Marketing Strategy For Australia

1208 Words3 Pages

I. Introduction

Australia has had one of the most outstanding economies of the world in recent years - competitive, open and vibrant. The nation’s high economic performance stems from effective economic management and ongoing structural reform. Australia has a competitive and dynamic private sector and a skilled, flexible workforce. It also has a comprehensive economic policy framework in place. The economy is globally competitive and remains an attractive destination for investment. Australia has a sound, stable and modern institutional structure that provides certainty to businesses. For long time, Australia is a stable democratic country with strong growth, low inflation and low interest rate.(Ning)

II. Population

Australia is an independent Western democracy with a population of more than 20 million (20,264,082). Base on some general statistic, its birth rate is 12.14 births/1,000 populations, and population growth rate is 0.85 %.

In land area, Australia is the sixth largest nation after Russia, Canada, China, the United States of America and Brazil. It is one of the world’s most urbanized countries, with about 70 per cent of the population living in the 10 largest cities. Most of the population is concentrated along the eastern seaboard and the southeastern corner of the continent.

Immigration is an important feature of Australian society. Since 1945, over six million people from 200 countries have come to Australia as new settlers. Migrants have made a major contribution to shaping modern Australia. People born overseas make up almost one quarter of the total population. About its ethics distribution, aboriginal and Torres Strait Islander people totaled 410 003 at the last census, nearly 2.2 per cent of the population. Two thirds of the indigenous people live in towns and cities. Many others live in rural and remote areas, and some still have a broadly traditional way of life.(Ning)

III. Economic statistics and activity

A. Gross domestic product

1. The gross domestic product for Australia in 2006 was 645.3 billion dollars. (World fact book)

2. The inflation rate for 2006 was 2.8%. (World fact book)

B. Personal income per capita

Australia was ranked eleventh in the world in 2002 with an average of $29,260 per person per year.(globalis)

C. Average family income

The average family income for all types of households is $46,326 in 2005.

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