In this essay I will look at the strengths and weaknesses of using the Boston Matrix to help make decisions in business. I will first briefly explain the Boston Matrix and then analyse its effectiveness as an aid to making a marketing strategy. Like Ansoff's matrix, the Boston Matrix is a well known tool for marketing managers. It was developed by the large US consulting group and is a way that a business can compare all of its products. The two aspects it looks at are market share (relative to that
SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis Marketing strategies/models In this objective I will be analysing the different marketing models and evaluating their reliability. The marketing models I will evaluate will be SWOT and PEST analysis, the product life cycle, the Boston Matrix and the Ansoff Matrix. SWOT and PEST analysis In the previous objective, I analysed SWOT and PEST of Cadbury. These enabled me to gain insight into
The Matrix Interweaves much symbolism, mythology, philosophy, and psychology. On the surface, the movie challenges the dominance of technology in our culture and predicts an apocalyptic result from the use of artificial intelligence. Yet, behind the human struggle for survival is a mythical backdrop upon which are backlit some of C.G. Jung's basic ideas regarding the human psyche. These Jungian ideas include the ego-Self relationship and how it relates to the persona, the shadow, individuation, and
people in the movie “The Matrix” written and directed by the Wachowski brothers. They are given false images and they accept what their senses are telling them, and they believe what they are experiencing is all that really exists. Plato the ancient Greek philosopher wrote “The Allegory of the Cave”, to explain the process of enlightenment and what true reality may be. In the movie “The Matrix”, Neo (the main character) was born into a world of illusions called the matrix. His true reality is being
Am I a lord, and have such a lady? Or do I dream? Or have I dreamed till now? I do not sleep. I see, I hear, I speak. I smell sweet savours, and I feel soft things. Upon my life, I am lord indeed, And not a tinker, nor Christopher Sly. From The Taming of the Shrew (Induction 2.66-71) Themes of memory and dreams echo throughout the works of Shakespeare, just as these concepts still resonate in postmodern literature. In The Taming of the Shrew the lower class drunken character
In the film, The Matrix, the human race is forced into a “dream state” by a powerful group that controls their reality. “The Matrix” is a false reality where people live an ordinary life. However, this reality, or illusion, is being forced onto people who readily accept it as truth. This concept is where Friedrich Nietzsche’s essay, “On Truth and Lies in a Moral Sense” (1873) begins its argument. Nietzsche begins his argument by explaining that we have a need to form groups or “herds”. To keep
This essay will examine the philosophical questions raised in the movie The Matrix. It will step through how the questions from the movie directly relate to both skepticism and the mind-body problem, and further how similarly those problems look to concepts raised by both Descartes’ and Plato’s philosophies. It will attempt to show that many of the questions raised in the movie are metaphor for concepts from each philosopher’s works, and why those concepts are important in relation to how they
The movie The Matrix raises many philosophical questions and often parallels previous and sometimes ancient theories regarding reality, skepticism, and perceptions of the mind-body problem. In this essay I will be evaluating how the movie The Matrix embodies theories and ideas involving skepticism and the mind-body problem. I will be explaining in detail why the movie, Plato, and Descartes have different views other than the normal way of believing what is real and what is imagination. I will also
The Matrix, a 1999 film created by Andy and Lana Wachowski, and Plato’s Allegory of the Cave both reveal the ongoing questions of “What is reality?” and “Are we living in the real world or an illusion?” Matrix is a sci-fi action film that talks about how the real world that Neo thought to be real was only an illusion and how the people living in the Matrix world are being trapped in a cave. This film adapted from Plato’s Allegory of the Cave because they share many similar characteristics and Matrix
Comparing The Matrix and Do Androids Dream of Electric Sheep? For the common moviegoer and book aficionado, the movie, The Matrix and Do Androids Dream of Electric Sheep? are bizarre and peculiar. These works are not the usual themes of normal movies and books. These works have a lot of elements in common. Both works have matrices. The movie and the book stress the idea of reality. In both works the idea of what s real and what s not is the central theme. In the movie, The Matrix there are
