Rhetorical Analysis Essay

I. INTRODUCTION

When companies want to encourage customers to trust or buy their products, they prefer to use distinct types of rhetoric to try and convey their messages. One of the many types of rhetorical appeals is called ethos which uses the character to state the ideology or principles that describe a community, country, or ideology. An ad for Olay face product uses this exact appeal. In this said ad, the actress Kajol Mukherjee is the primary focus; she covers around 1/3rd of the page, and the picture is mostly of her face. Her face is right side turn and very charming. Opposite of her face side is the Olay logo in big letters. Below her chin, towards the right, there is a small balance presenting a picture of the said Olay total effects product with seven different other Olay products. Directly in front of her side face is a quote from Kajol with certain words saying, “Get the benefit of 7 products in 1 bottle?”

II.

CONTEXT AND DESCRIPTION OF ADVERTISEMENT

• The advertisement published in 2013 when Kajol Mukherjee became the new face of Olay’s brand.
• The ad printed in Olay’s brochure, and the target audience was women who were aged 30 to 55 facing age wrinkles.
• The Olay Company was born in 1952 and is still running successfully to this day. In 2013, after years of widespread research and growth, Olay launched its most comprehensive and revolutionary offer yet, which apparently was customized solutions all based on your particular face structure. “If you know the face you have, Olay will give you the face you want.

III. ANALYSIS OF RHETORICAL APPEALS

• With the high big number 7 image represents seven different Olay products features. Turn wrinkle face into glowing smooth. Face so healthy it shines. This logical appeal would be an example of reasoning.
• Olay total effects message itself represents a better choice to customers. This distinct appeal shows character