Reflection About An Entrepreneur

analytical Essay

1110 words

We learned a lot of things in this course, but I think the most important lesson I learned is that it’s not easy to be an entrepreneur. I was surprised to hear in the first class that 80% of startups fail, but after reading The Art of Start and E-myth Revisited I understood why this happens more often than one might expects. Some people start their own businesses for the wrong reason and some start with wrong mindset. I’ve always thought that if someone has a brilliant business idea and hardworking they will succeed and grow their business. However, now I know that there are many things to consider before starting any business. In fact, there are many strategies that an entrepreneur could follow to achieve success, such as know your customers, work “on” the business, and how …show more content…

In this essay, the author

Explains that 80% of startups fail, but after reading the art of start and e-myth revisited, they understand why this happens more often than one might expect.
Explains the importance of focusing on customers in an entrepreneur's graveyard. the idea behind their business is to offer customers who live in a hot area of the world cold treats.
Argues that entrepreneurs need to focus on the important things such as spotting problems and solving them, and let employees deal with the simple details of the business.
Recalls a famous restaurant in saudi arabia, where the quality of the food dropped and the business failed. if the owner had thought strategically, he would have applied the above rules and become an icon in this field.
Opines that the business development program in the e-myth revisited book should be introduced because it talks about what you want to say about your life after it's too late.

Every “true” entrepreneur knows that there will be never enough time or money to make things right when starting a new business. So it’s vital to focus on the most important thing, which is the customer. To understand the importance of knowing customers, imagine an entrepreneur with a flawless and innovative product but doesn’t have enough customers to sustain the business and the opposite is true. For entrepreneurs to be customer-focused they need to understand customers needs rather than focusing on great products or wonderful services. This is what I did on my final project; the idea behind my business is to offer customers who live in a very hot area of the world cold treats but in a different and new way. This point is should be clarified in the “customers” slide in the pitch to show that the owner knows who are the customers and the show why they might be interested in the product or the service the owner is planning to

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Sales Psychology Case Study
opinion essay
1. Research your customer thoroughly before your meeting. People like to feel important and the best way to achieve this is by knowing enough about the client. This will also help you ask the right questions and align your offering with the needs of the client.
In this essay, the author
- Explains how psychology forms the basics of communication. if you could understand how people think, you would be able to connect with them and influence them.
- Opines that the best way to achieve this is by knowing enough about the client. this will help you ask the right questions and align your offering with the needs of the customer.
- Explains that people like to follow others, especially when they consider the people as being like themselves. a shop with a signboard of just "discount of up to 40%" does not work as well as if "stocks depleting fast" accompany it.
- Explains that customers respond better when there is a reason attached to the message. when telling them about the benefits of your product, also tell them why it will be good for them.
- Explains that people believe specificity and comparisons. if you tell people that a cigarette lighter lights 100% of the times, they may not believe you, but they are more likely to take you seriously.
- Recommends being truthful about your product and company. address concerns before the prospective customer has a chance to come up with them.
- Explains that products are incalculable for the large population of the world, which means that competition is also up there when it comes to trying to sell a given product.
- Explains that to do marketing right means to achieve high sales and this requires good strategies in place. e-mail campaigns can work, but so can social skills and knowing excellent managing of what is available in terms of resources.
- Opines that it is imperative to do research to see which of these have succeeded.
- Explains that mirroring and matching can work by mimicking a potential customer's verbal and bodily stance and building rapport with them.
- Explains that such things can improve the effect of a conversation, and that saying something like "by now" will actually come into the potential customer's subconscious "hearing" as "buy now."
- Opines that being observant of the potential customer and knowing what they favor or like is imperative to win them over. a short conversation indicates that you share their value and have a similar concern.
- Opines that the use of persuasion is good or bad depends on the motives of those involved. with this technique a certain amount of control over other persons takes place.
- Recommends that anyone trying to learn persuasion techniques keep a sense of responsibility alive through the entire process.
