Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points to capture an audience’s attention. Companies are willing to spend millions on advertisements to promote their products and services. In April of 2007, Hidden Valley Food Products Company launched a new ad campaign aimed at parents to purchase the product to get their children to eat more vegetables. “Hidden Valley, which leads the entire salad dressing industry, estimates that the integrated campaign will boast a $40 million price tag” (“New Hidden Valley Ad”). A rhetorical analysis of the influence of the Hidden Valley “Eat your vegetables campaign” will demonstrate the effective use of visual concepts to reach their target audience and thus increase market share.
The Hidden Valley Food Products Company is headquartered in Oakland, California and is a worldwide industry leader in the production of Salad Dressings. The multinational company employed the assistance of one of the largest and most powerful advertising companies, DDB, to depart from their traditional advertising campaigns and creat...
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... ranch dressing not only as a topping for salad dressings but as a multi-purpose product for the food & dining industry. In 2011, four years after the launch of the campaign, it would be unusual to find raw vegetables served without a side of ranch dressing in most restaurants, family homes, or catered food services.
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Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide
Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.
A common theme in entertainment today is the question “Just because I can, should I do it?” Usually this is applied to moral issues or controversial scientific breakthroughs. Yet, very little of the American public even bother to ask this about food science and production. As long as the food tastes good and is convenient, most people don’t really care. Melanie Warner, overall, was just like most Americans. In her book she documents how a former business journalist became infatuated with the longevity of cheese, guacamole, and other normal American cuisine. It’s a dark hole. Most readers will be horrified and confused with such production methods. While Warner’s book isn’t a scientific study, her neutral style and intriguing investigation
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"Why did she sing when she can’t even pronounce the words right? Haha that F.O.B. is so stupid!" These were the haunting words that I overheard my classmate utter to her friend as I was walking off the stage from my solo singing performance, cold sweat trickling down my face and warm tears welling up as my vision got blurry. These words remained etched in my memory as I was constantly reminded of the fact that I needed to improve my American accent to conform and assimilate into the American society.
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Immigration has always been a large conflict people have faced all across the world. There are plenty of reasons why people migrate to a country, whether it may be the United States or any other particular one. Many people often come in an attempt to escape poverty, crime, or to simply have a better opportunity to better their lifestyle. Although there are people who migrate and commit severe crimes, there are others who sacrifice themselves in order to live a better life. In addition to that, I believe the government should approve new immigration laws in favor of immigrants who come to better their life and achieve their dreams.
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