever, but it’s only been a little over a decade. Many companies grow their organizations using social media. There is so much involved that many don’t realize the effect it has on an organization. Learning how different people use social media can have a positive effect on business when it comes to customer interaction, timeliness of responses, and promotions.
The best way to expand and boost a business is through social media. At the same time, social media can be used to make or break a company or business. Nowadays, the world is dependent on the internet. Before you go to a restaurant, future costumers always look up reviews on how the service is, how the food is and even the atmosphere. When looking online and see bad reviews, the costumer will end up choosing to eat at another restaurant. When it comes to social media, nothing ever seems to die, for example, if a bad post is written about a company, that post will linger around and future customers will see that post. The public opinion matters very much and the costumer is always right, no matter what. As pointed out in the blog, “50 Ways Social Media Can Destroy Your Business”, social media can make a business, the president is the perfect example of how quick...
According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation. Marketers need to post topics that will introduce great conversations with consumers
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
As information technology continues to advance, social media takes on an innovative and exhilarating purpose. Social media is no longer being used just as a way to socialize and communicate with people of similar interests, gone are the days when social media was only used for communicating on Facebook, Twitter or MySpace with family and friends. Today companies recognize the value in social media, in marketing, public platforms, educational awareness, consumer feedback, and company branding.
The main objective of any marketing program is to increase awareness for the company offerings, which eventually drives sales. Social Media Marketing serves this purpose of spreading awareness about the company, brands, product offerings and also its brand personality. It humanizes a brand and helps to build relationship. A consumer or a possible customer can connect to a brand at a personal level, share his thoughts and opinions about the company and give real ...
We have reached a point in time where the question has moved from ‘Why Social Media’ to ‘How Social Media’. Social Media is everywhere. It is hailed as the biggest revolution in recent times. To put it in perspective, if we assume Facebook to be a country, it would be the third largest populous one after China and India. If Youtube was a TV channel in India, it would have been the 11th biggest. Twitter is the second largest search engine closely followed by Youtube. While you were reading the above stats, more than 100+ hours of video has been uploaded on Youtube. Aston Kutcher and Britney Spears have more twitter followers than the entire population of Sweden, Israel, Switzerland, Ireland, Norway and Panama. More than 25% percent of search result for any brand would link you to user-generated content on social media. All these things work in favour of social media in spite of Facebook and Youtube being banned in China (stats courtesy – Socialnomics). The return on investment (ROI) in the case of social media is tremendous considering you’re still in business after 5 years! There is no escaping this media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely