Free Quantitative marketing research Essays and Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays

Free Quantitative marketing research Essays and Papers

Page 1 of 50 - About 500 essays
  • Good Essays

    Business calls for implementing creative strategies and results from quantitative research can be an effective tool. Utilizing quantitative research can lead to a company’s growth in areas of training of personnel, customer satisfaction, productivity, and marketing. Quantitative research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. (Wyse) Quantitative research uses questionnaires and surveys usually consist of telephone surveys

    • 796 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Marketing Research Tools

    • 1280 Words
    • 3 Pages
    • 2 Works Cited

    Marketing Research Tools There are several marketing primary and secondary research tools. Each primary and secondary tool has a specific purpose, advantages, and disadvantages. There are different ways to approach qualitative and quantitative research techniques within the marketing research strategies. Primary Research The collection of new marketing research data is referred to as primary research this includes interviews and surveys (Muhmin, 2009). Interviews and surveys can be done in person

    • 1280 Words
    • 3 Pages
    • 2 Works Cited
    Good Essays
  • Better Essays

    Marketing Research Tools

    • 1012 Words
    • 3 Pages
    • 4 Works Cited

    Marketing Research Tools This paper will help demonstrate the differences between different marketing research tools. Three means of data collection for market research are quantitative, qualitative, and pluralistic (Burns & Bush, 2006). Qualitative research allows probing questions on small groups, yet obtains more feedback (McDaniel & Gates, 2007). The moderator or interviewer generally has special skills to deliver the content using exploratory research. By contrast, larger groups use quantitative

    • 1012 Words
    • 3 Pages
    • 4 Works Cited
    Better Essays
  • Better Essays

    Marketing Research Tools

    • 1271 Words
    • 3 Pages
    • 4 Works Cited

    Marketing Research Tools Marketing research is important for any organization because it provides value to the bottom line. It is a collection of data, which translates into a tangible asset by implementing the information into active processes. Marketing Research is defined by McDaniel & Gates (2007) as the “planning, collections, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management” (p. 5). Marketing research serves two

    • 1271 Words
    • 3 Pages
    • 4 Works Cited
    Better Essays
  • Better Essays

    Marketing Research Tools

    • 1280 Words
    • 3 Pages
    • 3 Works Cited

    Marketing Research Tools Strategic and tactical decisions need to be made when an organization needs to achieve the objectives of the research. Market research is a strategic step in determining the best solution for discovering opportunities and acquiring clients. This is the first critical step in the marketing department that creates a foundation for what a company needs to research to identify what opportunities are given and what steps need to be taken to achieve the goals. The process provides

    • 1280 Words
    • 3 Pages
    • 3 Works Cited
    Better Essays
  • Better Essays

    Marketing Research

    • 1038 Words
    • 3 Pages
    • 2 Works Cited

    According to the American Marketing Association: Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information

    • 1038 Words
    • 3 Pages
    • 2 Works Cited
    Better Essays
  • Good Essays

    Marketing Research Tools

    • 1245 Words
    • 3 Pages
    • 2 Works Cited

    Marketing Research Tools Business need tools to run properly and affordably. An automobile mechanic needs jacks, compressors, wrenches, and personnel to use the tools efficiently. Each tools has a specific purpose and if used correctly will make a repair quick and easy. Marketing research also uses tools for specific jobs and needs personnel who efficiently can manage the tools to satisfy customers. Marketing research can be broken down into two broad categories: primary research and secondary research

    • 1245 Words
    • 3 Pages
    • 2 Works Cited
    Good Essays
  • Powerful Essays

    Marketing Research Tools

    • 1533 Words
    • 4 Pages
    • 4 Works Cited

    Marketing Research Tools Most businesses are customer-driven and use marketing as a way to attract both current and potential customers by customizing their marketing mix. The marketing mix consists of the four P’s, which are product, price, place, and promotion. To create a successful marketing mix or even assess a current marketing plan, organizations are able to satisfy the needs of their customers through market research. Market research helps management with important decision-making and can

    • 1533 Words
    • 4 Pages
    • 4 Works Cited
    Powerful Essays
  • Good Essays

    understands foreign markets and how they operate. Foreign research greatly differs from domestic research. " The basic difference between domestic and foreign market research is the broader scope needed for foreign research, necessitated by higher levels of uncertainty.......... a countries political stabilty, cultural attributes, and geographical characteristics are some of the kinds of things that are not ordinarily gathered by domestic marketing research but they are required for a sound assessment of a

    • 1321 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Marketing Research Tools

    • 1197 Words
    • 3 Pages
    • 3 Works Cited

    Marketing Research Tools Primary and secondary research tools are two different approaches to collecting data for market research. Each form of data collection consists of different uses, benefits and limitations. Using qualitative and quantitative approaches the data collection forms and tools vary. Primary and secondary research is a useful marketing tool that contains various tools. Definition Primary Research Primary research is a process of collecting data in reference to the research subject

    • 1197 Words
    • 3 Pages
    • 3 Works Cited
    Better Essays
Previous
Page12345678950