Rhetorical Analysis Of The PETA Campaign

The PETA Advertisement uses each of the three rhetorical appeals to get the audience’s attention. PETA is a nonprofit corporation with nearly 400 employees, it claims that it has 6.5 million members and supporters, in addition to claiming that it is the largest animal rights group in the world. What made me choice this advertisement is it’s showing you that elephants should be free. The PETA slogan is "Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way." This group has been the focus of controversy, both inside and outside the animal rights movement. What make this ad important is that it focuses on issues dealing with elephant abuse.
In the ad it shows Olivia Munn nude with elephants in the background. There is no harm in the ad, but what the ad says is a different story. At the top of the ad it says “As nature intended, let elephants be free” and “Boycott The Circus,” This ad uses logos by arguing that people should boycott circuses to help stop cruelty under the big top and spread the word about this important issue to everyone they know. It also wants the audience to believe that Elephants used by Ringling Bros. and Barnum & Bailey Circus are beaten, hit, poked, prodded, and jabbed with sharp hooks, sometimes until bloody when they are not performing.

The leader of PETA is Ingrid Newkirk. After Ingrid took in some abandoned kittens from an animal shelter, she began to see the bad conditions there and so she chose a career in animal protection. This advertisement does appeal to the audience's emotions from the text at the top of the picture which says “As nature intended, let elephants be free.” Another way is the naked woman who is Olivia Munn and she went from hosting G4’s Attack of the Show! to appearing in summer blockbusters Date Night and Iron Man 2, Olivia Munn is entertaining audiences all over the