A rhetorical analysis of the Utah Public Safety Department’s motorcycle safety advertisement. The U.P.S.D. is trying to reach out to the motorcycle riders in the state of Utah and get these riders to understand that they should wear more protective gear than what is normally worn. Simple yet powerful is this advertisement focusing on the issue of motorcycle riders not wearing protective gear while riding on the public roads and while riding in general. So when a rider gets into an accident and has their unprotected body flying across the pavement they get permanent scars and wounds called road rash. The public announcement advertisement, from the Utah public safety department, visually attracts any motorcycle riders eyes by using common motorcycle …show more content…
The first material a viewer will see is the individual strings of the large patches. These patches are all over the advertisement. Other patches on the advertisement are the yellow Utah shaped street sign with the sports bike inside to symbolize the motorcyclist who ride in Utah. Another major material used is the black leather jacket background. Every motorcyclist knows that a leather jacket is a clear sign of a motorcyclist who is either a casual cruiser rider or a one percenter. One percenters are the notoriously bad stereotypical Harley Davidson riders who sell drugs, guns, and murder. Textures such as the scaleness of the leather provide a feel to the advertisement. Another texture used is the rough, uneven string that is the major component of the words and designs of the …show more content…
Designs such as the chopper and touring motorcycles are iconic to the motorcycle culture. To a person who doesn’t understand motorcycle culture and designs an Indian motorcycle and a Harley Davidson motorcycle are the same thing, but Indian is the original motorcycle while Harley is the innovator. Designs in the advertisement are the orange wings, the Utah shaped yellow patch, the sports bike inside the Utah shaped patch, and the banner of the orange test. The wings of the orange patch could represent something more patriotic like the wings of an eagle or the wings could represent a angels wings watching over the riders. The Utah shaped patch represents the state in which this campaign is. Designs such as having the motorcyclist in the Utah shaped patch represents the audience of the
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
Propaganda is usually associated with brainwashing and manipulation, however it is justifiable when it is used to promote safety and health. For example, in public service announcements to warn the citizens of hazards and to promote safety to protect the people from the dreadful habits of the modern world. The main purpose of PSA’s are to make people aware and to make them act to reach a goal.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
Millions of people all over the United States choose motorcycles over automobiles for the thrill, speed, and high performance capabilities. On the other hand, motorcycles are not at all the safest way of transportation. Motorcycles do not provide the passenger with the outer protection that cars provide, therefore, when one crashes, the results are usually much more serious. Injuries to the head are responsible for 76% of fatalities when dealing with motorcycle crashes many of which could have been prevented had the rider been wearing a helmet. For this reason, many states have adopted the motorcycle helmet law. The law states that every passengers must wear a helmet at all times when riding on a motorcycle. This law has created a great deal of controversy. One side supports the law, believing that it protects motorcyclists from danger and saves the economy a great deal of money. The other side argues that the law is unconstitutional and it violates our right to freedom. However, statistics show overwhelming support in favor of the motorcycle helmet law. Although wearing helmets cannot prevent motorcycle crashes, they can greatly reduce the number of deaths caused by head injury as well as lowering taxes, insurance rates, and health care costs. Therefore, the helmet law should be put into effect in every state across the United States.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Visual images are very essential in employing the art of persuasion or when trying to an argument that could otherwise not be achieved through text alone. They can communicate sophisticated ideas that are hard to express in words. Images have the ability to appear candid while blending with modesty to look lifelike and natural. Through a combination of this ability and text, Samsung manages to inspire pathos among its audience. Samsung is a world-leading technology and electronics company headquartered in Seoul, Korea. Samsung is focused in manufacturing all types’ cutting-edge devices with a particular emphasis on smartphones. It is arguably, the leading smartphone manufacturer in the contemporary society. Cheil, a Chinese advertising company based in Beijing China prepared the Samsung Galaxy Xcover Snowfield advert and published it in October 2011. The advertisement is a creative play of the idea that the Samsung Xcover device is so high-tech, that it will be the ultimate guide to the user even in destinations that they have never visited. In their words, ‘Just like you have been there.’
The art of advertisement is dependent on its ability to persuade an audience to buy a product. In order to effectively sell its product, it must appeal to logos, pathos, and ethos or possibly resort to logical fallacies. The majority of movie posters, there’s an appeal to novelty, and by using the advertisement technique of claims, for example when your favorite orange juice is “number one,” this can be clearly seen at the bottom of the poster stating “London’s Latest, Leading Touch and Sense Organ.” Drawing attention to the fact that it is a feelie, and using a claim of being the latest to attract the Fordian consumers. Other common movie posters have large, stylized graphics depicting the main focus of its movies with very artistic, and attentive colors. In Alpaca My Bags, using the pop art style synergises well, and is no exception with the depiction of a llama, a briefcase, and a woman’s body figure. Finally the last technique used were niche targeting, where a company would advertise as effectively as it can to a demographic. Here the demographic being the Fordians, a rhyming scheme was used, the promise of being the latest and greatest technology, allowing them to fulfill their curiosity of
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements. Clark (2016) suggests that rhetoric isn’t limited to oral communication, but currently has a permanent foothold in written works: magazine or newspaper excerpts, novels, and scientific reports.
The mass media advertising implemented by Harley-Davidson is intended to reach as many members of the general public as possible. Generally, this type of advertisement is used because of its depth in effectively reaching people. These ads are intended to target both potential repeat customers as well as first time buyers. Locally, C&S Harley-Davidson uses direct mailings to specifically target previous owners of their motorcycles as well as owners of competing brands.