Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.
The history and development of salsa “cannot be separated from the history of migration”, meaning that the music developed and changed as it traveled the globe (Román-Velasquez: 211). Due to its global influences and popularity, salsa represents many cultures: “Initially associated with the Spanish Caribbean populations of Cuba and Puerto Rico, salsa was soon claimed as the voice of the New York City barrio and as representative of the experiences of the Latino community in the United States” (Román-Velasquez: 211). The term salsa describes more than just the music, but also “ a 'manner of making music' which is a flexible blend of many genres and which is continually reblended and given slightly different 'flavours' in different locations” (Román-Velasquez: 211). As salsa globalized, so did salsa dancing, adding another performance factor to the genre. Salsa clubs and fans in
In order for a company to prosper and grow, some look to new products and packages, new uses and/ or new markets. A few of the companies featured used their ingredients as a marketing tool; while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this type of product propaganda many is revealed about the company; while the product itself is tucked behind the hype and flashy words of the companies’ marketing geniuses. The companies featured in this module seem to stick to certain trends such as marketing to one group of the population. Of the marketing schemes that arise include, targeting children and using the “mommy, buy me that” factor, the “on the go” American, the creative individual, and women who want to eat and feel good about themselves doing it. Many of these strategies seem to work however, one might want to reflect on the truth behind this propaganda. Nevertheless, marketers need not fret about if they are stretching the truth or not; all that matters is if the product sells.
It is a commonly known fact that once someone is on Facebook, they are usually hooked for a good amount of time before they have realized how much time they have been on it! The reason for that occurring is due to the interactiveness of these social media platforms and the doors that they open to new information with every like, share, and post. Facebook is a great example because of the never-ending bank of ideas that it provides from other users for other users, and this trend does not stop as every link opened leads to five more links with potential for new encounters and new experiences. This line of thought is echoed by critic of Sunstein, Henry Jenkins in saying, “New ideas and alternative perspectives are more likely to emerge in the digital environment…” (26). Social media is the epicenter of new ideas in our world today because it does not have any filter, and people are allowed to speak their minds as if everyone is listening, because in fact, everyone could listen. In addition, it is important to note that these new encounters are happening more rapidly than ever thought imaginable. The appeal of interactiveness combined with the accessibility of these outlets at the
Gina Valdes was born in Los Angeles, California and grew up on both sides of the U.S.A-Mexico border. Growing up on both sides of the border greatly influenced her life and her writing, since she was able to experience both traditions and customs at first hand. Crossing borders and identity are both reoccurring themes that Gina decides to interpret in her writings. The English and Spanish languages as well as both cultures weave through her life. Valdes received degrees from the English and Spanish departments at the University of California, San Diego. She has also taught both languages at various universities such as at the University of California, San Diego and San Diego State University. Gina Valdes is the author of two bilingual poetry collections Puentes y Fronteras (Bridges and Borders) and Comiendo Lumbre (Eating Fire) both are from the Bilingual Press. English con Salsa is a poem from one of her poetry collections where she uses all the techniques and themes she is best known for.
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
Does Hot and Mild Salsa play a part in raising body temperature? The topic I investigated was if eating hot or mild salsa would affect body temperature. The reasoning for testing the two salsa were to find if the salsa would cause a rise in body temperature after eating the salsa. My main hypothesis was, Spicy foods cause these symptoms because it raises your body temperature, and the backup hypothesis was spicy foods cause these symptoms because of a chemical reaction. My prediction if my main hypothesis is true, if we eat spicy food, then our body temperature will rise, and for the null hypothesis prediction, if we eat spicy food, then our body temperature will not rise. During the experiment, I found that the main hypothesis was incorrect,
Around the world there are different dances that represent different styles and cultures. The well known dance called the Salsa, was originated in the 1970s in the Caribbean but the name was originated from New York. In the following paragraphs I will discuss the dance itself, where it is originated from, the movements of the dance, the rhythm of the dance, the venue at which it is performed and the different styles of the Salsa.
Imagine a time when you were reading a magazine and stumbled upon an advertisement that influenced you to go out and purchase that particular product. This proves as the typical goal of marketing companies since persuasion of consumers inevitably leads to a higher profit. Likewise, advertising agencies use various different approaches in marketing their products. This approach can be exemplified by drawing comparisons from two different advertisements, Schick and Wrangler. Schick’s advertisement contains qualities that are effective and promote their product in a manner that persuades consumers, where the Wrangler ad lacks many of these qualities.
Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points to capture an audience’s attention. Companies are willing to spend millions on advertisements to promote their products and services. In April of 2007, Hidden Valley Food Products Company launched a new ad campaign aimed at parents to purchase the product to get their children to eat more vegetables. “Hidden Valley, which leads the entire salad dressing industry, estimates that the integrated campaign will boast a $40 million price tag” (“New Hidden Valley Ad”). A rhetorical analysis of the influence of the Hidden Valley “Eat your vegetables campaign” will demonstrate the effective use of visual concepts to reach their target audience and thus increase market share.
Food and drink, cars, alcohol, cigarettes — “the average American is exposed to some 500 ads daily” (Fowles 540). How do advertisers influence people to purchase products? According to Jib Fowles in “Advertising’s Fifteen Basic Appeals”, people are attracted to what they see, “many ads seem to be saying, ‘If you this need, then this product will help satisfy it’” (541). People convincingly buy products because they believe what the ad is illustrating. Laurence Behrens and Leonard J. Rosen’s portfolio consists of ads that demonstrate various motives (556-594). Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation.
Hershey’s and Quaker are two well established brands in the snack food world. The weight of their names carry a specific ethos; a persona that will influence the consumer to buy their product, as it is a name that the customer trusts. Two advertisements are analyzed, both found in a February 2007 edition of People magazine: Hershey’s Extra Dark Chocolate and Quaker True Delight print advertisements. The main connection between these two prints is rather apparent: they are both snack foods, and they contain dark chocolate. However, both prints, as they are introducing a new product line, paint a new image of their merchandise: this snack food is healthy, ergo this creation should be chosen over all other products. Hershey’s Extra Dark Chocolate utilizes a cause-and-effect strategy by outlining that consuming their dark chocolate will improve cardiovascular health, backed by the logic and ethos of a study performed by a well-known university. Quaker’s True Delights, however, emphasizes the fact that their product tastes fantastic and is low in calories, in addition to using their ethos of their brand. Ultimately, both products utilize their established persona to draw
It seems like everyone has a Facebook these days and are not afraid to use it. Social media has taken the world by storm. It comes in many different shapes and sizes, from Instagram, Snapchat, Twitter, Facebook, and more. It seems like people are constantly opening up their browsers or smart phones to update a status or photo, even if it is just a picture of the meal they are eating. Statistics show that 73% of adults use some sort of social networking site (Fleck & Johnson-Migalski, 2015). That means approximately 3 out of 4 people use some sort of platform for social media. Social media can affect how a person forms their identity, how information and ideas are communicated, and how people form relationships both in the cyber world and in the real world.