Nail Polish Research Paper

There are many new innovations in the cosmetic industry, especially in the nail design category. However, there are many blatant unrecognized issues within the field. The issue to focus on at hand is the application and removal process. Any women would understand the hassle of removing the nail polish in several swipes just on one nail at a time. Or the struggle of the application process and how demanding it can be to just apply one simple color!
Sixty nine percent of American teenage girls under the of 18 wear nail art as of 2017. That’s equivalent to over one thousand girls in every school of America! Any female that wears nail polish wound know the struggle of painting the edge of the nail ever so carefully so it would not be all over your fingertips. Not to mention that you have to wait for the nail polish to dry, which not many women would have the time for.
Although the cosmetic industry is a very competitive field to market in, Zaida Nails will focus on the gaps within the market in order to differentiate from competitors. Many of the competitors focus on innovating the style of the polish or the formula of the polish such as a growth or quick dry formula. In

The specialized bottle design is essential to the Zaida nails polish line because it creates public visibility and practical value which trigger social currency for the brand. The trendy updates will include pictures of nail art created by Zaida’s very own kits and tutorials as to how to do it yourself, it will also include videos of stories of how this brand was used for certain events that made fun or cool memories for our target market. Zaida kits and bundles will also come to play with the social currency as well since their are many opportunities to expand in not only price but content