However, most of their target customers are teenagers and young adults, those ads may be inappropriate for them, also, some ads may also contain discrimination on females and indelicate social behavior like gang rape and child pornography. In this part, I will focus
The digital program can alter and change the way images look, and therefore one’s perception of what is ‘healthy’, ‘beautiful’ and ‘normal’ is being changed. Photoshop is a popular program used by companies to trick the reader. Adolescents are often unaware that Photoshop is used, and yet they are affected the most. As advertisements are aimed towards maximizing consumerism, its favorable for them to reflect unnatural beauty and materialism, as that is what the majority of consumers want to see. Companies attract buyers by embellishing their advertisements with a distorted version of beauty.
Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you. Axe advertisements works and appeals to its target audience through rhetorical strategies from pathos, logos, to ethos. Pathos is used in the ad to target the audience through its emotions which is evident to the viewer.
With its obsession with perfection, outreach towards young teenagers and subliminal messages, the media is one of the most harmful sources on the woman’s body image. To begin, the media has an obsession with perfection. In the celebrity world eve... ... middle of paper ... ...iminal messages. Companies make them so available, and in large quantities, so that it makes them look desirable. If someone sees a product for improvement on neck wrinkles, they would think it is ridiculous and unnecessary.
In the article,” Negative influences of Celebrities on Teens,” Alyssa Gauna claims that celebrities demonstrate negative influence on teens, which can be validated through the way teenagers’ perception of themselves and reality is ultimately configured. Teenagers today have a difficult time finding their genuine identity due to them imitating their idols. Celebrities are seen everywhere from magazines to television; therefore they are viewed as role models for most teenagers. When teenagers visit the mall or even watch a movie, they can see their favorite celebrity wearing a certain hairstyle or attire and ultimately view that as the best, making them want to purchase the item to look like celebrities such as Kim Kardashian or Beyonce. There is nothing wrong with wanting to purchase items that celebrities promote but it becomes a reoccurring problem, when teenagers start to believe that if they do not obtain these material possessions, they are not pretty or not with the in crowd.
“Dying” to be Beautiful Beautiful or else --a message often presented in society, is often detrimental to the American public. The desire to be beautiful has received more attention by blinding the public with images of the “beautiful people.” The extent of the message the media portrays to our society is more harmful than beneficial to the average person. The images depict the common person as unattractive which causes many to alter their figure to attain the media’s vision of beauty. Unfortunately, these unrealistic pictures mostly affect self-conscious adolescents who are surrounded by images of what the media considers beautiful. Each day, adolescents are exposed to magazines with models who appear extremely emaciated along with men and women who have a perfect, muscular physique.
(Anderberg) In the disturbing marketing business known as the "weight loss industry" women are fed detrimental body standards that only a very select few can ever achieve. The main way of doing thing is through the use of photoshopping models. The already thin models are shrunk down to an improbable size and plastered all over onto different media outlets. This also applies for men as well.
Media makes minors believe that in order to fit into society, they must become "thinner" or "prettier". Magazines, articles, and television all coercion teens to be concerned about their body image, but it is not even real. The actors and actresses are photoshopped and modified into an image that is impossible to become. Also, almost 80% of women say that they feel insecure with their own self image due to the images of celebrities and models on television (“Media Influence”). Media has not only had its effect on women, but on men as well.
Ultimately, media has a strong influence on what viewers perceive as sexy or beautiful. If upcoming generations keep sexually maturing at a quicker rate, possibly due to media, then advertisements and trends will follow in suit. Although women are supposedly the most beautiful creatures on Earth, women cannot resist some good man candy. Recently, Gillette razors have released a commercial with supermodel women stating their views on body hair. These women are an extreme misinterpretation of the average woman.
Patently, the main culprit of this phenomenon is the omnipresent weight loss advertisements. The slimming companies use advertising as a tool to inculcate the concept that being thin is equal to beauty into people’ minds. The repetitive weight loss advertisements seem to be successful in conveying the wrong message to every citizen. Some girls who are of tender age may easily be susceptible to the advertisements and participate in the weight loss treatment without a second thought. The weight loss advertising has definitely caused adverse effects on the youngsters and women.