Rhetorical Analysis On Moms Demand Action

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PSA Analysis Paragraph- Donald Chan 8F

Advocates for gun sense and gun control, Non-governmental organization(NGO) Moms Demand Action’s public service announcement(PSA) presents the idea that we should control the usage of guns and be sensible with the usage of guns. Specifically, this PSA specifically focuses on the exposure of gun violence to young children in America, and want to prevent this matter. Moms Demand Action persuades a wide-ranging demographic through the use of meticulous rhetorical devices such as characterization, mood, setting, shock value, juxtaposition, and ethos. Within this PSA, Moms Demand Action has effectively used characterization. The focal point of this PSA is two children sitting down in a library, presumably …show more content…

The combination of both the characterization of the children and setting strengthens the innocence of the children, therefore, making the audience feel shocked and upset. Accompanying the characterization, Moms Demand Action also used juxtaposition within this PSA. The PSA contrasted a book and a gun, one African-American girl is holding the “Little Red Riding Hood” book while an American girl is holding a rifle. This text persuades with ethos, questioning the audience’s morals, and bringing up the thought of how it’s legal for a child to bear arms, but the book “Little Red Riding Hood” is banned just because of a direct reference to alcohol. This brings out a reality, where it doesn’t seem to be ethical, a reality where a child could legally bear arms due to the absurd laws of gun control and violence in the US, a shocking reality which Moms Demand Action wants the audience to change. Although one might claim that a young girl won’t carry a rifle a school and the PSA is too overly exaggerated, however, in this case, the young girl carrying a rifle seems to fit into the context as with the current gun control issue, this could be possible. The girl carrying the rifle strongly persuades the audience with ethos, as it somewhat hints that the audience

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