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Among PepsiCo’s strengths are brand recognition and loyalty, as well as product diversification. The company can build on these strengths to confidently introduce into the market that are innovative and health-conscious. PepsiCo will also continue to grow our in commitment in environmentally responsible manufacturing. Challenges facing the company are varied, not insurmountable. PepsiCo has had problems with employee/management relations, and discrimination.
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They believe their success depends on their ability to satisfy their beverage consumption demands and their ability to add value for their customers. Nevertheless, attaining efficiency, quality, innovation, and responsiveness to customers requires a strategic plan. Bibliography “Contemporary Management,” The Manager as a Planner and Strategist. 196-222 McGraw-Hill 1998 “Entarga Business Planning” Strategic Planning for the Business of the Future Webmaster 2000 (10-7-99) www.thecocacolacompany.com “Visit the World of Coca Cola” 2000
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Using financial ratios, an in-depth look into the financial accounting of PepsiCo will determine if the company is as successful as it seems. Research and development can be viewed from different angles, from developing new products or improvements to make processes more efficient. PepsiCo tries to forecast their future threats in the industry from competitors then strategizes on how to be the leader of any trend. Utilization of this type of research and development creates a major strength for the company. One of the strengths that research and development at PepsiCo has is their ability to keep improving their product lines.
Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer's needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation, customer service, warranty, and perhaps even disposal policies. Some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald's, Coca-Cola, Pepsi, and M&M's.
1.What is the mission of the organization? Mission And Methods::::: PepsiCo's mission listed on their website said as follows: "Our mission is to be the world's premier consumer products company focused on convient foods and beverages. We seek to produce finanical rewards to investors, business partners, and communities in which we operate. And in everything we do, we strive for honesty, fairness, and intergrity." Their mission is done through programs with environmental care, activities that aid the society, and a commitment to build shareholder value.