Propaganda and euphemisms are used by the pigs. First, Squealer persuades the animals on the farm that the pigs are keeping the apples and milk for their health even though the pigs enjoy these items. In Animal Farm, squealer says the following: “Many of us actually dislike milk and apples. I dislike them myself. Our sole object in taking these things is to preserve our health.
Like Stalin, the pigs build up and gain their power by manipulating the animals with propaganda techniques. The... ... middle of paper ... ...ls around to do more work while they lie on their backs and drink because the animals are too stupid to realize that they are being treated unfairly. Because the pigs have advantages when it comes to being smart, they take advantage of the fact that the animals have no idea whats actually going on. Though the pigs rarely do anything, they get more portions of food. Towards the end of the book, the animals see that while they are working very hard for the farm, the pigs are inside drinking and talking with humans.
He uses his persuasive speaking skills to talk the other animals into understanding why the pigs were doing this. Squealer explains to the other animals that the pigs are taking the milk and apples merely for their own health and nothing else. He uses this excuse of the pigs taking the apples and milk for their health to persuade the animals into thinking that they should give them the windfall apples and milk without questions. Squealer then says to the animals “Comrades! You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?” (Orwell 42).
(pg.52) Squealer is trying to convince the animals that the milk and apples are essential to the overall stableness of the farm. However, in reality, it is obvious that the pigs only want the milk and apples to themselves for their own benefit. Squealer corners the other animals into a situation where they cannot challenge the idea by proclaiming that farmer Jones would come back to the farm. This frightens the other animals and makes them vulnerab... ... middle of paper ... ...nd excellent speaker and motivator to trick the other animals into getting what he wants. Since Napoleon lacks the strong, conjuring voice that Squealer displays, Squealer eventually ends up giving all of the speeches at the Animal Farm meetings.
Squealer, one of the pigs on the farm uses logos and ethos to grabs his fellow animals attention. His skills helps the pigs live a royal life, while the other animals live a horrible life. While Squealer mostly utilizes ethical and logical appeals, there is always an underlying emotional appeal that gets the animals to listen to squealer. Squealers touches on logical appeal to tell the farm animals why the apples and milk were gone when other animals realised that Napoleon is stealing things from the farm. He says that the pigs are just trying to help the animals, not to harm them.
The pigs were eventually living in the house. The animals did not understand, but Squealer gave a very compelling speech. Squealer said “the pig’s, who were the brains of the farm, should have a quiet place to work in.”(66). By saying the pigs were the brains of the farm, Squealer was trying to show the animals that without the pigs they would not be so successful. By bringing up the intelligence of the pigs versus the other animals, the animals could not say no or protest because they know they are not as smart as the pigs.
The Pigs' Intellectual Exploitation in Animal Farm An author often writes a novel as a warning to mankind. In Animal Farm, George Orwell creates a world of animals that allegorically represent man. The intelligent pigs take advantage of the uneducated lower animals and take control of the farm. By showing the steady increase of the pigs' intellectual exploitation of the lower animals, Orwell warns the reader of the importance of an education. Immediately after the revolution, the pigs began their intellectual exploitation of the lower farm animals by telling them that the cows' milk would be mixed with apples for the benefit of the pigs' health. "
Squealer uses rhetorical devices in order to effectively persuade the other animals on the farm. To ensure that the other animals are not under the impression that the pigs are abusing their power, Squealer persuades them that the milk and apples they are taking are necessary for them to run the farm: “We pigs are brainworkers. The whole management and organisation of this farm depends on us. It is for your sake that we drink milk and eat those apples. Do you know what would happen if we failed in our duty?
Here, he is assuming to tell the animals what they think and they believe him as they consider themselves to be equal. By telling them what they think, he is asserting himself over them and not acting as an equal. This is further emphasised when he tells them that pigs are the, "Brainworkers" and the milk and apples are a necessary part of their diet. Without them they would not be able to do their jobs and Mr Jones would come back. This is very clever and manipulative as animals are all very scared of Mr Jones and would not like to see him back under any circumstance.
However, when Napoleon hears Snowball’s plans for power on the farm, he decides to have his now grown puppies chase Snowball off the farm. After Sno... ... middle of paper ... ...s off the farm, used euphemisms to make what the pigs where doing seem like it wasn’t such a bad thing. Even when he was caught In the act of changing the farm rules, he got away for it because of his superior way of persuasion. Just like the pigs in animal farm using persuasion, and manipulation, people also use these tricks to manipulate others in real life. Using “double speak” techniques can get you ahead, but at the cost of others (Lutz 27).