Juxtaposition Of Shopping Addiction

Addiction is medically recognized as a mental illness; wanting to involve ones self in something that is physically or psychologically infatuating can create the illusion that engaging in this activity is needed or necessary.

While most physical addictions, such as drug addiction, are apparent to outsiders, behavioral addictions, such as shopping addiction, often go undiagnosed. Although there is no mind-altering substance that is being ingested, the symptoms remain constant, like the inability to cease (discontinue) activity regardless of the negative consequences. Although equally severe, the assumed simplicity of a shopping addiction is often overlooked. The juxtaposition of shopping and cocaine reveal the although one is illegal and the other socially acceptable, both can have equally devastating effects on a person’s life. The metaphor that shopping can provide the same fix.

The advertisement depicts two attractive females snorting a seemingly expensive article of clothing. One girl is indulged in the act, while the other’s disoriented and vulnerable gaze addresses the audience. The body language portrays desperate

The study of color psychology suggests the color black expels a powerful aura. This making those who wear it appear intimidating, unfriendly and unapproachable because of the power it exudes. This sense of exclusivity appeals to the image those of higher class intend to present themselves. The seductive appeal also suggest submission to another, in this case, the drug. The color white is used selectively in this image; the careful use illuminates the brand name, in bold letters, and the article of clothing. The color psychology of white portrays protection and encouragement help to anesthetize emotional upsets. White intentionally resembles numerous drugs that are inhaled through the nasal cavity. Some of these drugs include cocaine, Kétamine, Methamphetamine, and many