The Cosmetic Industry in Asia

996 Words2 Pages
bulb-icon

Recommended: Cosmetic industry overview

Communication Project

Most people have a desire of being beautiful. Both men and women want to look beautiful. Some people are naturally good looking or have perfect skin. Otherwise, there are people who struggle to satisfy their desire to be beautiful. That is the reason why cosmetics were invented, and from here the cosmetics industry is growing, developing non-stop until there is no one in this world who wants to enhance his or her appearance. Because cosmetics industry is considered as an important industry in the global economy it is necessary to know a little bit about cosmetics history, some economic concepts about cosmetics industry, and finally, the future of cosmetics industry in Asia market.

First of all, people need to be clear about what is called cosmetics. Not many people have a full understanding of its definition. Cosmetics are known as makeup or beauty and personal care. They are substances used to improve or enhance the appearance of human body. Cosmetics are applied to human body by many ways such as cleaning, beautifying, moisturizing, and protecting without affecting body’s structure. Consumers have many choices of productions in the market, but only three large markets in the world.

The three largest cosmetics industry in the world are located in The United State, Japan, and Germany. The world largest cosmetics companies are The L’Oreal Group, The Procter & Gamble Company, Unilever, and Shiseido Company. The cosmetics industry in different countries is dominated by different products. For example, hair and body products are dominant in the Italian cosmetics industry. At this particular time, cosmetics industry or beauty industry has been growing even though the economy seems to be going downward. That...

... middle of paper ...

..., the economic concepts in this industry, and cosmetics’ future in the Asia market. Maybe taking Macroeconomics course is the first step to prepare for the idea about cosmetics industry.

Work Cited

Brookman, Faye. "Asian Rebound on the Horizon." WWD 2 Oct. 1998: 16. Academic OneFile. Web. 19 Nov. 2013.

Bade, Robin, and Michael Parkin. Foundations of Economics. 3rd ed. Boston: Pearson Education, Inc, 2013. Print.

Hae-Jung, Hong, and Yves Doz. "L'oréal Masters Multiculturalism." Harvard Business Review 91.6 (2013): 114-119. Business Source Complete. Web. 20 Nov. 2013.

Pitman, Simon. "Half of cosmetics sold in India are 'fake or spurious'." . William Reed Business Media SAS, 06 Jun 2013. Web. 20 Nov 2013.

Yueh, Linda. "The Rise of the Global Middle Class." News Business. Business and technology editor, BBC News Online, 18 Jun 2013. Web. 19 Nov 2013.

Show More
Related

  • Causes of the 2008 US Recession

    1519 Words  | 4 Pages

    Brue, S. L., Flynn, S. M., & McConnell, C. R. (2011).Economics principles, problems and policies. (19 ed.). New

    Read More

  • Case Study: NARS Cosmetic

    1406 Words  | 3 Pages

    Overview NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics is growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible. The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch. We hope this expansion can please our customers and make better reputation in GCC countries,besides increase our profit.

    Read More

  • The History On Madame C. J. Walker

    1873 Words  | 4 Pages

    We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.

    Read More

  • Makeup History

    1541 Words  | 4 Pages

    The second half of the 18th century, leading into the 19th century is an era particularly identified with makeup, as it became such a potent symbol of aristocracy during the Enlightenment and French Revolution. During this era there was many diseases going around so makeup wasn’t just used for beauty. Cosmetics also had practical aims their use created what was considered an attractive face, and they could hide the effects of age, blemishes, disease, or sun. The makeup look consisted of a transition between a white and a pale face, red cheeks in a large circular shape or an upside down triangle, and bright red lips. Until red pomades were sold the lips were usually colored red by using distilled alcohol or vinegar. The eyes were worn bare but the eyebrows were darkened with kohl, elderberries, burnt cork, or lampblack. Beauty patches were also a big part of the aristocratic look. They were made of silk velvet, satin, or taffeta

    Read More

  • Make-Up: The Evolution Of Makeup

    1144 Words  | 3 Pages

    The evolution of make-up has quite the turbulent ride, beginning approximately six-thousand years as means of protection and to aid health and has now evolved into a multi-billion dollar industry. During its evolution, make-up has been declared illegal, immoral and in some instances was deadly. Today, makeup comes in thousands upon thousands of colors, textures and is even specific to skin type and race.

    Read More

  • Analysis of Cosmetic Retail Companies in Hong Kong

    2670 Words  | 6 Pages

    To conclude, by analyzing the environmental changes that may affect the future profitability of cosmetics retail industry, it is found that there are perfect transportation and some policies that can attract more Mainland tourists to visit Hong Kong. Backed with the significant purchases made by the Mainland tourists, sales in those cosmetics retail chains can be stimulated. Also, as most women care about their appearance, the demands of cosmetics and skincare products are quite high. Overall, this industry is able to remain attractive in the coming future even under fierce competition.

    Read More

  • Marketing Plan for a Cosmetics Company

    6035 Words  | 13 Pages

    The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...

    Read More

  • Beauty Of Women In The 1920s Essay

    612 Words  | 2 Pages

    In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy

    Read More

  • Mac Cosmetics

    1954 Words  | 4 Pages

    Lets start at the beginning…Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.

    Read More

  • Different Types of Unemployment

    1050 Words  | 3 Pages

    Tragakes, E. (2012). Economics for the IB diploma (2nd ed.). Cambridge, UK: Cambridge University Press.

    Read More

  • Economics of the Automobile Industry

    2412 Words  | 5 Pages

    O'Sullivan, A., & Sheffrin, S. (2005). Economics. Upper Saddle River, New Jersey: Pearson Prentice Hall.

    Read More

  • Handmade Cosmetics Essay

    989 Words  | 2 Pages

    In the article “Understanding Alternative Choices of Handmade Cosmetics in Postmodern Consumer Society” Pernilla Arbajian and Yaran Di discuss how consumers perceive purchasing handmade cosmetics. Di defines “Handmade Cosmetics” as, “cosmetics made by human and made from natural ingredients, as opposed to cosmetics that are mass-produced, machine-made and made from chemical additives” (Di, 2014). The Bee’s Knees definitively can be described using this definition as a handmade cosmetic company. Companies today are aware of consumers being scattered and varied about their beliefs. This study goes through the steps and processes that consumers go through when deciding if a product if handmade or natural (regardless of how it is actually made) and how consumers assign meanings to their products of interest in their daily lives.

    Read More

  • IKEA: Target Market and Positioning Strategy

    1145 Words  | 3 Pages

    Rosenbaum, E. (2013, August 8). A new species? The elusive nature of the global middle class. Retrieved from http://www.cnbc.com/id/100949800

    Read More

  • Beauty Products Essay

    1412 Words  | 3 Pages

    Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to

    Read More

  • Business Plan for Beauty Products Company

    3000 Words  | 6 Pages

    Sullivan, A., & Steven M., (2003). Economics: Principles in action. Upper Saddle River, New Jersey : Pearson Prentice Hal

    Read More

More about The Cosmetic Industry in Asia

Open Document