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Truett Cathy
explanatory essay
Have you ever wondered what it takes to be successful? Some people are not born into success or wealth. Many successful entrepreneurs had a vision they turned into reality. Samuel Truett Cathy is one prime example of a man who lived out his convictions. An inventor of the beast-of-chicken sandwich, mall counter service in the days before food courts and Sunday closing as a policy, Truett Cathy celebrated his 80th birthday in 2001. Many might think of him as a true modern-day role model and hero. Some sees him as the Chick-fil-a man. From his book “It’s Easier to Succeed than to Fail”, Cathy represented a real-life case history showing that a determined and energetic entrepreneur can overcome anything. Cathy stated, “ The secret to success is not secret at all. It is very obvious, but we are too often blinded to the truth.” (Cathy, p. 191)
In this essay, the author
- Explains that entrepreneurs are people who have high need for achievement, willingness to take moderate risk, strong self-confidence, and a passion for the business. most businesses require some background knowledge.
- Describes samuel truett cathy's life as a child, experiences as an adult, education and training, personality characteristics, and entrepreneurial activities.
- Introduces samuel truett cathy, founder and chairman of chick-fil-a, inc., which is the third-largest quick-service chicken restaurant company in the united states.
- Explains that truett cathy came from a big family. his father, joseph benjamin, was an insurance salesman for life and casualty company.
- Describes how truett cathy developed his flair for business early in life. growing up in a boarding house introduced him to hard work and taught him the value of diligent labor.
- Describes how truett cathy, a beverage-stand proprietor, peddled magazines and newspapers from door to door. he learned dependability, consistency, and the art of catering to the customer.
- Explains that truett cathy attended joe brown junior high school with his neighbor, jeannette mcneil, who later became his wife, and attended west end baptist church. he and his brother, ben, were drafted into the u.s. army.
- Narrates how cathy and ben often spoke vaguely about going into business together but did not know what type. working at dutch kitchen restaurant with price morton, a friend of gladys, gave them the ideas to open their own restaurant.
- Narrates how truett cathy opened a 24-hour restaurant called the dwarf grill in hapeville, georgia, in 1946, the year after the end of world war ii.
- Describes how cathy pioneered the in-mall fast-food quick-service restaurant concept by opening the first chick-fil-a shopping center restaurant in atlanta, georgia.
- Explains that truett cathy married jeannette mcneil, a 26-year-old girl, in 1948. they had three children: dan, donald, and trudy ann.
- Analyzes how truett cathy possessed all the characteristics of an entrepreneur defined in the "small business management" textbook.
- Explains that cathy is a devoted religious man who built his life and business based on hard work, humanity and biblical principles.
- Explains that cathy is a modern-day role model and hero to the community and many young people.
- Explains that chick-fil-a has awarded more than five thousand fellowships to young people.
- Explains that cathy valued the people that worked for him. he believed the principle for business success and failure is not because of the business itself, it's people.
- Describes how truett cathy entered into a partnership with berry college in 1984 to sponsor winshape centre foundation to help young people succeed in life through scholarships and other youth-support programs.
- Explains winshape homes is a long-term care program for foster children. ten foster care homes have been started in georgia, alabama, tennessee and brazil.
- Explains how cathy started the chick-fil-a charity championship sport sponsorship. the lpga tournament at eagle’s landing country club in stockbridge, georgia, raised $170,000 for winshape homes.
- Describes how cathy started camp whinshape, a two-week summer camp at berry college to help boys and girls build self-esteem through physical and spiritual activities.
- Explains that truett cathy has received awards and recognitions for many of his achievements.
- Explains that cathy's business success is a reflection of his success at life. he learned through forty years of business experiences that there are three keys to success that work for all people under every circumstance.
- Opines that putting time and energy into a project isn't enough. you have to study your projected market. prepare yourself physically, mentally, and intellectually through formal education.
- Explains that some people prepare themselves by getting a fine education; they come from good homes, and have the right opportunities, but they blow them because they don’t put into action what they have learned.
- Explains that truett cathy business success is based on a winning formula of solid christian principles and values.
- Explains that cathy had two corporate purposes: to glorify god for being a faithful steward of all that is entrusted to us and to influence all who come in contact with chick-fil-a.
- Explains that truett cathy promoted his products by giving free samples of his chicken products to people that pass by at the various stores in the shopping malls throughout the country.
- Explains that a good attitude is one of the best guarantees of success.
- Analyzes how cathy learned to believe in the principle of "every problem has a solution".
- Explains that cathy established four tenets by which his company would be run, including not selling franchises but forming joint ventures with independent operators.