Inner Smile - Deconstructing the Heterosexual Matrix An issue that is gaining in political and social importance is the issue of homosexuality. Reports of homosexuality and societal responses to homosexuality are brought up again and again in media coverage. These past few decades have seen a large increase in awareness of issues concerning homosexuality. Gender is intricately linked to homosexuality and numerous theorists have explored gender and sexuality under the umbrella term of Gay and Lesbian
Parallels between The Movie, "The Matrix" and Plato's Allegory Of The Cave In Book VII of The Republic, Plato tells a story entitled "The Allegory Of The Cave." He begins the story by describing a dark underground cave where a group of people are sitting in one long row with their backs to the cave's entrance. Chained to their chairs from an early age, all the humans can see is the distant cave wall in from of them. Their view of reality is soley based upon this limited view of the cave which
some contemporary films to this day. All though it is not always as direct as a deal with the actual devil, the same basis of the story can be seen in present day films. In one of the most successful movies of the year 2000, The Matrix, a Faustian theme is evident. The Matrix is a science fiction movie directed by the Wachowski brothers. The old legend of Faust is, in short, about a young scholar who made a deal with Mephistopheles, the devil. Faust was seeking ultimate knowledge and in the deal the
everywhere and nowhere, but it is not where our bodies live. (Barlow, 1996) You’ve been living in a dream world Neo. This, is the world, as it exists today: Welcome to the desert – of the real. (Morpheus to Neo in The Matrix) From Plato’s "Charmides" to the Wachowski brothers’ "The Matrix" (1999), there is a tradition of writing in Western literature, which thinks about and imagines the city as either a utopia or a dystopia, or both. I believe that what such imagining allows us is to do is locate ourselves
In the history of movies, there are great movies that come out. Then, filmmakers try to recreate the brilliance of that movie with a sequel, sometimes many sequels. All to make more money with something that is familiar to everyone. It very rarely works as well a second or third time around. Because the films usually completely dumb down the first movie 's premise and drop the important parts, in favor of something a lot simpler. In some cases, there are some exceptions; sometimes the sequel is better
The Matrix - Following the Crowd The world is not what it seems. Everything that once was a fact, a belief beyond doubt, is really a part of a fictitious universe known to many as home. In truth, humans are disconnected from the real world and are living in a virtual reality. This is the world of The Matrix. This virtual reality of the Matrix is not far off from the world we live in, as is described by Lacan. Basically, we live in a world based on rules and order which disconnects
It has been discussed by many scholars that In The Matrix, Morpheus describes the matrix as a prison for your mind, a dependent construct. This concept of a “dependent construct” is similar to the Buddhist idea of Samsara. Samsara teaches that the world in which we live our daily lives is constructed from the sensory projections formulated from our own desires. According to Buddhism and The Matrix, our conviction of reality which we base on sensory experience and desire keeps us locked in an illusion
metaphysical. This philosophical love of wisdom and sense of critical thinking is not evident in the character Cypher in The Matrix, who asserts that “ignorance is bliss.” Ignorance is the opposite of critical thinking. In one part of the movie, while eating a steak, Cypher states, “You know, I know this steak doesn't exist. I know that when I put it in my mouth, the Matrix is telling my brain that it is juicy
“The Matrix,” and “The Allegory of the Cave,” are both philosophical stories that changes one’s way of thinking and how they perceive reality as it is. There are two “worlds” within that the truth meets more than the eye. It starts of as an illusion, but once that barrier is broken, the truth is revealed. The prisoners in the cave and in the Matrix are set in an illusion as their only knowledge is what their senses are telling them. As expected, they believe that is reality because that what their
Manipulation is the skillful management of another being to completely guide its intended direction to what the controller wants it or others to see or do. The thrilling rush of authority, power, and complete control of an object can be inundating for some, but for others it is pure amusement and elation. Throughout the epics, The Iliad and The Odyssey, by Homer, it is apparent that the issue of defining the differences of manipulation and assistance is frequently discussed through the incessant