Community colleges are, historically, known for servicing the more non-traditional population, such as adults who work full-time and individuals seeking fast-paced trade-skills, a successful enterprise (AACC, 2013). In a community college setting located within the Southern Region of Texas, there is an opportunity to study the social expectations and educational needs of Generation Z relative to their college experience compared to other identified groups of students enrolled in the institution. Generation Z accounts for less than 20% of the community college full-time enrollment (AACC, 2013). According to the Daily Nation (2016), they are described as independent, stubborn, pragmatic and always in a rush, Generation Z will challenge Community …show more content…
According to Maslowsky (2013), an effective marketing strategy for Generation Z was a high priority based on its competitive nature and short window of influence. Moreover, companies and organizations of all sizes are taking notice to this class of individuals. Recently, the Chief Operating Officer of Snapchat, the latest social media phenomenon, Emily White shared that the habits and characteristics of Generation Z, were considered to be the most influential people in current times that grew up with the internet (Glum, 2015). This research study will provide community college administrators with a prospective on how to market directly to Generation Z while focused on both their wants and needs in higher …show more content…
It is critical that the current marketer not only consider the now, but the history of the population in which they are targeting to be successful in the future market. Additionally, many are considering now how to target what is being considered, “the new consumer on the block” (Saettler, 2014). The key focus is to appeal to this multi-task and multi-versatile consumer who requires more information based on their value saving mindset. Ultimately, Generation Z does not rely on the market for knowledge, but is self-educated about the market and/or consumables it seeks to engage in for a service or
Community colleges are changing their programs to make them more accessible to older adults. The boomer students utilize community colleges because they adhere to the community. This makes them a great way to transition to jobs that r...
The author, Julia Brookshire Everett commenced the article, “Public Community Colleges: Creating Access and Opportunities for First Generation College Students”, by first characterizing first- generation college students and also expounding on the difficulties first-generation students encountered when acquiring post-secondary degrees. According to Everett (2015), the term ‘first- generation college student’ was first coined in the 1960s in order to regulate student eligibility for federally financed programs to aid students from low-income households.
Marketing to the millennials is beneficial to companies because it increases their economic demands. Menkes states that “ this is the generation of free downloads, easy access to everything” which is true since in today’s society, millennials have access to social media, which they constantly use daily and also have access to electronics (497). According to a recent statistics, 91% of millennials are regular internet users and at least 25 hours / week are spent online (Charalambous). This statistic shows that the majority of millennials go on the internet frequently, meaning that they spend constant time online researching, shopping online, socializing and sharing on social networks. Nevertheless, millennials are more likely to have their first interaction with brands with their smartphones since much of millennials use their devices often that companies need to have a type of social media accounts to be able to reach out to this
As the high school chapter is coming to a close, many students have to make a decision that will affect the rest of their lives. Hopefully, for many that decision is to enroll in a college and attain a higher education. However, as tuition costs rise, students have to take a second look at their options for a better future. A community college is that second look for many because it is the less expensive option. From 2007-2009, enrollment for community colleges has increased by 24 percent (“College costs and the CPI”). Students aren’t choosing a college for educational purposes because they are overwhelmed by financial issues. They are attending community colleges so they will be able to graduate with a lower debt. Some seniors have wanted to attend a certain university all their life and they work toward that goal through grade school; however, they are hindered by soaring tuition for that college. Students should be able to attend a private university if they mee...
At the turn of the 20th century, the majority of college students were white male adolescents, primarily the sons of doctors, lawyers, ministers, prosperous merchants, and well-to-do farmers (Jenkins, Miyazaki, and Janosi). First generation college students are a new demographic when it comes to the college population. First generation students are the first in their family to attend college and plan to be the first in their family that graduate. According to data provided by the National Center for Education Statistics, First Generation Students make up 43% of the student population (Nunez, Cuccaro-Alamin, and Carroll.). This is a completely new demographic compared to the prior population of student bodies. Today’s society stresses the importance of college degrees and has been a drastic increase in first generation students. Despite the fact that many students have already passed the initial barrier of applying and being admitted to college, there are many challenges these students face that non-first generation students do not experience. However, the majority of these students face risk factors in their college experience that non-first generation college students do not experience. One of the main differences I have notice is the lack of participation of first generation college students in campus activities, clubs, or organization. Campus engagement is known to enhance a student’s academic and personal development. Student’s involved in extracurricular activities learn to work, communicate, and problem solve with others. They have more developed ideas, beliefs, and opinions. They also have more self-esteem and speaking skills which will definitely help them once they graduate and enter the job market. With all of the benef...