- Analyzes how truett cathy witnessed his failure in 1960 when one of his dwarf house's in forest park, ga, caught on fire.
- Narrates how cathy turned down several financial offers for his company, but refused others because he wanted to run it on his terms.
- Opines that truett cathy's story reminded us that initiative, vision, and dedication are essential ingredients to a fruitful life.
- Explains that truett cathy is a dedicated husband, father, and grandfather. he has been an inspiration to many people he has touched.
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Should The Obama Generation Drop Out?
opinion essay
...cott went on to graduate and learned in his own way what an education in entrepreneurship should include. First you should always make yourself valuable, learn different skills that will make you useful in multiple ways. Then, you should always take risks, even if you’re failing most of the time, in every try you learn something new. Third, is finding the action, move and find what you’re looking for. Attack luck, you aren’t always lucky, but the more you look for it the more you’ll find it. One of the most important things is to conquer your fears, step out of you comfort zone. To write simply so any audience can relate to it is very useful for and entrepreneur. And last but not least, to learn persuasion in all its forms. Although, Scott’s college professors taught him a lot about being an entrepreneur, he values highly everything he learned from his experiences.
In this essay, the author
- Opines that all students should be given equal opportunity and tools to become a successful member of society.
- Opines that a college degree is considered higher than it should be when it comes to meeting the qualifications for jobs.
- Analyzes how bich, a foreign student in the united states, was discriminated against and singled out by her classmates. spectrum school for the gifted and talended encouraged individual work.
- Explains that scott adam's college experiences taught him more about life than some of his classes did.
853 words
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Nt1310 Unit 3 Individual Assignment
explanatory essay
In this job, I have a lot of opportunities to co-work with many different customers who come from variety company cultures. With this experience I realized it is very important to understand customer requirement clearly and let them have confidence on me. Clearly understand customer’s expectation can make
In this essay, the author
- Describes how they have joined mattson international inc. as a rapid thermal process field process engineer for semiconductor industry.
- Explains that they have a lot of opportunities to co-work with many different customers who come from variety company cultures. clearly understand customer requirement can make the communication efficiently between customer and company.
239 words
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What I Knew When I Was 20 Chapter 1 Summary
analytical essay
In my quest to gain as much knowledge of the business world as I can, I have come across another personal goal of mine: to overcome my immense fear of failure. Every regular human being has an innate fear of failing, whether it be because of societal pressure, or instinctually ingrained behaviors, it is present in everyone. The goal of taking this entrepreneurship class was originally to learn about creating your own business, but after reading Tina Seelig’s What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World, I have become driven to be able to step out of my comfort zone. This book covers a multitude of topics, nearly all boiling down to one lesson; Always take the risk.
In this essay, the author
- Describes how they have overcome their fear of failure after reading tina seelig's what i wish i knew when i was 20: a crash course on making your place in the world.
- Analyzes how seelig discusses the idea that problems are opportunities in her book, cirque de soleil. laliberté challenged every assumption about what a circus could be, improving all the bad qualities, and keeping the good ones.
- Analyzes how seelig discusses "problem blindness" in chapter two, where people who were questioned if they would use an automatic machine to deposit and withdraw cash heavily preferred the regular teller interaction.
- Explains that the topic of "missionary vs mercenary" sparked heavy debate between the class and the altruistic outlook of a motorola employee that left her job to do nonprofit work in afghanistan.
- Analyzes how seelig's method of overcoming writer’s block is to have her students run through an exercise where they label them from best to worst and redistributes the “worst” ideas.
- Opines that most people agree with seelig's view that rules are a suggestion, rather than concrete guideline to follow, but their fear keeps them from following them.
- Opines that seelig's message to the readers was simply not to let others make our decisions for us.
- Narrates how they struggled with writing their failure resume in a world that thrives around the praises of success.
- Analyzes how seelig's chapter six touched on the idea of gender roles, and how they affect individuals' decisions.
- Opines that leaving a job on good terms is better than trying to leave it on bad terms. their father worked for prudential, and his girlfriend was the head of wells fargo.
- Analyzes the socioeconomic effect that there is on the ability to become lucky in class. people who come from well-off families have less to lose when taking a risk.
- Opines that tina seelig's book what i wish i knew when i was 20: a crash course on making your place in the world has led them to want to learn to accept failure.
