My Child Your Child Academy: A Case Study

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My Child Your Child Academy is a start-up organization that provides child care services to Jersey City, New Jersey. This mid-sized child care facility will serves children from three years to thirteen years of age. At Your Child My Child Academy, we believe in the value and uniqueness of each child we serve. Our childcare experience is designed to promote each child’s own individual social, emotional, physical, and cognitive development. As caregivers and educators, our mission is to provide a safe and developmentally appropriate learning environment, which fosters a child’s natural desire to explore, discover, create, and become a lifelong learner.
My Child Your Child Academy will be concentrating on two different target customer segments. The first is full-time working couples. This group is forecasted to account for 80% of My Child Your Child Academy business. This group is growing at a rate of 20% and there are over 25 potential customers in a 10 mile radius. The second group of customers are drop in, customers who use My Child Your Child Academy sporadically, whenever the need arises. This group is growing at 20% and there are 30 potential families.
My Child Your Child Academy will be located in the …show more content…

Alison has a Financial and management background having spent sixteen years at BNYMellon. During her tenure at BNYMellon, Alison worked on many business projects that helped yield yearly revenue that were millions of dollars. In addition, Alison taught at the Timehri Primary School in Guyana South America. Alison's partner is Shelly Dewsbury who has a Home Health Aide background. She presently works at Personal touch where she is the Human Resources Manager. Essentially, It’s our intention to start with a staff of four and once we are up and running, we will be able to hire additional staff the state mandates that for every ten children in your daycare you need one daycare

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