Sprite Commercial Analysis

627 Words2 Pages

In my commercial LeBron James a Professional Basketball player is trying to get us the consumer to buy the product. He grabs our attention by saying “I wouldn’t tell you to drink sprite even if I was in a commercial for sprite”, While the guys in the commercial or trying to get him to say "Drink Sprite". The reason for this commercial is not to tell people what to do but give them the option to drink or try the soft drink. Sprite was introduced in the United States in 1961 by the Coca-Cola Company, with its colorless lemon and lime flavored, caffeine-free soft drink. Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone which means (“Clear Lemon Fanta”) and introduced in the United States as Sprite. This soft drink was a response …show more content…

Under the new slogan.Over the years Coca-Cola has created different flavors to satisfy their thirsty buyers but, sprite is the world most popular lemon-lime drink. In the 1990’s sprite launched their short-loved “Jooky” advert campaign. It was a 30 second television spots poked fun at other soft drinks perceived lack of authenticity, ridiculous and loyalty program. Sprite redesigned their label removing the “S” in 2009. With winning the NBA Championship against the warriors down 3-1, LeBron James and the Cavaliers had won Game 7 that was an away game and this hasn’t been done since 1978. LeBron James did the Sprite commercial to remind us that the NBA season is here. The Cavaliers champ says “Let’s get one thing straight,” “I’d never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am, or you were watching it, which you are. I wouldn’t tell you to drink it no matter what that cue card says.” Sprite’s also have hip-hop artists …show more content…

Sprite is also known for its great marketing campaigns.. In 2014 LeBron James introduced his Sprite 6 Mix, “the superstar’s limited-edition flavor it comes in a 20-ounce and 2-liter bottles, as well as 16-ounce cans, in convenience retail nationwide. Sprite and LeBron James begin their relationship in 2003 and has been making it greater ever since. Sprite is a well-established innovator within basketball culture and the lifestyle surrounding it. The brand continues to hold this position through its longstanding partnership with James and the return of his fan-favorite flavor. Sprite LeBron's Mix, formulated in collaboration with James, combines the refreshing taste of traditional Sprite with a splash of natural cherry and orange flavors. Eye-catching packaging features a bold red color base with James' initials in the background. Crown iconography and dashes of gold symbolize with his most popular nickname — "King James. “The campaign, called "Wanna Sprite," as they use humor to give a somewhat mocking take on celebrity endorsements. The commercial shows Mr. James refusing to read a "Drink Spite" card, while joining with stereotypes of “cools influencer people,” who are holding bottles of

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