As a byproduct of the change in college culture, it will create a “friendlier” environment for first generation. Students need to feel safe rather than out of place. Additionally, prestigious institutions need to take initiative to create new programs that will make college a painless transition for first generation students by implementing new policies such as mentors or clubs. As many colleges and universities have not taken the initiative to help first-generation students, North Carolina State University is one of the few exceptions. As a fellow first generation college student at North Carolina State University, I have reaped many benefits from the different organizations they have around campus. In the Poole College of Management, I was assigned a professional mentor in my future line of work that made the transition into college a better experience for me. After listening to his forums, I was able to use the skills I had learnt from my parents and apply it to college and my study habits benefiting me in countless possibilities. Additionally, the sociology department at North Carolina State University has created a program that guides first-generations students throughout all four years of college making the transition as
Since Topshop opened in 1964, we identified our brand as the “young and different” generation so Topshop’s target market as always been consumers around the ages of 18-35. In five years, the millennials will start to reach their 40’s and we have a decision to make whether we stick grow with the millennials, the customers we started the line with, or do we move onto generation Z. The is a decision that will affect the whole company, not just the Green line. You can’t have the Green line grown with the millennials while the rest of the store is catering to generation Z. In year 5, we will start the process of bringing generation Z consumers. This generation is completely deferent from the Millennials so it will be a challenge to cater both
A high school diploma is not enough to pursue most careers in a difficult economy and job market. Without a college education there are fewer chances for career advancement or high earning potential.This is enough for anyone to rethink a college education. Nontraditional undergraduate students include a large portion of college enrollments. Between 2000 and 2013, enrollment rates for twenty five to twenty nine year olds increased from eleven to thirteen percent and thirty to thirty four year old students stayed steady at a seven percent increase. “The Condition of Education” 2015 Being slightly I tell myself regardless of what my children think I am not too ancient to attend college or start on a new
Sharon Hurley Hall begins her article, “The Increasing Power of Peer Influence: Millennials and Your Business” by explaining the meaning of Millennial—people born after 1980. These individuals are now the prime target of advertising, especially because these are the people who are more connected to the internet. According to eMarketer’s research, “Almost 70% of Millennials are influenced by friends’ posts on social media when deciding whether to purchase products and services” (Hall). In addition to companies using peer-to-peer marketing now commonly known as, social media marketing, they also use a more specific method called, youth marketing. Youth marketing is a group of people broken down into small segments depending on their age, which includes tweens, teenagers, college students, and young adults typically around the age of twenty-four. By using this method of adverting, companies create advertisement campaigns and products specifically targeted to the age group, which then helps them determine their next targets and business partners on social media. As stated before, “young people are key to numerous markets, from mobile, fashion and technology to alcohol, snack foods and entertainment… This audience spends money” (Mitchell). Imagine shopping centers in the area
In Caroline Bird’s “College is A Waste of Time and Money”, it’s argued that there are many college students who would be better off if they were to begin working after high school graduation. Colleges and universities can no longer ensure that one will go on to get a better job, getting paid more than they would have without a higher education. However, high school seniors still stress about where they will be attending college, how they’re going to pay for it and what they’re going to study for the next four years. Bird points out how college has changed over the past few decades and how, in turn, it has set many young adults up for disappointment, if nothing else.
Since I grew up in a household with two parents who are college graduates, and even two grandparents who had graduated from college, the idea of attending college was never seen as a unique opportunity, but rather as a necessary part of my future. I’m not going to complain about growing up with parents who valued the pursuit of knowledge, but it certainly never exposed me to the mindset that maybe college is not the best option for everyone after high school. Today, there is a huge debate over if the price of college is really worth it in the end, with the high cost of tuition and the number of people who just aren’t prepared for the demands that college has to offer. And on the other side, some say that college is a necessity not just in one’s
Thayer (2000) presented demographic characteristics and strategies that addressed the unique issues related to students who are both first-generation and low-income college students. Thayer found that students who were both first-generation college and low-income were less likely to attend college and if they did enroll were more likely to drop out after the first or second year (Thayer, 2000). He explained that more programs like Upward Bound, which addressed the challenges of this student population, were needed on America’s college campuses. According to Thayer (2000) first-generation and low-income students lacked sufficient knowledge to navigate the college process; they are less likely to enter college with the proper academic preparedness and are more likely to perceive a lack of support from their family for attending college. These characteristics have been found to be significant with
Within the past decade, more and more kids have been given the opportunity to attend school past high school, something that the previous generations have not had. In a current news release, The Bureau of Labor Statistics stated that, “Of the 2.9 million youth age 16 to 24 who graduated from high school between January and October 2014, about 68.4 percent were enrolled in college in October” (BLS Economic News Release from April 2015). When a student decides to go to college, they usually think that they are free from all the basic classes that they disliked in high school, and that in college you can just take the time to focus on the ones that interest you or that pertain to your career. But, rather quickly, they find that this is far from
Even when disadvantaged students do overcome barriers and graduate from high school they find it difficult to navigate the path to college. Parents living in lower socioeconomic conditions may not have the time, knowledge or money to help their children with college applications, SAT prep classes or FAFSA forms. O’Brien asserts, “It 's a totally different game for high-achieving, low-income students, because nobody tells them how to play it… they mostly don 't have parents or teachers or counselors with much experience applying to selective colleges” (O’Brien). Unfortunately, some of the next generation’s innovators or scholars may be left out due to lack of help in navigating an intimidating system of fees, applications and tests. Students
For years, high school students and graduates have been told that they need to attend college to follow in the idea that college is a gateway to advance and become successful in life. In the current mindset of people, college seems as if it’s a no-brainer, but for increasing amounts of people, college isn't desired. In today's society, high school students are increasingly pressured to attend college due to the assumption that a college degree ensures accomplishment, happiness, and prosperity in life. While there are benefits to attending college for a graduated high school student, it is not always the best path to follow for people, college is not the best option for everyone. Although, having a college degree is beneficial in order to pursue certain careers, however, it is not a requirement for all to pursue advanced education and it is not the right choice for everyone.