In Animal Farm, the pigs use propaganda and euphemisms to achieve and self promote their desires. One way propaganda is used is when squealer gives a speech about how the apples and milk are a necessity to the pigs’ diet. Secondly, the pigs decide to let Moses the raven live on the farm so the animals will accept their current life. The pigs use the euphemism readjustment of rations to seem like they are not taking much food from the animals and special education to refer as puppy training. Propaganda and euphemisms are used by the pigs.
Squealer made a very good job of manipulating every situation to hide what was really going on. Some of the animals were so stupid, for example the sheep started to sing "four legs good, two legs better!" This shows that Squealer did a very good job of portraying the pigs as a completely necessary part of the organisation and that everything they do is to make things better, but this is just for them.
You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?” (Orwell 42). He then goes on to say “Milk and apples contain substances absolutely necessary to the wellbeing of a pig. We pigs are brain workers, the organization of the farm totally depends on us” (Orwell 42). Saying the pigs are taking the apples and milk in the good of the other animals is one good example of his manipulative ways because, he then says that Jones will come back if they don’t let the pigs have the apples and the milk. Immediately after Squealer says that Jones will come back, it makes all the animals want to give the extras to the pigs.
This famous piece of literature, Animal Farm, was written by George Orwell himself around 1917 to 1945 after WWII because peasant farmers wanted to have a better life in general. In the book, Napoleon shortly becomes the leader after the rebellion. Just as Stalin had done, Napoleon used military force onto the animals and intimidates them. Snowball represents Trotsky because he is a forward-thinking politician that wants to improve and help out with the windmill, but is chased out by vicious dogs Napoleon sends before he can do so. Like Stalin, the pigs build up and gain their power by manipulating the animals with propaganda techniques.
It is for your sake that we drink that milk and eat those apples” (Orwell 31). This quote is an example of ethos, because it shows that the pigs are looking out for the other animals. This shows that the pigs have credible reason to have the milk and apples. It is not really true that the pigs need all of the milk to themselves, so Squealer is using his speaking skills to his advantage, so that he and all of the other pigs are able to enjoy all of the milk. This is not fair to the rest of the animals, but the animals trust the pigs to know how to run things on the farm, so they accept this as a viable reason for their greediness.
(pg.52) Squealer is trying to convince the animals that the milk and apples are essential to the overall stableness of the farm. However, in reality, it is obvious that the pigs only want the milk and apples to themselves for their own benefit. Squealer corners the other animals into a situation where they cannot challenge the idea by proclaiming that farmer Jones would come back to the farm. This frightens the other animals and makes them vulnerab... ... middle of paper ... ...nd excellent speaker and motivator to trick the other animals into getting what he wants. Since Napoleon lacks the strong, conjuring voice that Squealer displays, Squealer eventually ends up giving all of the speeches at the Animal Farm meetings.
Squealer, one of the pigs on the farm uses logos and ethos to grabs his fellow animals attention. His skills helps the pigs live a royal life, while the other animals live a horrible life. While Squealer mostly utilizes ethical and logical appeals, there is always an underlying emotional appeal that gets the animals to listen to squealer. Squealers touches on logical appeal to tell the farm animals why the apples and milk were gone when other animals realised that Napoleon is stealing things from the farm. He says that the pigs are just trying to help the animals, not to harm them.
However, when Napoleon hears Snowball’s plans for power on the farm, he decides to have his now grown puppies chase Snowball off the farm. After Sno... ... middle of paper ... ...s off the farm, used euphemisms to make what the pigs where doing seem like it wasn’t such a bad thing. Even when he was caught In the act of changing the farm rules, he got away for it because of his superior way of persuasion. Just like the pigs in animal farm using persuasion, and manipulation, people also use these tricks to manipulate others in real life. Using “double speak” techniques can get you ahead, but at the cost of others (Lutz 27).
The animals soon believe that what they have done is great and so join in with the celebrations. Another use of Squealer by Napoleon is to increase the belief that Snowball is a menace so they think of Napoleon as a better leader and Snowball as a traitor. Napoleon is always maintaining his power throughout the novel and also uses Squealer to do this by giving credit to Napoleon for everything and reminding the animals that he is a great leader even if what he is doing is wrong. This way the pigs are able to benefit greatly from communism which is what they wanted from the rebellion. They show no interest in improving the farm itself but only in the strength of their power over it.
Immediately after the revolution, the pigs began their intellectual exploitation of the lower farm animals by telling them that the cows' milk would be mixed with apples for the benefit of the pigs' health. " ' It is for your sake that we drink that milk and eat those apples. Do you know what would happen if we pigs failed in our duty? Jones would come back'" (42). This statement dumbfounded the animals.