2016 words
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Colonel Sanders: Success And Success Of An American Businessman
analytical essay
“I've known entrepreneurs who were not great salespeople, or didn't know how to code, or were not particularly charismatic leaders. But I don't know of any entrepreneurs who have achieved any level of success without persistence and determination” -Harvey Mackay.
In this essay, the author
- Opines that they've known entrepreneurs who were not great salespeople, or didn't know how to code. they're not charismatic leaders.
- Explains colonel harland david sanders was a well-known american businessman, best known for creating the kentucky fried chicken franchise and acting as the company's goodwill ambassador.
- Narrates how colonel sanders was born in 1890 in indiana and enlisted in the army for a few years. his father passed away when he was five years old.
- Narrates how colonel sanders started a small business serving chicken and other meat dishes in his house, and later purchased the famous concoction of chicken spices that has been famously coined as "finger lickin' good".
- Explains how colonel sanders' life began when he was sixty-five years old, without any money besides a few dollars from his social security check. he wanted to share his "finger-lickin' good" chicken with the rest of the world.
- Analyzes colonel sanders' persistence as he traveled from door to door in his neighbourhood trying to promote his idea, only to be rejected by each and every member of his community.
- Explains that colonel sander's became the world’s most recognizable celebrity, with his distinctive goatee, mustache, and white suite with a string tie.
- Explains that the kentucky fried chicken franchise would not have existed if it weren't for colonel sanders' persistence and persistence alone.
533 words
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Case Study: Du Plessis And Roberts Lombard
explanatory essay
Du Plessis and Roberts Lombard argues that thorough understanding of the customer is one of the prerequisites for the long-term success of an organization (Du Plessis & Roberts-Lombard, 2012). A market or customer led strategy means offering value to the customer, which can only be achieved if an organization understands its customer needs and expectations and responds to them in its marketing strategy.
In this essay, the author
- Explains du plessis and roberts lombard's argument that thorough understanding of the customer is prerequisite for the long-term success of an organization.
- Explains that thsths customers include sabmiller, nestle, sappi, mondi papers, afgri, colgate-palmolive, and glaxo smith kline.
- Explains that the starch is modified and used as a warp sizing agent to improve weaving efficiency in the textile industry.
- Explains that starch is used as a binder in the production of tablets in many pharmaceutical products. glucose is also used in cough syrup and energy source.
282 words
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How To Succeed In Business By Breaking All The Rules
explanatory essay
In How To Succeed In Business By Breaking All The Rules it states that to succeed in business one must be able to use an unorthodox style which allows that person to break free from ancient ways of thinking and be able to use new ideas in developing entrepreneurial and business skills. One way this will be proven is to look at how positive thinking and motivation hamper people in making tough business decisions. Secondly, this will be proven by examining the education system, and showing that one does not always need a university education to perform in a business environment. Thirdly, this will be proven by looking at the behavioral aspects of an entrepreneur, and how an entrepreneur's thinking pattern is quite unique compared to the average person. Finally, this will be proven by looking at the illusions of management and how managers have to adapt if they want to see results.
In this essay, the author
- Explains how the book how to succeed in business by breaking all the rules states that one must use an unorthodox style which allows one to break free from ancient ways of thinking and be able to use new ideas in developing entrepreneurial and business skills.
- Opines that positive thinking and motivation can encumber persons in business if not executed properly.
- Opines that a university education is not necessary to succeed in business, as long as the person attending understands what it is.
- Explains that a business can only go as far as the people are willing to take it. entrepreneurs aren't always the best educated, but they can take any business and turn it into productive money-making machines.
- Explains that an entrepreneur must be able to go against the grain of business practice and perform at a pace where they leave the competition in the dust with no remorse.
- Explains successful entrepreneurs have a different way of approaching tough business decisions than the average person. they do not look at the situation or problem as how it affects the other guy.
- Opines that managers must adapt their staff into a well-oiled machine that works for the most common goal.
- Explains that managers must use an unorthodox style to develop new skills that will help them perform better in their respective businesses.
1759 words
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steve job
opinion essay
Conclusion: In conclusion, as Steve said "I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance" that the secret of success. The person who wishes to success, he should recognize his weakness and formulates a plan to overcome them and he must have a clear goal for life. What's need is an idea put into action followed with proper planning and persistency.
