Marketing Strategies for Businesses

7546 Words16 Pages
bulb-icon

Recommended: SWOT analysis and needs assessment

Marketing Strategies for Businesses

Introduction:

Samuel Whitbread established Whitbread plc in 1742, originally as a

beer producing company. Since then, Whitbread has moved from strength

to strength incorporating wider varieties of businesses under its wing

with each growth. Today, Whitbread owns and operates some of the most

popular business in restaurants, hotels and leisure and health.

Beefeater Vision

'To make Beefeater the first choice as a great place to eat and

drink.'

The Lydiard Travel Inn, Beefeater restaurant, Pub and Touchbase is

situated just off junction 16 of the M4, beside the Hilton

International. It has a 150 seater Beefeater restaurant, which is open

all day from breakfast for overnight guests until evening dinner.

For Beefeater to function efficiently and effectively the marketing

team must analyse past performance and present trends, and attempt to

predict the future in the form of marketing plan. There are a number

of planning techniques and processes which have been used

successfully, they are:

· SWOT analysis

· Marketing mix

· Boston matrix

· Ansoff strategy

· PEST analysis

Objectives

· To comply with the task that has been set by the Beefeater manager.

This is to identify the following objectives and present fresh new

ideas for the business. This task will try to solve her problem of

relatively low growth and boost sales to increase revenue.

· To identify the external forces influencing the competitive

environment of the U.K. hospitality market.

· Identify the strengths and weaknesses of the Lydiard Beefeater

through an internal audit.

· To identify the political, economic social and technological

influences on the Lydiard, Swindon.

...

... middle of paper ...

... of 35-44 yr olds, and 4%

of 45+ yr olds agreed.

6% were "currently a meat eater but would like to become a vegetarian".

25% thought that is not "safe and healthy", rising to 34% in 15-24 yr

olds.

36% of non-vegetarians would consider becoming a vegetarian if they

felt animal farming was cruel.

82% felt that in the future there will be more vegetarians.

75% felt that in the future people will eat less meat.

80% claimed to prefer to buy food that is cruelty free and good for

the environment

These statistics clearly show that there needs to be a provision for

vegetarian customers. The data however would need to be compared to

more recent data to check validity and to identify any trends in the

data such as cruelty to animals.

Bibliography

Customer questionnaire

Advanced business

www.Beefeater.co.uk

www.ask.com

Show More
Related

  • The Dangers Of Euthanasia And Physician-Assisted Suicide

    908 Words  | 2 Pages

    Euthanasia and physician-assisted suicide should become legal and available as an option for patients. Death is a personal situation and decision in life. Euthanasia and physician-assisted suicide have the power to save lives and by the government interfering and not legalizing it they are interfering and violating patient’s personal freedom and human rights. Euthanasia and physician-assisted suicide should become legal for patients; however, there should be strict rules and guidelines to follow. If suicide isn’t a crime why should euthanasia and assisted suicide?

    Read More

  • The Pros Of Euthanasia

    1334 Words  | 3 Pages

    The legalization of euthanasia and physician assisted suicide is an abomination to the government’s duty to protect its citizens. The government is supposed to put laws to protect people and making a law legal for physician assisted suicide is against the peaceful sanctity of life and shows the government inadvertently supports killing. Euthanasia is murder or manslaughter, by the definition of law, even if the patient specifically asked for them to be killed.

    Read More

  • Essay On Long Term Health

    2007 Words  | 5 Pages

    lives so that they can have a healthier and longer life. Being healthy controls the way our body

    Read More

  • Arguments Against Physician Assisted Suicide

    1169 Words  | 3 Pages

    Human life should be valued and it is not a doctor’s prerogative to take a life. People should have power and the choice to do what they wish with their bodies. If it means people cannot go on, they should be able take it up with a renowned physician in a safe environment rather than taking matters into their own hands. Why should we force people to keep suffering? It is unfair to the people who are terminally ill because they should not be forced to live in misery. Terminally ill patients want their families to remember them in a positive light rather than watching them slowly die before their eyes. People should be able to be in charge of their own life and they should be able to end it on their own terms. Terminally ill patients should be allowed to use physician-assisted suicide as a

    Read More

  • Marketing Plan

    3336 Words  | 7 Pages

    ... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.

