Soft Drink Company Marketing Plan

1436 Words3 Pages

Soft Drink Company Marketing Plan

The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.

It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal use. In order to address and leverage the current internal and external situation, the recommended marketing communications objectives have been set as follows:

1. Increase awareness of the brand name to 50% of the target market

2. Increase awareness of the portability and attractive design of the product to 25% of the target segment

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