In this essay, the author
- Opines that steve jobs is a hero who changed the way we live and contributed to the society by his inventions.
- Narrates how jobs grew up in an underprivileged family and was adopted. he made his life successful because he overcame his hard background and used this sense of self-entitlement to succeed.
- Describes how steve's determination and perseverance was part of his personality. he spent many evenings visiting the garage of lary lang, then searched for training companies in the electronics industry.
- Describes how steve met computer engineer and programmer steve wozniak, who shared his visions in computer technology, and founded apple inc.
- Narrates how jobs created a new company, next, which met its demise due to hardware issues in the product. the software division was sold to apple and steve returned to his starting point.
- Opines that jobs' famous 2005 commencement speech at stanford freed him to enter one of the most creative periods of his life.
- Concludes that steve jobs is an extraordinary man who opened a new page in the technological world.
- Asks whether success is a stroke of luck or if harsh conditions, circumstances, or environment create factors for success. steve jobs is the person they want to talk about.
- Explains that steve's determination and perseverance was part of his personality.
- Concludes that perseverance is the secret to success. successful entrepreneurs must recognize their weaknesses and formulate a plan to overcome them.
838 words
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Guy Kawasaki's 'The Art Of The Start'
argumentative essay
How can you start a company and by which steps you will follow if you were one of the entrepreneurs in the modern societies? As the competition in job-hunting market is much more intensive than ever before, there are an increasing number of students want to start their own business when they graduate from universities. However, due to the lack of essential knowledge and experience of startup, many entrepreneurs have no idea on how to begin a business, and they are trapped in their half-way of adventure. In the lecture named “The art of the start” in the University of Stanford, Guy Kawasaki who is the former chief evangelist of Apple, comes up with some good tips of founding a new company for students who have the drive to become entrepreneurs such as making meaning, finding business partners,
In this essay, the author
- Explains how guy kawasaki, the former chief evangelist of apple, advises students on how to start a company.
- Explains kawasaki's advice for entrepreneurs in "the art of the start": making meaning rather than making money should be the core of why people start companies.
- Analyzes how kawasaki's point of view is backed up by the online article "the importance of having the right motives for starting a business" written by lahle wolfe.
- Explains kawasaki's suggestion about finding reliable business soul mates when you're ready to get going. steve jobs created apple with steve wozniak; bill gates established microsoft with paul allen.
- Explains that kawasaki notes that an entrepreneur should be a mensch, which means candid person with right moral compass. selfless contribution is highly demanded in our society.
- Concludes that to start a new business, people should consider various aspects, ranging from right motivation to defining business models. kawasaki provides useful, practical and helpful tips for students considering starting their own business.
1012 words
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Reflection Paper On Entrepreneurial Thinking
explanatory essay
The lesson on success and not giving up was one of the most important things I learned about entrepreneurial thinking in this class. This lesson really impacted me because it showed me that even people we consider extremely successful today were told they could not do it and failed multiple times before their success.
In this essay, the author
- Lists and discusses the 4 most important lessons that they have learned about entrepreneurial thinking this semester in this class. use specific examples from our class – readings, videos, discussions, activities, etc.
- Explains that the lesson on success and not giving up was one of the most important things they learned about entrepreneurial thinking in this class.
- Explains how the founder of dogfish head brewing company never sits at the head of the table in meetings because he doesn't want his employees to feel like they're working for him.
- Explains that building a personal brand can be looked at in many different ways, including how an email address can portray an image about you.
- Explains that learning about personality types helped them better understand the different personalities and made working with group members easier. they also learned about type a and type b personalities.
- Describes the top two pieces of advice they would give a friend of theirs if they were starting their own venture.
- Describes how their definition of entrepreneurship changed over the course of the semester.
- Explains that they work for a non-profit start-up company called bluetube beach. they're passionate about helping the environment, which is why they like working here.
- Opines that they are proud of themselves for picking team members they didn't know before this class, and for meeting new people and meeting a team to work with.
2041 words
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The Business Environment
explanatory essay
As Peter Duckers has put it, "The ultimate aim of all business organisation is - to create a customer". These days, for most products and services, the market belongs to the buyer. The customers e...
In this essay, the author
- Explains that an organisation exists in its environment, which provides resources and limitations.
- Opines that the organisation depends on its environment for the resources and opportunities necessary for its existence.
