Pepsi Blue Case Study During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal Pepsi, which was initially offered in the United States, failed to earn
Pepsi Elements of Marketing Introduction PepsiCo is the second largest nation wide food and beverage industry in the world. This company has twenty-two brand names that collectively bring in billions of annually funding from retails. Their main focus is to produce pleasingly food and beverage within the company that are valued to household names throughout the world. The marketing strategy and mix both are connected to target marketing focusing on the company needs and wants in a large group setting
authors informed that, the CEO of Pepsi Company came up with this plan right after two days of Coke Company announced their plan about opening a $14 million bottling plant, it can be understood that the CEO of Pepsi Company came up with this plan simply to compete against Coke Company and promote their brand in China more than the Coke Company. Moving to the facts from analysts, the authors informed that, “Neither company releases sales or profit figures for the country, but analysts say Coke has
restaurants and vending machines around the world. History of Pepsi: Caleb Bradham, a New Bern, North Carolina pharmacist, renamed "Brad's Drink," a carbonated soft drink he had created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, was first used on August 28, 13 years after Coca-Cola. In 1902 Bradham applied for a trademark to the U.S. Patent Office, issued stock and began selling Pepsi syrup. By 1923, Pepsi-Cola Company was declared bankrupt and its assets were sold to
INTRODUCTION Pepsi-Cola Pepsi's beverage business was founded by a pharmacist named Caleb Bradham who created a special beverage, a soft drink, in the back room of his drug store in New Bern, North Carolina (Pepsi Co, 2004). It has become one of today’s leading soft drink with nearly $20 billion in worldwide retail sales (PepsiCo Inc., 2003), and like what coke has, Pepsi also has a variety of products in the world, such as Pepsi-Cola, diet Pepsi, Pepsi max, mountain dew and so forth.
The always tasty and always refreshing soft drinks everyone loves to drink, whether it is Pepsi, Coca-Cola, Red Bull, etc., they are always welcomed. Soft drinks have to be distributed to multiple target markets in different parts of the world. From Pakistan, to Russia, to India, to the U.S., soft drinks are desired. Soft drinks are very popular in all developed areas of the world. From local beverages to international brands, to sport drinks and energy drinks, soft drinks are there to stay. Soft
taste challenge was a marketing scheme developed by Pepsi Cola to convince consumers to switch from Coca-Cola to Pepsi Cola (Schindler, 1992). The blind taste test was sparking consumers to switch from Coca-Cola to Pepsi Cola in the mid-1970 (Schindler, 1992). By late 1970, Pepsi Cola had succeeded Coca-Cola in product sales in grocery stores (Schindler, 1992). The loss of market shares ignited Coca-Cola to reformulate a new smoother, sweeter cola taste to compete with Pepsi Cola (Schindler, 1992)
Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restaurants industry
Coke vs. Pepsi The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw
the drink had won the admiration of people invented Pepsi cola drink in 1898. Bradham has established in 1902 his Pepsi-cola company, Pepsi-cola was advertised as a drink that aids digestion and the brand started to widespread, and increase sales and Caleb give the brand a slogan “Drink Pepsi-cola. It will satisfy you”. In 1945, Pepsi has started to expand around the world and launched new bottle sizes and cans. Then in 1958, they introduced a new international advertising campaign that targeted the