Quantitative Versus Qualitative Research

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Introduction

This paper will compare and contrast the expectations by Northcentral University for both the qualitative and quantitative approaches to analyzing data based on the NCU Template Applied Degree 2013 Concept Paper Template document. Also discussed will be why the qualitative approach was chosen over the quantitative style of research for this paper. Finally, this paper will document and discuss the Best Practices suggestions for the qualitative research approach.
Comparison of the Qualitative and Quantitative Approach
The dissertation process at Northcentral University requires that students choose to conduct their research using qualitative, quantitative or mixed method research. Qualitative research, unlike quantitative research, deals with research that is not the byproduct of statistical analysis. Also, qualitative research, or phenomenological inquiry, deals with phenomena that are context-specific rather than part of causal relationships, prediction, and generalization, which are characteristic of quantitative research and must be aligned with the purpose statement (Sanders, 1997).
Other differences between qualitative and quantitative research include the fact that, while qualitative research involves such practices as interviews, focus groups and observations, quantitative research relies on more objective measures that include structured interviews or questionnaires (Kisely & Kendall, 2011). Also, the use of online questionnaires has created a strong distinction between qualitative and quantitative research because of the fact that respondents are alone and unsupervised when answering questions whereas qualitative research is conducted in a face-to-face environment (Barnham, 2012). This information i...

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...rce: (Northcentral University Best Practices for Concept Paper Development, 2010)
There is also a difference between the research method and research design. In addition, it is important to keep in mind that you must explain why the chosen research method (quantitative, qualitative, or mixed method) is best for your dissertation (Northcentral University Best Practices for Concept Paper Development, 2010).
The concern with doing qualitative research is that criteria that are used to create quantitative data cannot easily be translated directly into usable evaluations of research involving a qualitative approach (Frost, 2014). In other words, it would be difficult to adapt reliability, validity, and generalizability to the qualitative approach (Frost, 2014). This is likely to be an increasing concern due to the increase in the use of qualitative research.

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