- Explains that the environment contributes resources to the organisation only if it returns desired goods and services to it.
- Explains that environmental factors affect an organisation in two ways: they set limits and pose threats, and they also provide opportunities and challenges.
- Explains that cigarette manufacturing, liquor making, filmmaking, pharmaceutical companies, etc., have an obvious impact on their environment.
- Explains that the business environment that firms operate in can be divided into the internal environment and the external environment.
- Describes the factors or forces that affect the day-to-day activities of the business.
- Opines that the ultimate aim of all business organisation is to create a customer. customers expect quality goods at reasonable prices, while management seeks to win customers' loyalty through factual information about their products.
- Opines that suppliers are responsible for continuous and uninterrupted supply of raw materials to feed the production cycle which converts them into finished goods.
- Explains that in capitalism, it is the market force that decides the organisations which will prosper and the ones that will perish. in pursuit of survival and growth, organisations must compete with one another.
- Explains that shareholders can influence firm policies and procedures by exercising their voting rights. company directors and managers are now more conscious of the decisions they make and how they carry out their responsibilities.
- Explains that firms depend on banks, insurance companies, and other financial organisations to provide them with capital to carry out their business activities.
- Explains that the firm must take care of the needs of its employees by providing a conducive environment for them.
- Describes the major forces outside the organisation that have the potential to significantly influence the firm's success.
- Explains that availability of resources affects the location of industries. constraints in the physical environment determine the type of business activities carried out.
- Describes the laws and regulations passed by the government to control business activities. these laws act as guidelines within which the business must operate.
- Explains that the economic environment refers to the state of the economy in the country, unemployment, inflation rates, trading and business arrangements.
- Explains that the social elements of a country have an impact on the business firm. the products and services provided depend on demographics, values and attitudes, and the culture of society.
- Explains that breakthrough in technology can affect a business by allowing it to take advantage of new methods of production, new materials for manufacturing goods, and better services to its clients.
- Opines that shareholders are unlikely to contribute to the company's future requirements if they don't receive a fair return on their investment.
- Argues that socially oriented activities weaken the firm's goal of profit maximisation. money spent on social projects improves external environment and in turn allows the organisations to prosper.
- Explains that managers of businesses are evaluated strictly on economic performance; rewards go to managers who keep costs down. social responsibility cannot be left to individual firms and managers must be enforced by law.
1258 words
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How To Be A Good Entrepreneur
explanatory essay
Majalah Niaga(2013); Super Entrepreneur Tip: Do not Ever Stop Trying- edition 26; available from [magazine] pp 30-32. Retrieved on 7 March 2014
In this essay, the author
- Describes the steps to be a good entrepreneur. write your suggestion and recommendation based on observation and experience in malaysia.
- Explains that an entrepreneur organizes and manages a business undertaking, assuming the risk for the sake of profit.
- Explains that those with experience in career employed and successful implement responsibility during the career were capable of doing business decision that is good compared them that green. mydin is an excellent example in this matter.
- Explains that there are opinions stating that working paper business no need to start business, but important planning permanent business whether there is translated above paper though adhere in brain entrepreneur.
- Explains that those who get mentor help or like this since before trade usually 3 fold will start business compared to those that just wishful thinking on bed without try to find a mentor.
- Describes the business opportunities in the environment, such as expanding markets, new technology, strategic business location, financial strengthening, and use that can improve business operations and performance.
- Concludes to be good and successful entrepreneurs are doing business in a formal and timely manner, but the rewards can be gained from having the attributes mentioned can help become better businessman.
- Explains that signature strengths are positive traits that a person owns, celebrates and frequently exercises. the top 5 character strengths for entrepreneurs are evenly divided between the heart and mind sides of this diagram.
- Opines that positive minded entrepreneurs can create a harmonious environment and indirectly attract positive elements of the environment to another to enter the atmosphere and spaces around us.
- Explains that success earned their failure is sweeter and more meaningful to be remembered. experience is the teacher who pours drip-drip of knowledge to all of us indirectly.
- Explains dan martin's blog, "what is an entrepreneur? ". park, n., and peterson, c. (2006). methodological issues in positive psychology and the assessment of character strengths.
- Explains majalah niaga's super entrepreneur tip: do not ever stop trying, available from [magazine] pp 30-32.
1033 words
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