Revlon Persuasive Techniques

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Recommended: Effects on advertising to youth

“Our bubble baths are a real splash too!” says one of the world’s most known characters among children and adults alike. Mario, from the Super Mario Bros. franchise; interacts with two children during their bath time, showing them that baths can bring enjoyment. On the Vintage Ad Browser website is where the vibrant and imaginative ad for Mario and the Princess Bubble Baths and Shampoos by Revlon and Nintendo can be found. The ad is successful in persuading its target audience through design, social ideologies, and rhetorical appeal. Uniquely, with bright, vibrant blues, pinks, yellows, and reds, the ad is very eye catching. Along with the lively colors, the ad features two of the most well known characters of the 1980s, 1990s, and even today, …show more content…

The product and ad are both sponsored by Nintendo and Revlon (Revlon and Nintendo). Nintendo has been around since the 1880s (Revlon and Nintendo). Yes, the 1880s! The company started as a card maker, then toy maker, then started making electronics in the 1970s (History). Nintendo is still making electronics and still extremely popular among all ages. Revlon has been around since the 1930s (Legacy). Revlon is very widely used making personal care products, cosmetics, skin care, and fragrances (Legacy). It is a very trusted company for many women. So Nintendo appeals to children and most male parents, while Revlon appeals to many female parents. Making it a great marketing company and campaign.
All that considered, because of the design, social ideologies, and rhetorical appeal, the ad is successful in persuading its target audience. The Revlon and Nintendo Mario and the Princess Bubble Baths and Shampoos, from the Vintage Ad Browser website, makes bath time more delightful for everyone, especially with the big name endorsements from Revlon and Nintendo. While the product may make bath time more enjoyable for children, the same response is unlikely while bathing a

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