Quantitative Research And Quantitative Research: Types Of Data

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3.1 Types of Data
Primary data relates to the information can be collected or developed through the researcher. Primary data is costly and too time consuming, such as questionnaires(Burns &Bush,2012). Secondary data relates to the historical information and also refers to the existing data (Asker, et al., 2013). Comparing with primary data, secondary data is fastest and lower cost to access the existing information. Generally, for the sake of launch a research, researcher need perform many researches about secondary data to be available on the topic. So the research will use the primary data to do the questionnaire.
3.2 Choice of Method
When doing a survey, researchers need to consider two broad ways, quantitative research and qualitative research. This questionnaire will apply the quantitative research to achieve the results.
3.2.1 Quantitative Research
Hair (2013) mentioned that quantitative research aims to control a mass of respondents through applying predetermined response options and official questions. These questions are more clear and easy to understand in the quantitative research. According to those respondents, the results of questionnaire will create much exact and correct information to support this survey. In this report, quantitative research is to be implemented by delivery and collection on the review of present condition of service innovation and factors that can affect service innovation.
3.2.2 Qualitative Research
Qualitative research refers to collect, analyse and illustrate data and information through observing what people say and do, and observation and indication need to be non-standardized and qualitative form (Burns & Bush , 2012). Comparing with quantitative research, qualitative research is less s...

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...accurate data and information, the questionnaire will be delivery and collect in Singapore. This research got 100% response.

CHAPTER 4 FINDINGS AND ANALYSIS
This chapter will discuss the result of findings and analysis. Questionnaire delivered and collected in Singapore and the range of people will be performed through 150 students of PSB Academy and other different workers. All data will be collected from 150 respondents by applying statistics analysis,such as average, median and mode. All kinds of statistical analysis and test will be conducted and discussed by the author.
4.1 Demographics percentage analysis:
This part is to analyse the demographical statistics that are about gender, occupation, age group, and monthly income of the 150 respondents in the questionnaire. The author will apply table to indicate the percentage.
The results are displayed below:

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