The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
The Aveeno Absolutely Ageless ad features and attractive famous woman who has blonde hair and blue eyes. She has her nails done and has a very big ring on her finger. She has on what looks like a very soft white sweater. The
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This implies that their product will help improve the consumer 's skin.
Analysis of the Aveeno Absolutely Ageless ad reveals that there are consumers
Who are unhappy with their skin and its firmness, and are looking for new products to correct this issue. Women of all ages are trying this product in order to look younger longer by moisturizing. An author from Weheartthis.com states in the article “Blackberry Bliss: The Aveeno Absolutely Ageless Collection,” that her skin gets very parched and flakey during the summer and was in need of something new. She tried this product and became an instant believer of its effects. The author describes how the product works while she sleeps. Her results were immediate with plumper, smoother skin and less dryness. Allure.com also reviewed this product, and Elizabeth Siegel, the Deputy Beauty Director, believes in this product. The product is cooling to the touch and smells sweet like berries. She states that it not only made her skin feel firmer temporarily, it also kept her skin firm over time. There was also a study on blackberry extract prompting the skin to build new elastin. There are products available to make a woman’s skin feel firmer and look younger, and are proven to
Marketing is part of everyday life; whether you are the one buying or the one selling. “The basic idea of this somewhat complicated definition is that marketing is all about delivering value to everyone who is affected by a transaction”(Solomon, Marshall, & Stuart, 2012, p. 8). The market for Aveeno's products is all natural and pure products.In my opinion, the Natural product line has become a success over the last few years. The company’s spokeswoman is Jennifer Aniston who has a flawless natural glow about herself. I have been a huge admirer of Aveeno products because I have very sensitive skin, so when I see “Active Naturals” on all their products it gives me the interest and desire to buy their products. Aveeno’s website
The ad campaign is funny to the point that the commercial is pretty much making fun of itself. The sex appeal is apparent as the bare-chested man sells the product of a man, man. The product name and logo are repeated and shown throughout the entire ad, making repetition a strong selling point. This advertisement is effective because it appeals to a wide audience using humor, sexual appeal, and repetition to sell the product. Women like attractive men, but they also like men who are adventurous, handy, charismatic, and intriguing.
In closing, the advertisement uses logos, ethos, and pathos to persuade the onlookers to purchase the Proactvi product Skin Smoothing Exfoliator, Complexion Perfecting Hydrator, and Pore Targeting Treatment. Logos is used to show the reason why the consumers should trust and believe in Proactiv products. Ethos persuades the consumers to purchase Proactiv product by using a popular and also well-known singer named Katy Perry and many more to advertise their product. Pathos shows how the product is assuring Katy Perry by her skin in the ad. The ad shows how assuring truthful sincere and honest Proactvi product really is.
This Ad has a great emotional appeal. First, the music played in the background is slow and electrifying with a flirtatious woman’s voice which sets the mood deepens the Second, the models are in their underwear looking beautiful, confident and elegant. It presents flawless models this applies to pathos because it makes the idea of, “If I want to look confident I need to get this product to look like these models”. To achieve this emotional need men and women buy the product to create some self confidence in women about themselves. Women want to feel like the models in the ad so this goes back to pathos because it creates an emotional idea that they will not be attractive to men if they are not as flawless as the women featured in the commercial. Models present an ideal appearance when women look at the commercial they imagine themselves as the model’s placing their face on the models body to fetishize their dream of looking like them. New luxury cars can be seen aside the models which is relating to making the viewers notice the body of the model as an object of equal perfection of that of an
This advertisement illustrates ageism by saying a “younger, hotter airline” is better. So in order for something to be better than something else it has to be “younger and hotter?” This advertisement might make older people feel bad about being the age they are, and it might lower their self-image. Self-image, especially for women, is really focused on. Some advertisements like http://www.realbodystory.com/img_client/ageist_ex1.jpg and http://www.ltcconline.net/lukas/gender/ageism/pics/ageism2.jpg show that wrinkles are not okay and it also not okay to look like one’s mother. Again, ageism is portrayed here by showing that wrinkles should be eliminated and that someone has to keep up with how they look in order to not look like their mother.
Through her beauty and our understanding of advertising’s past, the advertisement does an excellent job of appealing to women’s inner conscious thoughts in order to sell the product. Jose Cuervo can provide them with the social security they need to live their lives. It will keep them forever young and beautiful, just like the woman in the ad seems to be. One last point that drives home my critique of the advertisement is the idea that, “The first duty of woman is to attract” (Ewen, 2001, p. 182). Although Ewen’s
L’oreal is a company that has proved to be very successful in their marketing. They know who their customers are, what they like to see, and how to convince them to buy their product. Their ad for their new Sublime Bronze Summer Express Instant Tan Lotion uses three main strategies: Glittering Generalities, Card-Stacking,
At first glance the ad may not look like much but a sweet old lady celebrating her birthday; however, when you take a closer look the audience can see that the lady is holding a cigarette. Just below that cigarette is a candle, that is in the shape of the number forty- two, stuck in a bright pink cake that reads happy birthday. The audience is left to insinuate the elderly lady is actually forty-two-years old! Everyone knows that a woman of this age goes through aging but not to this extent. The ad cleverly shows that smoking can add on years to someone’s life; this is clearly depicted in the forty-two-year old woman’s exaggerated bodily features: her thin white hair, her extremely wrinkled skin, and the various shades of age spots on her hands and face. The Nicotinell organization acknowledges the fact that women are somewhat dependent on their looks to feel beautiful; if a woman doesn’t feel that she is looking in tip top shape she doesn’t feel that she is attractive to others. Every woman wants to feel beautiful with the perfect healthy looking skin along with the all-natural
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The campaign has certainly yielded the results it set out to accomplish. However, the long term effects of this marketing strategy remain to be seen. Will younger women or women who believe in the supermodel definition of beauty be attracted to the brand? Society’s definition may not change even though women feel more confident. Beauty is subjective and cannot be applied to an entire group. Women might feel more confident but that may not make them any more beautiful in the eyes of society which might cause the whole message to
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
This advertisement clearly reflects the importance of the physical appearance of women. NIVEA is creating a belief that women need to take care of their skin to attract attention. It also tells the audience that using this product can achieve their ideal look. Without this product, their skin will remain dull and loose.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.