    Read More

  • Marketing Strategy For Australia

    1208 Words  | 3 Pages

    Australia has had one of the most outstanding economies of the world in recent years - competitive, open and vibrant. The nation’s high economic performance stems from effective economic management and ongoing structural reform. Australia has a competitive and dynamic private sector and a skilled, flexible workforce. It also has a comprehensive economic policy framework in place. The economy is globally competitive and remains an attractive destination for investment. Australia has a sound, stable and modern institutional structure that provides certainty to businesses. For long time, Australia is a stable democratic country with strong growth, low inflation and low interest rate.(Ning)

    Read More

  • Marketing Strategy Implementation in Higher Education

    861 Words  | 2 Pages

    The scholarly article which I selected to review addressed the strategic implementation of marketing initiatives within international higher education entities (Naidoo & Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives. (Naidoo & Woo, 2011, p. 1117) The authors note the disparity in success between HEI’s in addressing the international student market, and raise the implied question of whether differences in successful strategic implementation could be contributory. This study focuses on strategic implementation, as contrasted with strategic formulation, as a driver for marketing success. The premise of the authors is that by focusing on the factors which influence successful strategic implementation, HEI’s can enhance marketing program success. In addition to highlighting strategic implementation as a marketing success factor, they emphasize the value of a higher education focus in their research. Although this business category has achieved prolific growth in recent years, most marketing research has been focused on a general business environment.

    Read More

  • Critical Analysis Of Marketing Strategies

    1162 Words  | 3 Pages

    Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012). The preferences of the consumer and avenues of satisfaction are aligned to the established marketing frameworks. However, the success of organization marketing is highly inclined to the marketing strategies formulated and adapted towards coping with competition and eventually enhancing firm competitiveness.

    Read More

  • pied piper

    767 Words  | 2 Pages

    Many things are too good to be true. When someone makes an offer that sounds unreasonable, people go along with it and make promises that they cannot keep, thinking that they will get a good laugh about it. However, once the thing that seems too good to be true takes place, the people who did not believe it would occur are at a loss. They have no choice to go back on their word and cannot keep their end of the bargain. This results in the person who did the thing that was too good to be true enraged and wanting to seek vengeance. In The Children of Hameln by the Grimm Brothers, the Pied Piper is the character who did what seemed too good to be true and as a result did not get paid because the people did not have the money. This resulted in him getting his revenge on the town by making the children disappear, just like he did with the rats, and this lead to a representation of failed mourning by the townspeople.

    Read More

  • Argumentative Essay On Veganism

    1056 Words  | 3 Pages

    In general, the public loves their meat. I mean look at our streets there are McDonalds, Burger Kings, and Wendy’s around almost every corner. When asked if they would go vegan most people would say no, I love to eat meat. To vegans this disgusts them and their reasoning is very convincing.

    Read More

  • An Overview of Business Strategies

    2251 Words  | 5 Pages

    Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.

    Read More

  • Marketing in Business

    2002 Words  | 5 Pages

    Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.

    Read More

  • Marketing Planning

    1984 Words  | 4 Pages

    Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.

    Read More

  • How to Live a Long Life

    1320 Words  | 3 Pages

    Do you dream of living a long, healthy life? Fortunately, it is much easier to achieve this dream today, in a world that is more technologically and medically advanced than ever before. Because of these favorable advances, the life expectancies in most countries have increased. It is not enough, however, to solely rely on technology and medicine to increase your life expectancy. In order to make your dream a reality, you need to take a few additional steps. To improve your chances of living a long life, you should eat and drink healthy, have a consistent sleep routine, be physically and mentally active, reduce causes of stress and depression, avoid and/or quit smoking, and abstain from overindulgence.

    Read More

  • Cashless Society Essay

    854 Words  | 2 Pages

    ...deliver end-to-end visibility of the transaction process since accountability will be a fundamental factor in any wide-spread cashless initiatives.

    Read More

More about Marketing Strategies for Businesses

Open Document